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Gone west

Gone west

And now to the news that some NRL fans had spent almost three decades waiting for:
JAMES BRACEY: Well hello and welcome to Nine's very special coverage of the unveiling of the national rugby league's newest franchise, we're coming to you live from HBF Park here …
- Nine (Sydney), 8 May, 2025
And that was the Nine Network startling its day-time viewers who last Thursday were enjoying Drive TV's Car of The Year and dragging them willing or not to this announcement from the Western Australian premier Roger Cook:
ROGER COOK: … the Perth Bears are about to become part of the national rugby league competition.
- Nine (Sydney), 8 May, 2025
After 26 years in the wilderness the North Sydney Bears are back, albeit a five-hour flight away in Perth, and Nine's James Bracey was so beside himself he had to preface his question with a little speech:
JAMES BRACEY: … we're broadcasting live on Nine right around the country at the moment, which emphasises the monumental occasion this is for the sport of rugby league, particularly penetrating an AFL state like that is WA, but how important is it to this franchise to be associated with the Bears on the east coast?
PETER V'LANDYS: It's extremely important …
- Nine (Sydney), 8 May, 2025
Nine even swung a second reporter onto the story who watched the announcement live in the North Sydney bear cave with tearful fans:
DAMIAN RYAN: We saw the tears rolling out of your eyes
BEARS FAN: We've waited since the 15th of October 1999 for this
- Nine (Sydney), 8 May, 2025
As you would expect, our two news channels Sky and the ABC also cut live to Roger Cook's press conference.
Seven did not and left unsullied … the delectable pleasures of 'Carrot Cake Murder':
ALISON SWEENEY: … no murder investigation for you. But you can have a cookie …
- Carrot Cake Murder: A Hannah Swensen Mystery, Network Seven, 8 May, 2025
And there were more bakery treats for its WA audience too …
CHEF: … set aside a couple of spoonfuls of this to coat the madeleines at the end …
- The Morning Show, Network Seven, 8 May, 2025
Delicious …
Seven News in Perth did report the story during its news that day.
And this was how its stablemate The West Australian had presented the story that morning:
THE BAD NEWS BEARS
Rugby-mad Roger Cook forces WA taxpayers to pay Sydney's NRL rejects $65m to play in Perth
- The West Australian, 8 May, 2025
Oof, rejects from Sydney?
The West knows exactly how to rile a sandgroper.
And it just so happens, the paper's editor has been happily prosecuting this case for months dedicating acres of space to what he says is an 'extravagant' piffle:
Roger. Mate. Stop trying to make rugby league happen.
- The West Australian editorial, 14 February, 2025
West Australians … won't tolerate extravagant spending on a team no one asked for in the first place.
- The West Australian editorial, 12 March, 2025
And describing the Premier as:
… a self-confessed rugby league nuffy …
… one of a handful of blokes in WA who support rugby league and reckon it's a goer in our State.
- The West Australian editorial, 24 March, 2025
The West's subtle opposition did not escape the NRL specialists at News Corporation which, it should be noted, also has a financial interest via streaming rights in both sports:
The state's leading newspaper, the West Australian, has been vicious in its coverage of the NRL's expansion push to Perth.
- The Sunday-Mail (Qld), 23 March, 2025
And why are the Nine and Seven media empires in opposing corners?
… The West Australian is owned by Seven West Media, which has control of the Seven Network, the free-to-air broadcaster which inked a $1.5 billion deal with the AFL in 2022.
Billionaire Kerry Stokes is chairman of the Seven West Media empire fanning the flames of NRL expansion discontent.
- The Sunday-Mail (Qld), 23 March, 2025
While the West Australian's owner Seven West has free-to-air rights to the AFL, Nine holds the equivalent rights to the NRL, a point not lost on Mr Hot Chips himself Peter V'landys, rugby league's chairman:
PETER V'LANDYS: Well I think the media coverage has been a bit biased in the sense that the main newspaper here is owned by Seven West Media that has the AFL rights lets be quite frank, so they don't want us to be here because they realise we're going to be competitive and we're going to take some of their lunch, and we eat a lot ...
- Sky News Australia, 8 May, 2025
Never one to shy from a fight, The West's editor Chris Dore bit back the following day.
And he told Media Watch:
… the idea that somehow our coverage at The West Australian is dictated, or even remotely influenced, by some fanciful proposition that a rugby league team in Perth would diminish the AFL and therefore somehow have a financial impact on the broadcaster is laughable.
- Email, Christopher Dore, Editor-in-Chief, West Australian Newspapers and The Nightly, 12 May, 2025
Adding this little dig for the newspaper he used to helm:
I know this is hard to grasp from reading the NRL-Las Vegas-loving boys at The Daily Telegraph who inhale every word uttered by their messiah Peter V'landys, but they have taken you for a ride if you believe the spin.
- Email, Christopher Dore, Editor-in-Chief, West Australian Newspapers and The Nightly, 12 May, 2025
Of course, the real game here is being played off the field.
Peter V'landys with his top-shelf connections has been extending the reach of his NRL empire not only in the West but with a new team in PNG while also trying to cultivate lucrative US betting markets which means more games more fans and more money for the next round of broadcasting rights, negotiations for which are reportedly imminent.
These sports TV contracts are so lucrative they are becoming existential for Australia's distressed commercial TV networks, so it really should come as no surprise that impartial interrogations of the politics of footy might be thin on the ground.

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