Bojangles Launches Inaugural National Bo-Berry ™ Week, C elebrating its Beloved Bo-Berry Platform
CHARLOTTE, N.C.--(BUSINESS WIRE)-- PHOTOS AND VIDEO ASSETS HERE
Bojangles is launching its inaugural National Bo-Berry™ Week – a five-day celebration of all things Bo-Berry, the iconic platform that's grown from the chain's original, beloved Bo-Berry Biscuits. Taking place May 5 through 9, the week-long initiative features the highly anticipated return of the Sausage Bo-Berry Biscuits and Bo-Berry Cookies, accompanied by daily deals, exclusive online store merch drops, surprise and delight visits to Smart Cookie students with Carolina Panthers' Quarterback Bryce Young and a $150,000 donation announcement to Greg Olsen's The HEARTest Yard Foundation.
Returning this year as a limited time offering, the Sausage Bo-Berry Biscuit is the perfect blend of sweet and savory, bringing together country-style sausage and made-from-scratch buttermilk biscuits stuffed with sweet Bo-Berries, all topped with a touch of sweet icing. Another classic, the Bo-Berry Cookie – a fresh baked sugar cookie stuffed with Bo Berries – returns to menus this week as another limited-edition treat.
Here's what fans can expect during Bo-Berry Week:
Daily: Bo-Berry Deals
New offers will drop each day, redeemable in the Bojangles app with a unique promo code. Simply download the app, enter the promo code at checkout and enjoy:
Monday: 20% off a dozen Bo-Berry Cookies (Promo code: BOBERRY1)
Tuesday: Free Bo-Berry Biscuit with any order (Promo code: BOBERRY2)
Wednesday: Free Sausage Bo-Berry Biscuit with any order (app exclusive) (Promo code: BOBERRY3)
Thursday: BOGO Bo-Berry Biscuits (Promo code: BOBERRY4)
Friday: BOGO Sausage Bo-Berry Biscuits (Promo code: BOBERRY5)
Monday, May 5: Smart Cookie Surprises with Bryce Young
To kick off National Bo-Berry Week, Bojangles and Carolina Panthers quarterback Bryce Young will surprise two Charlotte-area schools with Bo-Berry Cookie parties for high-achieving students. The 'Smart Cookie' surprises are a part of The Bojangles Foundation 's ongoing commitment to supporting education and literacy initiatives in the communities Bojangles serves – efforts also championed by Young and his continued work with youth athletes on and off the field.
Tuesday, May 6: Heart-Shaped Bo-Berry Biscuit® Donation to Greg Olsen's The HEARTest Yard Foundation
Bojangles' CEO Jose Armario will present a $150,000 heart-shaped check in support of NFL legend Greg Olsen's The HEARTest Yard Foundation, celebrating the success of February's Heart-Shaped Bo-Berry Biscuit® fundraising initiative to support families with children battling congenital heart disease.
Thursday, May 8: Exclusive Bo-Berry Merch Drop
On Thursday, fans can pre-order Bojangles' first-ever Bo-Berry-themed merch: a vintage-inspired trucker hat and a trendy T-shirt, available exclusively on bojangles.com.
'Bo-Berry Biscuits have always been an iconic part of the Bojangles experience,' said Tom Boland, Chief Marketing Officer at Bojangles. 'National Bo-Berry Week is our way of celebrating that deep-rooted fan love — not just with the classic biscuit, but by bringing its flavor and spirit to exciting new menu items, limited-time experiences and delightful daily surprises. There's something fresh to discover each day, and we're thrilled to share the fun with our fans.'
Don't miss a crumb – download the Bojangles app today and follow @Bojangles on social media for updates throughout the week, including daily Bo-Berry Week deals, exclusive merch and behind-the-scenes content.
About Bojangles, Inc.
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles' handcrafted approach to food and community impact, visit www.bojangles.com. To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.
About Charlotte-Mecklenburg Schools
Charlotte-Mecklenburg Schools is the 16th largest school district in the nation and the second largest in North Carolina. The district provides academic instruction and support to more than 140,000 students across Mecklenburg County. Serving students from 175 countries who speak 148 languages, as well as students with learning and physical disabilities, we offer an extensive number of options available to prepare students for college and career readiness, including 104 magnet programs in 71 schools and 21 career and technical education programs.
Our vision is to create an innovative, inclusive, student-centered environment that supports the development of independent learners. With a focus on ensuring all students reach their full potential, Charlotte-Mecklenburg Schools leads the community in educational excellence, inspiring intellectual curiosity, creativity and achievement. Endless Possibilities start with CMS.
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