M&S rolls out strawberries and cream sandwich

Telegraph

3 hours ago

Marks and Spencer has released a strawberries and cream sandwich.
The 'dessert sandwich' is made from sweetened bread, red diamond strawberries and whipped cream cheese.
The retailer, which was recently hit by a cyber attack, said the product was inspired by Japanese 'sweet sandos'.
The east Asian nation's fruit sandwiches originated in luxury fruit shops but are now widely sold across the country.
'Inspired by the Japanese sweet sandos, recently spotted popping up in London's trendiest Japanese patisseries, our product developers have long dreamed of creating a dessert sandwich,' a spokesman for M&S said.
'With our exclusive red diamond strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and creme experience.
'From alfresco lunches, afternoon tea at home, summer picnics, court-side snack breaks or a sweet afternoon pick me up, the Red Diamond Strawberries & Creme Sandwich is your go-to summer indulgence, wherever, whenever.'
The pairing of strawberries and cream with a form of baked bread will be familiar to many members of the public.
Jam and cream are the usual accompaniment to scones, which are traditionally eaten as part of a cream tea.
Historically, British sandwiches are made using savoury fillings, such as ham salad or egg and cress.
The lunchtime treats were first invented by the 4th Earl of Sandwich in the 1760s, who wanted to eat beef while playing cards without dirtying his hands.
Kemi Badenoch, the Tory leader, said last year that she did not believe that sandwiches were a 'real food'.
Sir Keir Starmer later hit back by saying they were a ' lunchtime institution '.
Jam or cream first?
By combining fruit and cream in a sandwich, M&S will avoid the controversy over the order in which jam and cream should be placed on a halved scone.
The Cornish method sees the jam spread before the cream, whereas in Devon the cream is spread first before dolloping on the jam.
Last year, a YouGov survey found that the Cornish approach was more popular in Britain, with 62 per cent of Britons favouring it compared to 28 per cent who prefer the Devonian method.
But the poll of more than 54,000 Britons found that younger people are less likely than older generations to put jam on their scones before the cream.
M&S Food first sold freshly made sandwiches in the 1920s, and expanded sales with pre-packed sandwiches in the 1980s.