KeenePR rebrands to KPR, expands into KSA with new appointment
Dubai-based communications agency KeenePR has rebranded with a new logo, branding colours and a new name, KPR. The agency has introduced a sleeker logo, updated colour palette, and a new approach that reflects its regional growth – including its expansion into Saudi Arabia and the appointment of a new director.
Ellie Keene, Founder & CEO of KPR comments, 'When I launched KeenePR in 2019, it was just myself, a laptop and a few smaller clients – it paid the bills and I was happy with that. As word got out, I started to get more client interest, hired one team member and took on more work.
Fast forward six years and we now have a team of 7 in Dubai and 1 in Saudi – and over 24 clients on our roster. It occurred to me that the agency wasn't about me anymore, it's about the team. I decided to drop the Keene as a way of showing my team that this agency is all about them – they are the heart and soul of the company.'
A look inside the KPR rebrand
The rebrand was revealed through teaser posts on Instagram throughout the week.
'We did a countdown on our IG to tease our followers & it really got people talking. The rebrand includes a new logo, colours, look and style to our IG, making it more sophisticated & less playful,' comments Keene.
'Our tone of voice will still be creative, but we are going to ensure we are keeping it slightly more refined. The visual identity is definitely what stands out as being different. We have gone with a similar colour palette to our pastel pink, blue, purple, but added a pop of dark green, which makes it stands out and brings something unique,' says Keene.
Additionally, they will be using a blue pastel colour every time they post about Saudi and a pink colour every time they post about the UAE.
Expansion & appointment
KPR has also expanded into Saudi Arabia, appointing Frankie Hilton as Director of KSA. With over 15 years of experience in lifestyle, luxury, F&B, and beauty PR across the Middle East, Hilton brings her understanding of the Saudi market to the role.
Her experience consisted of helping start-up and brands through brand awareness, launching and executing global brand campaigns and celebrity appearances. Some of the brands he has worked with include Magnolia Bakery, Almaz by Momo, Laura Mercier, Kerastase KSA, and the Gap Inc. group under Al Tayer.
'There's a thrilling energy in Saudi Arabia, across the board in Riyadh, Jeddah, Al Ula, the Red Sea, and definitely within the hotel, lifestyle and F&B scene.
I have seen many restaurants open without the support of a solid PR launch campaign and get lost amongst the somewhat oversaturated market in places, this is where KPR are here to help, honouring a region where tradition meets innovation, and every campaign feels like a taste of the future,' says Hilton.
'Hilton is the lead in the team on all things Saudi Arabia, having been in Riyadh for the last 6 years creating a footprint in a relatively untouched market when it comes to Marketing & PR, but one to embrace ahead of the Kingdom's Vision 2030,' says Keene.
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