Aldi jumps on the latest wellness trend with new arrival which lets people try it out themselves for just £29.99
It'll be in stores later this month, but you'll have to be quick to grab one
ICE ICE BABY Aldi jumps on the latest wellness trend with new arrival which lets people try it out themselves for just £29.99
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IT'S one of the biggest wellness trends of the past year.
And now those who want to try out an ice bath themselves can do so, thanks to one of Aldi's latest arrivals.
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Aldi are selling an inflatable ice bath as part of their SpecialBuys, which will be in store on May 25
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The store is known for amazing budget deals, but when they're gone, they're gone
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It's also a good way of cooling down when the weather warms up, and is ready in just 20 minutes thanks to the fact it's inflatable.
The inflatable ice bath is due to hit the middle aisle on May 25, and will cost just £29.99.
It's made from "Tritech puncture-resistant material", which means it's reliable against weight, strain and movement.
It also comes complete with a cover and rope fastener, and can be put up anywhere from the garden to the garage.
It can even be put up at a bus stop, as Aldi demonstrated with a clever advertising campaign.
But if you want to grab one of the SpecialBuys you'll have to be quick.
As Google trends data shows it's likely to be a popular purchase, considering that searches for "ice bath recovery" and "ice baths near me" have risen by a combined 480% over the past year.
"The sunny conditions that we have been experiencing in the UK show no signs of letting up, making it the perfect opportunity to take a dip in one of our at home ice baths," Julie Ashfield, Chief Commercial Officer at Aldi UK, said.
"Whether you're looking to join the trend and recover from your latest workout or just cool off on your commute, Aldi has you covered!"
Ice baths have long been used to help reduce inflammation and provide pain relief.
Peter Crouch takes on extreme morning routine - from 20-minute ice bath to pumping iron in the gym
It's also thought that regular use of an ice bath can help improve sleep, as well as mental health.
"I think the main mental health benefits of cold water immersion are psychological," Will Cronenwett, Chief of Psychiatry at Northwestern University School of Medicine, told Psychology Today magazine.
"It can be scary, so when you are doing it, you are overcoming your fear.
"This feels good, like mastering any difficult feat."
According to Mark Harper, author of Chill: The Cold Water Swim Cure, ice baths are the most effective to help with both anxiety and depression between the temperatures of 10 to 15 degrees Celsius.
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