Church & Dwight Acquires Touchland for Up to $880 Million
The beauty M&A market may have slowed down, but deals are still happening.
Church & Dwight said Monday it will acquire hand sanitizer brand Touchland for up to $880 million.
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The consumer goods company has signed a definitive agreement to acquire the Touchland brand for $700 million, consisting of cash and Church & Dwight stock, and a payment of up to $180 million contingent on the achievement of Touchland's 2025 net sales.
Launched in 2018, Miami-based Touchland's net sales for the 12 months through March 31 were about $130 million and are expected to grow double digits in both 2025 and 2026. EBITDA was about $55 million.
The products are currently marketed in the U.S. and Canada and recently launched in the Middle East with Sephora.
'We are thrilled to add Touchland as our eighth power brand to our portfolio of market leading brands. Further, we're excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona and Ruggero Grammatico, to drive the next stage of growth for the brand,' said Rick Dierker, Church & Dwight's chief executive officer.
'Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category,' he continued. 'The brand skews toward younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders.'
Lisbona, founder and CEO of Touchland, added: 'My vision is to have a Touchland product in the hands of every consumer. I am confident this vision will be accelerated by leveraging Church & Dwight's expertise and scale to introduce Touchland to more consumers globally. Our journey is still in the early innings and Church & Dwight is the right partner to take Touchland through its next stage of growth.'
In 2022, Church & Dwight acquired Hero Cosmetics for $630 million. Its other brands include Nair, Batiste and Arm & Hammer.
Last week, it revealed plans to sell or shutter three brands: women's electric hair removal brand Flawless, toothbrush brand Spinbrush and dental brand Waterpik.
These businesses generate about $150 million of net sales with below average profitability, according to Church & Dwight.
'This decision will strengthen the company, sharpen our focus on core brands, and mitigate a significant portion of our tariff exposure,' it said. 'We expect to record a [second-quarter] charge of approximately $60 [million] to $80 million, primarily compromised of non-cash impairments of intangibles and fixed assets, as well as inventory charges depending on sell-through.'
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