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Trump revs up debate about American cars' unpopularity in Japan

Trump revs up debate about American cars' unpopularity in Japan

Nikkei Asia24-04-2025

YUICHI SHIGA
TOKYO -- U.S. car manufacturers' failure to win a significant share of the Japanese auto market has come under renewed scrutiny as tariff negotiations highlight long-standing tensions over access and regulation.
President Donald Trump insists that nontariff barriers hobble American manufacturers. But Japanese commentators say that size, efficiency and price better explain why U.S. brands are little seen on Japan's roads.

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