This $100,000 Upgrade Makes The New Rolls-Royce Cullinan Much Sexier

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The Facelifted Cullinan Finally Looks Finished
When the artisans at Goodwood decide to produce something new, the craftsmanship is never in doubt, but for the Cullinan Series II (or facelift, to you and me), the aesthetics didn't quite reach the same high standard. While the Series I was never a looker, it had a well-resolved design, but for the new version of its popular SUV, Rolls-Royce chose to make the front fascia droop slightly with a slanted new bumper design. Happily, the widebody wizards at 1016Industries have fixed this fault, and then some. In collaboration with RDB Los Angeles, this is a tuning upgrade that, at least to this writer's eyes, is a massive improvement over the OEM design, something that cannot often be said of aftermarket designs.
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The 1016Industries Kit Has A Controversial Name
This particular Cullinan was built by RDB Los Angeles, so it's only right that we start with the RDB Signature three-piece wheels, which measure a massive 26 inches in diameter, yet look perfectly proportionate to the lines of this hulking ultra-luxury SUV. The multi-spoke design is reminiscent of some racing wheels, and behind them, we see sky blue brake calipers. Look very closely, and you'll see that this deep metallic black paint is accented with a 'coachline' in the same hue. We can't see inside the cabin because of how heavily the glass is tinted, but it's not a stretch to imagine that the upholstery is a similar shade. The widebody kit, however, takes the Rolls-Royce influence in another direction, as it features what 1016Industries calls a 'Black Badge' carbon fiber kit. That's the name Goodwood uses for its high-performance vehicles, so it's more than a little cheeky.
Adding Even More Expense To A Six-Figure SUV
RDB's 'Signature' wheels range in size from 20-26 inches, and can be had in single-piece, two-piece, or three-piece configurations, with a regular center cap or a floating one. On a Rolls-Royce, the latter is obligatory. Any color or finish is also possible, and although this gloss black design seems to have simple paint, everything else is as maxed out as it can be for this type of wheel. That means these wheels cost much, much more than the Signature wheels' base price of $10,000. That brings us to the body kit. While you can order some individual elements, the full kit available for this SUV costs a whopping $70,000, and that excludes paint and fitment. On a vehicle that starts beyond $400,000, that's not terrible.
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Sebastian Cenizo View Profile