London's most famous landmarks lit up to mark 100 years of Chocolate Digestives
SOME of London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives.
The lastminute.com London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie.
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McVitie's lit up a series of London landmarks last night to celebrate the 100th birthday of the nation's favourite biscuit
Credit: Joe Pepler/PinPep
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The London Eye was also illuminated to commemorate the landmark
Credit: Joe Pepler/PinPep
Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks.
The show-stopping stunts kicked off a series of centennial celebrations for the iconic treat which has been dunked in millions of cuppas since 1925.
With more than 80 million packets of McVitie's Chocolate Digestives sold in the UK each year, the popular treat outsold every other branded biscuit in 2024.
Nina Sparks, VP of supply chain for pladis UK, owner of the biscuit brand, said: 'I have worked with the McVitie's Chocolate Digestives for 27 years and in that time its popularity has never waned.
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'It's a biscuit that the nation took to its heart 100 years ago and has remained the nation's favourite for decades.
'In that time, thousands of people have built their career around this wonderful biscuit and my thanks goes to all those who have worked over the last 100 years to maintain its quality, consistency and deliciousness – it deserves its time in the spotlight.'
The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry.
Next up in the celebrations, a first-of-its-kind pop-up store – The McVitie's Chocolate Digestives Experience – will open in London this May.
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Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art.
Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus.
Cadbury joins forces with iconic biscuit brand for new chocolate bar
McVities spokesperson Nina Sparks, added: 'The celebrations aren't just for us though. They are for everyone who has bought and enjoyed Chocolate Digestives in the last 100 years.
'The Chocolate Digestives Experience provides a chance for chocolate digestives fans to celebrate with us.'
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County Hall and Tower Bridge showcased a rolling showreel with vibrant bursting balloons
Credit: Joe Pepler/PinPep
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The Irish Sun
3 days ago
- The Irish Sun
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Track your gameplay and losses – Stay aware of how much you've wagered to optimise your cashback potential, but don't let cashback rewards spur you to start destructive gambling habits such as chasing losses. ⚖️ Advantages and disadvantages of cashback bonuses Pros Cons A safety net for losses Usually only applies to net losses Often low or no wagering requirements Can be time or game-limited Rewards ongoing play and site loyalty Cashback amounts can be capped Can be for new players and veterans alike May require manual claiming or opt-in Sometimes stacks with other promotions Often paid in bonus funds, not real cash 👇 FAQs about casino cashback bonuses 1. What should I look for in a good casino cashback offer? When searching for the best cashback casino bonuses, you should focus on a few key details: the cashback percentage (higher is better), the wagering requirements (lower or none is ideal), and whether it applies to your favourite casino games like slots or table games. 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Always review the requirements in the T&Cs and keep track of your bets, as certain casino games or slot titles might be excluded from the cashback calculations. About the author James Anderson James Anderson is a Betting & Gaming Writer at The Sun. He is an expert in sports betting and online casinos, and joined the company in November 2020 to work closely with leading bookmakers and online gaming companies to curate content in all areas of sports betting. He previously worked as a Digital Sports Reporter and Head of Live Blogs/Events at the Daily Express and Daily Star, covering football, cricket, snooker, F1 and horse racing. Responsible gambling A responsible gambler is someone who: Establishes time and monetary limits before playing Only gambles with money they can afford to lose Never chase their losses Doesn't gamble if they're upset, angry, or depressed Problem gambling – Gamble Aware – Help with gambling addiction If you have a problem with gambling, or you know someone who does, help is out there. Extern Problem Gambling is the leading provider of information, treatment, advice, and support for anyone affected by gambling harms across Ireland. Most read in Betting
The Irish Sun
03-06-2025
- The Irish Sun
Jamie Oliver to copy Jeremy Clarkson and open Diddly Squat-style shop in his home – see his plans for takeaway bakery
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The Irish Sun
10-05-2025
- The Irish Sun
Inside the world's most tranquil McDonald's with Japanese-themed tea garden and serene river
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