Laxmi Dental transforms teen smiles with style with Kareena Kapoor
HighlightsLaxmi Dental has launched the 'Illusion Aligners Teen,' a digital campaign featuring actress Kareena Kapoor, aimed at providing a stylish and comfortable solution for teenagers to straighten their smiles. The aligners are designed for individuals aged 11 to 18, using BPA-free plastic with memory to gently correct teeth misalignment, promoting confidence among young users. Rajesh Khakhar, chairperson and whole-time director of Laxmi Dental, emphasised the brand's mission to make advanced orthodontic care accessible and appealing for teenagers, presenting Illusion Aligners Teen as a superior alternative to traditional braces.
Laxmi Dental
, a pioneer in dental innovation, has launched its latest digital film introducing the '
Illusion Aligners Teen
.' This campaign showcases the aligners as the smart, comfortable, and stylish solution to straighten growing smiles. The film features acclaimed actress
Kareena Kapoor
, bringing star power to this new chapter in
advanced orthodontic care
.
In the digital film, the prolific actress educates viewers on the importance of looking good and highlights how a confident smile tops it all, regardless of age. She emphasises that Illusion Aligners Teen are not only cost-effective and comfortable but also designed to empower users to smile freely all the time. Suitable for ages 11 to 18, these aligners offer a stylish, comfortable, and effective alternative to traditional braces, helping users embrace their smiles with confidence.
Engineered for comfort, the aligners use BPA free plastic with memory to gently and accurately correct teeth misalignment. The digital film, full of youthful charm, presents the product as an 'ideal choice' for teens seeking confidence through a straighter smile. As the film conveys, 'No confusion, only Illusion' — capturing the simplicity and clarity this product brings.
Commenting on the launch, Rajesh Khakhar, chairperson and whole-time director, Laxmi Dental, said, 'We are delighted to collaborate with Kareena Kapoor to reveal the Illusion Aligners Teen campaign. Our mission is to make advanced orthodontic care accessible, comfortable, and stylish for teenagers, helping them adopt confident smiles. Traditional braces can be difficult to maintain, especially for young individuals, which is why we crafted the Illusion Aligners Teen as a smarter, more comfortable alternative. This digital film campaign aims to connect with young individuals and their families across India, highlighting the aligners' innovative design, convenience, and effectiveness in achieving straighter smiles.'
Hats On, the creative agency added, 'Working on the Illusion Aligners Teen digital film with Laxmi Dental and Kareena Kapoor was truly inspiring. Our goal was to create a vibrant, relatable, and impactful narrative that resonates with young audiences and their parents. The film highlights the aligners' unique blend of comfort, style, and innovation, positioning them as the go-to choice for teens seeking a confident, straighter smile without the hassle of traditional braces.'
Watch the video here:
View this post on Instagram A post shared by BIZDENT DEVICES PRIVATE LIMITED (@illusion_aligners)
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