Mars The Label in first-ever retail partnership as it links with Flannels
British-based fashion brand Mars the Label has made a decisive step in its evolution, forming its first-ever retail partnership with luxury retailer Flannels. The partnership 'marks an exciting milestone in the brand's evolution from a homegrown e-commerce success story to a nationwide fashion mainstay'.
Featuring sculpted styles 'designed for confident, fashion-forward women who value both bold silhouettes and wearable glamour', the Flannels collab 'introduces a new era of visibility for Mars the Label' via 35 Flannels and Frasers locations across the UK.
From 'denim sets to loungewear, corsets to trousers', the collection's bestsellers have been reimagined in fresh colourways while there will also be Flannels/Frasers exclusive pieces.
Brand founder Arianna Ajtar said: 'This partnership is 10 months in the making. What started as a dream in my dad's garage nine years ago has grown beyond my wildest dreams into a movement that empowers women to look and feel their best.
'Now being stocked in Flannels feels like the next chapter we've been building towards. This moment is proof that women-led, independent fashion brands can take up space on the main stage.'
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