Beauty Diary: Inside Jurlique farm where ‘rare' Aussie rose grows
At first glance, this beautiful pink flower might look like any other rose – but it's actually one of the rarest in the world and can only be found in one part of Australia.
This very special bloom is named the 'Jurlique Rose' and is grown on a unique farm located in the Adelaide Hills.
Famed for its powder blush colouring and distinctive aroma, the Jurlique Rose officially smells as pretty as it looks.
So how did this rare bloom end up calling South Australia home?
The credit belongs to natural Australian skincare brand Jurlique which bred the special flower for a number of different reasons.
'It was created to be the star ingredient in our Rare Rose skincare range and there are some exciting clinicals aligned to the rose,' Cherie Hutchinson, the brand's Tourism & Farm Manager, told news.com.au's The Beauty Diary.
'Its primary benefit is increasing skin moisture barrier function, by retaining essential moisture levels within the skin – this results in a dewy, smooth look.'
The skincare 'powerhouse' was not only created for its incredible benefits, it was also designed to weather the harsh local conditions.
'It was bred over many years by one of Australia's most respected rose breeders George Thomson, who was a pioneer in creating rose breeds that could withstand, and thrive, in the harsh Australian environment,' Ms Hutchinson explained.
'There are three distinct breeds of roses that were used to create the Jurlique Rose. These include the 'Children's Rose', which is very popular among rose enthusiasts due to its single stem growth, aromatic scent and resiliency, as well as it's powder pink colouring.
'The other distinctive parent is Rosa 'Charles De Mills' which sits in the Gallica family, pre-dating the 1600s. It is a quaint beauty with ruffled petals, crimson red colouring and a traditional rose scent profile.
'These were paired with a male pollinator, 'George's Secret' which in turn created the perfect blend of vibrancy and fragrance, resulting in a deep pink, robust rose.'
Since Jurlique began farming its 'signature rose' in 2015, it gets through over 700 kgs of its petals every year to supercharge and fragrance its Rare Rose range.
It's not just the unique rose that is grown at the Jurlique Farm, with the brand harvesting 40 different botanicals that are used in a number of its products.
'We believe in the Life Force of Nature, and we capture that in our botanicals to ensure we're creating the most potent skincare,' Ms Hutchinson shared.
'Our biodynamic farming practices are at the core of our brand, we always look to give back more than we take from the land. This process ensures our plant actives are not only being grown consciously and sustainably, but that we're regenerating the land and encouraging biodiversity at the farm.'
It also means that customers get 'full transparency and traceability' on the ingredients they put on their skin, Ms Hutchinson said.
'When you purchase a Jurlique product, we have the ability to tell you who picked the plant, what field it came from and when it was harvested, which is a very unique quality for a skincare brand.
'We call this our seed to skin journey, and it's a value we're very proud to uphold at Jurlique.'
The farm also grows a variety of herbs, often planted 5 years in advance of when they will be harvested and used.
It seems Aussies, and Jurlique customers around the world, are huge fans of the Rare Rose range, with the brand's Rose Hand Cream selling every 3 minutes.
'Hand creams are our global bestseller, with one sold every 3 minutes based on 2024 sales,' she said.
'People love its ability to leave hands hydrated and protected, without sitting on the skin.'
Other 'popular products' sold by Jurlique include its Activating Water Essence+ which Ms Hutchinson said 'gives you an instant boost of hydration, prepping your skin for further steps in your rituals'.
'We're also proud experts of face oils at Jurlique, with one on our shelves to suit every skin type.
'My favourite is the Rare Rose Face Oil as it is lightweight with a dry, silky finish – providing a hit of moisture that leaves your skin feeling softer, smoother and more supple.'
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