The PLANTERS® Brand and Miller High Life® Join Forces to Celebrate Summer's Ultimate Duo with New Limited-Edition Bar Nut Mix

Associated Press

20-05-2025

This nutty new creation is the ultimate bar snack, irresistible with a cold one on a hot day.
AUSTIN, Minn., May 20, 2025 /PRNewswire/ -- This summer, the PLANTERS® brand and Miller High Life® will reunite to launch the limited-edition PLANTERS® x Miller High Life® Bar Nut Mix — a bold, savory snack best enjoyed with friends and paired with the Champagne of Beers.
Inspired by classic bar snacks, sporting events and backyard hangouts that often bring these two brands together, the PLANTERS® x Miller High Life® Bar Nut Mix is a celebration of a partnership more than a century in the making. The mix combines seasoned peanuts and almonds with Cajun-style corn sticks, pretzel sticks, rice crackers and garlic bread sticks, all combined to deliver the ultimate dive bar snack.
'The PLANTERS® brand team has created some of America's favorite snacks, and in partnering with Miller High Life®, we knew we wanted to create something that felt nostalgic yet fresh, something that instantly elevates a casual summer hangout,' said Lanessa Aurand, brand manager for the PLANTERS® brand. 'This all-new Bar Nut Mix does exactly that, combining familiar flavors with a nod to the classics.'
This new product introduction marks the latest campaign in a series of playful collaborations between the PLANTERS® brand and Miller High Life®. Past efforts include their first co-branded merch drop in 2023, the transformation of the iconic NUTmobile into a reservation-only dive bar, and the 2024 Ultimate Dive Bar Wedding featuring MR. PEANUT® himself.
'At Miller High Life®, we're all about savoring the good stuff — without overcomplicating it,' said Frank Cirone, senior director of marketing for Miller High Life. 'Partnering with the PLANTERS® brand to create a bar snack that's both classic and bold just felt right. It's the kind of mix you dive into with a cold High Life and a few friends. It's simple, satisfying and made for summer.'
The PLANTERS® x Miller High Life® Bar Nut Mix can be found on Amazon starting May 20, while supplies last.
About the PLANTERS® Brand
Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts — PLANTERS® products have you covered. The PLANTERS® brand, which has been owned by Hormel Foods Corporation since 2021, is also home to the beloved MR. PEANUT® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS® products, visit planters.com.
About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
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SOURCE PLANTERS Brand