What is DAMAC? The new Chelsea shirt sponsor explained
Chelsea have secured a new sponsor for the front of their shirts after reaching an agreement with DAMAC Properties.
The Premier League side have been without a front sponsor on their outfield shirts since their three-year £120 million deal with telecommunications company Three ended in 2023.
Last month, DAMAC agreed a 'long-term global partnership' with Chelsea to become the club's official property development partner.
As part of their agreement, DAMAC will feature on the front of Chelsea men's and women's shirts for the rest of the campaign.
The shirts with the new DAMAC front sponsor made their debut in Chelsea's Conference League semi-final tie against Djurgarden earlier this month.
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They were also worn for Chelsea's Premier League games against Liverpool and Newcastle United, while they will be on display in their two remaining league matches against Manchester United and Nottingham Forest, as well as their Conference League final against Real Betis on May 28.
Meanwhile, Chelsea wore the club's new DAMAC sponsor while celebrating their Women's Super League title success at Stamford Bridge last weekend.
DAMAC Properties is a Dubai-based property development company which was founded in 2002.
The company has been responsible for several multi-million pound projects in Dubai, including DAMAC Hills – an exclusive gated community with villas, townhouses, apartments and a championship golf course.
DAMAC were also responsible for building DAMAC Heights, a 335 metre-tall, 88-floor luxury residential tower in Dubai Marina which overlooks Palm Jumeirah. More Trending
DAMAC Tower Nine Elms in London is also one of London's tallest residential buildings, standing at 170 metres high with 50 floors.
Following their sponsorship agreement, Chelsea have announced the launch of 'Chelsea Residences by DAMAC', a project that will consist of over 1,400 residential properties which will be built in Dubai's newest beachfront address, Maritime City.
Jason Gannon, Chelsea's president and COO, said: 'DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.
'With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can't wait to see Chelsea Residences take its place in the Dubai skyline.'
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