Oscar Mayer's Fleet of Wienermobiles Go Head-to-Head in Inaugural 'Wienie 500' – First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway
CHICAGO & PITTSBURGH--(BUSINESS WIRE)--Today, Oscar Mayer announces the 'Wienie 500' – a first-of-its-kind spectacle where the fleet of Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a race unlike any other. Ahead of this year's Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer's beloved Hotdoggers will make their racing debut on the very same track as the pros. The race will be streamed live on Friday, May 23 at 2pm ET on the FOX Sports app and across @INDYCARonFOX social accounts, and fans can catch highlights from the race during Sunday's Indy 500 pre-race show on FOX.
The Wienie 500 will also mark the first 'meat-up' of all six Wienermobiles in over a decade and the first competitive race for the fleet, each sporting an all-new look. Each Wienermobile will represent a different regional dog, including the Chi Dog (Midwest), New York Dog (East), Slaw Dog (Southeast), Sonoran Dog (Southwest) Chili Dog (South) and Seattle Dog (Northwest). From custom Hotdogger racing suits, to a trophy presentation in the 'Wiener's Circle', complete with a condiment spray and hot dog for the wiener's enjoyment, every moment of the race is designed to spark smiles, serving up a delightful racing event only Oscar Mayer can.
'The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season,' said Kelsey Rice, Brand Communications Director at Oscar Mayer. 'As a brand known for sparking smiles in disarmingly delightful ways, it's only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.'
As part of the fun, Oscar Mayer is inviting fans across the nation to get in on the action. In collaboration with DraftKings, fans can predict the outcome of the unforgettable race by answering a series of race-related questions. Beginning today, fans can head to Draftkings.com/wienie500 to enter the free-to-play pool, and those who rack up the most points will win a share of the total cash prize of $10,000.
The inaugural Wienie 500 marks the beginning of a summer of celebrating the American staple, proving that even the most unexpected places – like a professional racetrack – is the perfect setting for an Oscar Mayer wiener. The Wienie 500 is part of a partnership between Oscar Mayer and IMS that names Oscar Mayer the 'Official Hot Dog' of the Indianapolis Motor Speedway and the Indianapolis 500. The first-of-its-kind race is also supported by an advertising campaign rolling out across the country, along with more surprises to come this summer.
To learn more about the Oscar Mayer Wienie 500 and see the ultimate wiener crowned, visit OscarMayer.com and follow @OscarMayer on Instagram and TikTok.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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Since then, the game revolving around iconic hero, Cloud Strife and his pursuit of the antagonist Sephiroth has sold over 15.1 million copies worldwide and continues to receive widespread acclaim from critics and fans around the world. The popular game has even expanded into spin-offs, films and merchandise. Now, Square Enix's FINAL FANTASY VII remake project created by a team of original and new developers, retells the story of the genre-redefining RPG across three distinct, and standalone games. The first game of the trilogy, FINAL FANTASY VII REMAKE is now available on the PC and the PS5® and PS4® consoles, will be available this winter for the Xbox Series X|S, Xbox PC, and Nintendo Switch™ 2 platforms. FINAL FANTASY VII REBIRTH, the second game in the trilogy, has been praised by both players and critics across the globe, earning more than 125 perfect scores from media and 40 Game of the Year awards, and is available now for PC and the PS5® console. 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The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY™, which has sold over 200 million units worldwide; DRAGON QUEST®, which has sold over 94 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd. More information on Square Enix, Inc. can be found at FINAL FANTASY XVI © SQUARE ENIXFINAL FANTASY VII REMAKE © SQUARE ENIXLOGO ILLUSTRATION:© YOSHITAKA AMANOCHARACTER DESIGN: TETSUYA NOMURA / ROBERTO FERRARIXbox Series X|S, the Games for Windows logo and Xbox logos are registered trademarks or trademarks of the Microsoft group of companies and are used under license. All other trademarks are properties of their respective owners. View source version on Contacts Stephanie Changus-pr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
