BLACKPINK's Lisa Hits 300 Million Views With Rockstar Music Video
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BLACKPINK Lisa's Rockstar served as the lead single from her debut studio album Alter Ego which came out this year.
BLACKPINK's Lisa is on a roll as the singer has added another major milestone to her solo journey. Her music video for Rockstar has officially crossed 300 million views on YouTube. As per Soompi, the milestone was achieved on May 19 at around 12:45 PM KST. It is her third music video to reach this mark.
Before Rockstar, Lisa had hit the 300 million milestone with two other videos – her performance video for Money and the music video for Lalisa. Rockstar was originally released on June 28, 2024 through Lloud and RCA Records. It served as the lead single from her debut studio album Alter Ego which came out in 2025. The video took approximately 10 months and 21 days to reach 300 million views.
The track begins with a confident tone as Lisa raps, 'Gold teeth sittin' on the dash, she a rockstar / Make your favorite singer wanna rap, baby, la, la." The opening line seems to nod to her debut solo project Lalisa while also introducing a new rockstar persona.
Although the song is in English, Lisa incorporates elements of her identity throughout the lyrics. In one line, she says, 'Lisa, can you teach me Japanese?" clearly flexing her multilingual skills. She also references her home city shouting out 'BKK" in the pre-chorus. BKK is the abbreviation for Bangkok's main airport and often used to refer to the city itself.
The music video was filmed in several locations across Bangkok including Yaowarat Road. As per reports, the shoot led to a spike in tourism with fans flocking to the spots shown in the video. The video carries a cyberpunk theme while including Thai cultural elements which made it visually unique and memorable.
Fashion also plays a key role in the video. Lisa raps, 'Tight dress, LV sent it" which came months after she wore an archival Louis Vuitton outfit at a fashion show marking designer Nicolas Ghesquière's 10th year at the brand.
Even with all the swagger and high-fashion references, Lisa didn't forget her band – BLACKPINK. At one point, she raps, 'They call me catch and kill" which many fans connected to the group's hit 'Kill This Love."
In other news, the Thai singer dropped a new music video with South African star Tyla. Titled When I'm With You, the video was released on May 16.
This marks the latest visual from Alter Ego following previous releases like New Woman featuring Rosalía, Moonlit Floor (Kiss Me), Born Again with Doja Cat and RAYE, and FUTW, where Lisa steps into her alter ego, VIXI.
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