Future mass transit ticketing to be AI-based and passenger-centered
As urban areas evolve into smarter ecosystems, the mass transit sector is experiencing a significant digital transformation, particularly in ticketing processes. Traditional cash and card models are giving way to fast, secure, and seamless digital systems.
Artificial intelligence (AI) is expected to play a crucial role in optimising transit operations by analysing ridership data to enhance route planning and implement equitable pricing models.
This data-driven approach aims to create smarter cities that benefit all community members.
Fernando Herkenhoff, Regional Sales Manager for Mass Transit at HID, shares insights from the newly released State of Mass Transit Ticketing Hardware Report 2025, a collaborative study between HID and Global Mass Transit, based on feedback from over 100 transit agencies worldwide.
Insights reveal that while many transit agencies are satisfied with their current systems, nearly half are planning upgrades or exploring new fare collection hardware by 2030.
A notable trend is the shift towards open-loop EMV contactless systems, with 43% of agencies planning deployments within five years.
Regional variations in adoption highlight the differences between North America and Europe; 87% of North American agencies still rely on traditional fareboxes, while 86% of European providers have embraced app-based mobile ticketing.
Globally, 58% of agencies are incorporating mobile ticketing into their operations. The focus is on modernisation and usability, with 66% of agencies prioritising user-friendly interfaces.
Open-loop contactless systems not only enhance convenience but also offer significant cost savings by reducing cash handling expenses and improving security through adherence to EMV and PCI standards.
HID envisions integrating various ticketing technologies to streamline fare validation, thus improving passenger experiences and operational efficiency while potentially reducing emissions from idling vehicles.
As the landscape of ticketing technology evolves, selecting the right partner becomes increasingly important for transit agencies.
Herkenhoff emphasises the need for open-source and scalable systems that accommodate various fare types while minimizing long-term costs.
HID aims to lead this transformation by expanding its portfolio of interoperable solutions over the next five years, focusing on advanced validators, enhanced mobile features, and AI analytics.
In conclusion, the future of mass transit ticketing is poised to be open, digital, and centered around passenger needs. With innovators like HID at the forefront, the journey ahead promises to be both seamless and intelligent.
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