Starbucks is hiring 2 influencers for 'an epic year' of travelling the world and paying them up to $136,000

Business Insider

a day ago

Starbucks could soon pay two lucky people to post about their cup of Joe.
The Seattle-based coffee chain is hiring two content creators to travel the world for a year and shoot content for its social platforms, and paying them up to $136,000 for the gig.
"For one epic year, you'll travel the world — think Milan, Tokyo, Colombia, Dubai, Costa Rica — and more capturing the vibes, culture, and people behind every Starbucks experience," Starbucks said in the job listing posted on May 28.
The roles are full-time, remote jobs that last for a year. Per the job listing, the content creators will be paid between $80,100 and $136,000.
Starbucks said in a statement that creators' travel costs will be covered, with "travel support provided by Delta Air Lines and Marriott Bonvoy."
Applicants for the job need to be US residents and at least 18 years old. No previous work experience or college diploma is required for the role, per the listing.
The chain said one of the two roles would be reserved for a current Starbucks employee, while the other would be hired externally.
The listing invites interested candidates to submit a video application on TikTok by June 13 using the hashtag #StarbucksGlobalCoffeeCreator.
As of press time, there are more than 300 videos from content creators on the platform with that tag. Many of them followed similar formats — introducing themselves and saying why they'd be a good fit for the role.
@tatiannaareizaga
Looking forward to learning coffee & culture - one sip at a time ✨ let's take this global!! @Starbucks 🤍☕️🌎 #StarbucksGlobalCoffeeCreator
♬ original sound - tatianna ✨
@mandastrong
#StarbucksGlobalCoffeeCreator
♬ Got To Be Real (Αs performed by Cheryl Lynn) - Pop Music Workshop
In May, Starbucks posted a job listing for a pilot who could fly Gulfstream business jets. The pilot, who will fulfill "air transportation needs for Starbucks Aviation," will be paid up to $360,000 a year, per the listing.
Brands have been betting big on influencers and influencer content for years. In 2021, the toy brand Nerf hired a "Chief TikTok Officer," whose role was to create "compelling content" for the platform.
Last year, industry experts told BI influencer marketing was booming, with brands striking longer-term deals with content creators.
Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," Olivia McNaughten, a senior director of product marketing and partnerships at influencer firm Grin, told BI in July.
Starbucks is also ramping up the hiring of baristas in its stores to fix understaffing in stores.