The reason Brits will have to pay more for chocolate at all major supermarkets
Brits are being warned that chocolate prices are expected to rise even more across all major supermarkets.
In some retailers, the price of a large Cadbury's Dairy Milk has risen to £6, and now chocolate makers have warned that shoppers must "prepare to pay more".
The price of chocolate is at an all-time high, following a poor cocoa harvest in December 2024.
According to the Express, the price of cocoa peaked at a "record-breaking" $12,900 per tonne.
Chocolate makers have warned that the price of cocoa is at an all-time high because of poor harvests. They say they may have to reduce the size of their chocolate bars or, in some cases, even change the recipe, replacing cocoa butter with cheaper oils and fats.@polly_bartlett… pic.twitter.com/AuQuq2QDLQ
— Good Morning Britain (@GMB) April 16, 2025
Co-founder of the chocolatier Russell and Atwell, Giles Atwell, told the outlet: "The spike was driven by a -14% drop in global production, extreme weather in West Africa, and crop disease like cacao swollen shoot virus."
Adding: "For anyone working with chocolate, pricing right now is nothing short of a nightmare – even before you factor in global tariff uncertainty."
Currently at Tesco, the price of a Cadbury Dairy Milk Chocolate Bar Large is £5, while at Asda, the same bar is £4.98.
At Sainsbury's, the large Cadbury bar is £5.85, and at Morrisons, the bar is £5.
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Many have questioned whether the price of chocolate will soon decrease; however, head of cocoa at Marex, Jonathan Parkman, has told Brits to expect it to remain high for some time.
Telling ITV's Good Morning Britain: "The price of chocolate is going to remain high and will probably go a little bit higher than they are now currently.
"We're actually at a very sensitive period. If we have another shortfall, prices will go even higher than they have done so far."
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