Starbucks Enters the Protein Wars With Test of New Drink Option
Starbucks Corp. is testing a protein option in its drink lineup, wading into a red-hot trend as it seeks to reverse a string of sales declines.
The trial features a sugar-free vanilla latte topped with protein banana cold foam, according to Starbucks. It's part of a broader overhaul of the menu that's key to the turnaround bid led by Chief Executive Officer Brian Niccol.
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