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‘The Sims' 25-Year Supremacy Is Challenged by Korea's Krafton

‘The Sims' 25-Year Supremacy Is Challenged by Korea's Krafton

Bloomberg27-03-2025

Most people have fantasized about inhabiting someone else's life. For 25 years, video-game players have lived out those dreams in The Sims from Electronic Arts Inc.
The problem, according to Hyungjun 'Kjun' Kim, a producer-director for South Korean gamemaker Krafton Inc., is that those fantasies are limited — culturally and graphically. His entry in the life-simulation genre, inZOI, debuts on March 28 at $40.

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Entering the Space-out competition: I tried to be the best at doing nothing – but my opponent had a secret weapon
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