Poster outside BJP's Lucknow office takes apparent dig at Akhilesh Yadav
The poster, put up on Wednesday, shows Lucknow University professor Madri Kakoti and Bhojpuri singer Neha Singh Rathore on one side while it shows Yadav's backside with a red cap on his head.
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United News of India
a day ago
- United News of India
ZEE5 unveils new Brand Identity
Mumbai, Jun 7 (UNI) ZEE5 on Saturday announced a bold new brand identity and strategic shift, reaffirming its positioning as India's foremost homegrown platform. The relaunch marks a pivotal step in ZEE5's evolution, anchored in the promise of 'Apni Bhasha, Apni Kahaniyan' (Multiple Languages, Infinite Stories) and a sharper focus on culturally authentic narratives, language-driven personalization, and cutting-edge technology. With a new visual identity, a reimagined product experience, and language plans designed around India's major languages, ZEE5 deepens its connection with its audiences. This strategic shift is built on three foundational pillars—content, experience, and affordability, crafted to meet India's next wave of digital demand. ZEE5's language content strategy will deliver deeply local, emotionally grounded stories inspired by folklore, real-life heroes, and regional legends. Each language mandate will be structured as an individual vertical to ensure authenticity and scale. While the language packs will start at Rs 120/month, the Hindi pack (including Punjabi & Bhojpuri content) is priced at Rs 220/month. The All-Access pack will be available at Rs 320/month, and all packs will have Annual pack variants. The upcoming language titles include - Detective Sherdil (Hindi), Chhal Kapat: The Deception (Hindi), Sattamum Neethiyum (Tamil), Mothubaru Love Story (Telugu), Inspection Bungalow (Malayalam), Maarigallu (Kannada), Aata Thambhahya Naay (Marathi) and Vibhishan (Bengali) among others. To deepen engagement, the platform's new direction focuses on intuitive design and AI-powered personalization, providing tailored recommendations that resonate with users across all pin codes of India. Leveraging data-driven insights, ZEE5 ensures a more engaging and effortless user experience, enabling viewers to quickly access personalized recommendations and enjoy premium-quality streaming across all devices. Amit Goenka, President, Digital Businesses and Platforms, Zee Entertainment Enterprises Ltd. said 'Our new brand identity marks a pivotal step in our journey to become a deeply personalized, language-first platform that mirrors the diversity of Indian audiences. Our strategic focus is clear - strengthen our footprint across India and global markets, deepen engagement through culturally relevant storytelling, and continue building a tech-enabled, scalable platform that's personalized and intuitive. It's a cultural shift in how consumers discover, connect with, and consume Indian entertainment globally." Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Ltd. said,'Our brand campaign with the tagline 'Apni Bhasha. Apni Kahaniyan' is rooted in the idea that language is belonging, a celebration of a deeply personal emotion. A story told in your language feels like it's lived in and not just watched. Going across 7 languages, this multi-lingual campaign is designed to resonate with large and small towns alike, including tier-2, tier-3 cities as well as with global audiences. Rooted in our language-first content strategy and hyper-local personalization, this campaign brings to life ZEE5's belief that in your language, stories are endless.' Raghavendra Hunsur, Chief Content Officer, Zee Entertainment Enterprises Ltd. added 'At ZEE5, we've always believed that powerful storytelling begins with deep cultural insight. We're deeply committed to serving audiences that have historically been underserved. By leaning into their realities, their languages, and their everyday stories, we're expanding not just what we create-but who we create it for. Whether it's long-form originals, short-form bites, or experimental formats, our goal is to delight viewers on their terms. This isn't just a content strategy-with our language packs rollout, we are placing language at the centre of discovery, access, and engagement." UNI JS BD
Time of India
2 days ago
- Time of India
Urban Company's new ad presents a candid look at a bias hidden in plain sight
HighlightsFundamental has launched the fourth installment of Urban Company's influential 'Dignity Of Labour' platform, which challenges perceptions around blue-collar versus white-collar migration in modern day India. Neeraj Kanitkar, co-founder of Fundamental, emphasized the importance of authenticity by engaging a dialect consultant and carefully selecting actors to reflect the true backgrounds of the characters. Tarun Menon, senior director of marketing at Urban Company, stated that the new film aims to explore the unconscious hierarchies that prioritize one migrant's progress over another's, promoting equal recognition for all professionals. Fundamental has brought the fourth instalment of Urban Company 's influential ' Dignity Of Labour ' platform. Crafted with the restraint of realism, the new short film unobtrusively but firmly challenges perceptions around blue-collar v/s white collar migration in modern day India. At a time when the global narrative around migration is undergoing intense scrutiny, the inherent 'blind-spotting' of waged, manual labour brings the conversation closer home. Juxtaposing the aspirational framing of a white-collar move from small town to big city against the involuntary bias surrounding blue-collar migrants. The film exposes the unspoken double standards around which one career or profession or indeed one human is subconsciously considered 'better' than the other. Neeraj Kanitkar, co-founder, Fundamental said, 'This story aims to shine a light on. Bringing the film to life was a learning all on its own. We engaged a dialect consultant – Ravi Pandey – to find just the right word or phrase that the AC technician could inadvertently be slipping into, allowing the customer to pick on the roots of the man. We explored terms which had their origins in languages like Maithili, Bhojpuri and Magahi. Before settling on 'bohaar' which means swept / cleaned.' ' Shachi Malhotra , the director, worked with casting director Kavish Sinha to find performers who felt right not just in terms of their acting but also their provenance. We wanted it to feel as authentic as possible. After that we just had to get out of the way of the actors and keep the cameras rolling,' Kanitkar added. Adding to that, Ambalika Sen, managing partner, Fundamental said, 'Hat-tip to the solid foundation laid over the first three editions — the work that paved the runway for this property, making it rewarding to build on a legacy with something that adds meaningfully to the series. We knew from the start that this one isn't just another brief. It comes not only with expectations, but also purpose.' Tarun Menon, senior director, marketing at Urban Company, says, 'In this fourth film, we explore the unconscious hierarchies that place one migrant's 'progress' above another's. Our platform exists to elevate every professional on equal footing, and this story is an invitation for viewers to recognise the shared grit, pride, and aspiration that unite us all, regardless of the uniform we wear.' Watch the video here:
New Indian Express
4 days ago
- New Indian Express
Interview: Music ace Justin Varghese on his trip from 'Thanneer Mathan' days to 'Thetti' drift
Which musicians have inspired you most over the years? Any all-time favourites whose works you keep going back to? It is very difficult for me to name any artist in that context, because when I mention someone, I might have forgotten about some other artist who has influenced me greatly. That would make me feel bad. Every musician influences me. Even artists who aren't very popular. You see, there are songs that people heavily criticise, but become hits. We might like the song, but might be too embarrassed to admit it, and agree with the mass opinion. We would then listen to those songs in private. Even in those songs, there is some kind of magic that the music director has hidden. I try to find that out when I listen to it. The most amount of songs that I have cried listening to and loved listening to would probably be those by Vidyasagar, Ouseppachan, Johnson Master, S P Venkatesh, etc. I love so many songs of S P Venkatesh. Most of the hit tracks at one time were his. But when I make music, it is not their songs that inspire me the most. I listen to a lot of songs, and it is a mix of all these that influence me when I make something new. I have worked the most with Bijibal. Sometimes when I make some new songs, it would sound similar to what he had given me to program for me long before. I would then tell him about it. I try not to get inspired by my contemporaries. But I listen to and enjoy everyone's songs. I would call or text them in appreciation. I think all the music directors in the industry right now have a great rapport. It's really nice. Sushin had called me the other day. He quipped 'thetti' the moment I picked up the call! Similarly, I had texted Jakes when Thudarum was released. When Alappuzha Gymkhana was released, I contacted Vishnu. He had called me on learning that K S Chithra sang for my track in Ponman. There are so many instances like these. At a global level, again, I have been inspired by so many artists. I don't even remember the first phonk track I listened to. I have listened to hundreds of phonk tracks by various artists. I have been influenced by so many people. If you look at the playlist I am listening to right now, I might not even have the faintest idea of who these artists are. I follow many random artists because I like their work, and I think that is how you get exposed to new music, and that is how you get new ideas as well. There was a Bhojpuri track that was recently a hit. I was inspired by it. I had incorporated elements of that in Haydole (Painkili). I did that song in 10 minutes. I sang some gibberish too (laughs). Basically, I am inspired by all things music. Not copying a piece of music just as it is. But drawing ideas. There is a base pattern that Ilayaraaja used for Thumbi vaa. It is still being discussed. It is an idea for generations. I aspire to create music like that. I am an average musician who is still exploring, trying to learn.
