Ford offering employee pricing to all shoppers in wake of Trump tariffs
Automotive giant Ford announced that it will be offering employee pricing to all of their shoppers in the wake of President Trump's new sweeping tariff package.
Ford is kicking off its 'From America, For America' campaign on Thursday. The effort, which Ford calls the 'handshake deal with every American,' will be advertised on social media, in TV ads and in newspapers.
'We understand that these are uncertain times for many Americans. Whether it's navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help,' said Rob Kaffl, Ford's director for U.S. sales and dealer relations.
The Dearborn, Mich.-based automobile manufacturer is proposing its employee-pricing plan to customers for a variety of hybrid, plug-in hybrid, and diesel Ford 2024 and 2025 models. It will last through June 2.
The company's Raptors, specialty Mustang and Bronco vehicles, 2025 Expedition and Navigator SUVs will be excluded from the promotion, according to Ford.
For those looking to purchase an electric vehicle, the offer will be active until June 30, with a complimentary home charger included.
Kaffl said in the announcement that the initiative is a 'testament to our commitment to assembling where we sell. It's a way for us to give back to the communities that have supported us for generations.'
The campaign comes as President Trump has rolled out a fresh package of tariffs, impacting nearly every country in the world. The baseline was set at 10 percent, while the figure could go up to 54 percent, depending on the nation. Mexico and Canada, the U.S.'s primary trade companions, were exempt from this round of tariffs as a 25 percent duty was imposed earlier this year.
A 25 percent tariff on foreign vehicles went into effect on Thursday.
Trump said on Wednesday during the unveiling that the U.S. and 'its taxpayers have been ripped off for more than 50 years, but it's not going to happen anymore.'
Trump and his allies have argued that tariffs will eventually lead to a stronger economy and improve national security, adding that imports have undercut the U.S. automotive industry.
Ford was not the only major auto manufacturer to announce adjustments in light of Trump's new wave of tariffs.
Stellantis notified workers on Thursday that it will temporarily halt production of vehicles at its assembly plants in Mexico and Canada, The Hill reported.
'Those actions will impact some employees at several of our U.S. powertrain and stamping facilities that support those operations,' Stellantis' chief operating officer for the Americas said in an email to employees. 'These are actions that we do not take lightly, but they are necessary given the current market dynamics.'
General Motors said on Thursday that it will bolster production of trucks in its Fort Wayne, Ind., factory, Reuters reported on Thursday.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Post
28 minutes ago
- New York Post
Musk's father says Elon made a mistake going nuclear on Trump, predicts prez ‘will prevail'
Tech mogul Elon Musk's father lamented his son's scorched-earth war of words with President Trump as a 'mistake' and warned that the US leader would ultimately prevail in the nasty spat. Errol Musk, who has had a strained relationship with his billionaire son, explained that Elon had been under tremendous stress and was optimistic the two personality giants could patch things up. 'They've been under a lot of stress for five months. And it gives them a break. You know, they've had to get rid of all the opposition, try and put the country back on track, and do normal things and so forth,' Errol told Russian media, per Izvestia. 'They're very tired and stressed. And so you can expect something like this. It's not unusual,' the elder Musk added. 'Trump will prevail. He's the president. He was elected as the president, so Elon made a mistake, I think. But he's tired. He's stressed.' Elon had slowly begun to split with Trump and Republicans publicly last month over the One Big Beautiful Bill Act due to his concerns about its impact on the deficit. 4 Errol Musk seemed optimistic that President Trump and Elon Musk could reconcile. 4 Elon Musk's time as a special government employee ended last month. AFP via Getty Images It started with some swipes during an interview on CBS's 'Sunday Morning Show.' Then, Musk ramped up his attacks on the marquee GOP megabill, ripping it as 'pork-filled' and a 'disgusting abomination.' Finally, last Thursday, Musk went nuclear on Trump. The world's richest man argued that without his help, 'Trump would have lost the election, Dems would control the House and the Republicans would be 51-49 in the Senate.' At one point, Musk appeared to back impeachment against Trump and then dropped a 'big bomb,' claiming that the president was in the Epstein files, in a since-deleted post. During the epic public feud, Trump threatened to sever lucrative federal contracts with Musk's companies and the tech baron suggested he'd decommission the Dragon spacecraft, the government's main method of getting into orbit, before reversing course. 4 Elon Musk and President Trump had forged a public alliance to trim government waste and bloat. AP Musk's time as a special government employee wrapped up late last month, and Trump gave him a chummy send-off in the Oval Office. Musk had seemingly also grown incensed after the president withdrew his nomination of Jared Isaacman to helm NASA. 'Elon wants to stick to the principles of not giving in to the Democrats [and] their stupid ideas,' Errol added. 'It's normal, it's just a small thing, [it] will be over tomorrow.' Errol was in Moscow to address the Future Forum 2050, an event to promote Russia's development championed by diehard nationalist Alexander Dugin, who is known as 'Vladimir Putin's philosopher.' Trump has publicly downplayed the breakup with Musk, but warned the billionaire that there will be 'consequences' if he starts dipping into his deep pockets to help Democrats in the 2026 midterm elections. Elon has expressed openness to working to patch things up with the president and Vice President JD Vance had been optimistic they could bring the tech baron back into the fold. 'No, I don't have any plans,' Trump replied when asked by reporters if he had plans to reconcile with Musk, adding that he's 'not really interested' in such efforts. 'I'm not thinking about Elon. You know, I just wish him well.' 4 Elon Musk went berserk on President Trump last week as tensions boiled over. The president suggested that Musk had 'lost his mind' and gone 'crazy.' Privately, Trump bashed Musk as a 'big-time drug addict,' according to the Washington Post. Musk denies being addicted to drugs. Errol, who has a frosty relationship with his son, has long been a backer of Trump. The South African engineer had briefly been a politician, serving on the Pretoria City Council as an Independent and then later a member of the Progressive Federal Party, which opposed apartheid.
Miami Herald
36 minutes ago
- Miami Herald
Something Bold Is Coming From Alfa Romeo: New Stelvio Coming?
Alfa Romeo, like Maserati, isn't in a good place right now. The Stellantis-led marque is in dire need of a turnaround plan with the world's fifth-largest automaker confirming that a major strategy review is in the pipeline for the Italian marques, spearheaded by a new CEO. Wasting no time putting that plan into action, Alfa Romeo has announced a big reveal is set to take place on June 10, 2025, at 4:30 PM CEST (10:30 AM EDT) with the following post shared on it social media accounts: "A new chapter is about to begin. Bold, unexpected, unmistakably Alfa Romeo." So, what is the premium Italian brand cooking? It's no secret that Alfa Romeo is working on the next-generation Stelvio, its best-selling model. Despite being hit by an issue concerning the switch to a hybrid powertrain, the timing's just right. The eight-year-old Stelvio is aging, and the automaker needs to entice fans with a new model. The next-gen Stelvio will use Stellantis' STLA Large platform, which underpins the unpopular Dodge Charger Daytona EV – an architecture flexible enough to cater to both pure EV and hybrid setups. The switch from the previous all-electric powertrain plan to hybrid isn't as easy as flicking a switch, though. That said, we don't expect any powertrain details if this is indeed the new Stelvio, only a look at its new design, which was recently shared via the following patent images. But if it's not a new model, then what else could the teaser be referring to? As you can see in the single teaser provided, the imagery shows the Alfa Romeo badge with a glowing red equilateral triangle. Alfanatics will recognize the triangle from Autodelta, Alfa Romeo's historic racing division. Could Alfa Romeo be about to announce a return to motorsport? Or could it be ready to launch a performance model that harkens to classic Alfas that Autodelta worked on. Whatever Alfa Romeo's planning, we only have a couple of days to find out. So stay tuned. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Yahoo
an hour ago
- Yahoo
Americans Call Distracted Driving Dangerous, But Few Admit to Doing It
According to a new Verra Mobility study released for Distracted Driving Awareness Month, 85% of Americans believe distracted driving is just as dangerous as drunk driving. That stat alone should give anyone pause. But here's the kicker: while most drivers say they see reckless behavior on the road all the time, far fewer are willing to admit they've done it themselves. So what did the numbers really show, and what should they mean for everyday drivers like us? Verra Mobility surveyed 2,000 frequent drivers across the U.S. The vast majority say they're noticing bad behavior regularly: 89% say they see speeding at least a few times per week 67% report seeing someone run a red light at least once a month 65% have spotted drivers using their phones while behind the wheel 60% have witnessed someone speeding in a school zone And overall, 63% of respondents believe the average driver has gotten worse in recent years. These observations line up with national data. According to the National Highway Traffic Safety Administration, distracted driving led to more than 3,000 deaths in 2024. That's not just a statistic—it's thousands of families impacted by something as preventable as checking a text message. Here's where things get interesting. When asked about their own driving, people painted a much rosier picture. 65% say they've never driven distracted in the past year 74% claim they haven't used their phone behind the wheel 85% say they've never sped in a school zone It's a bit of a reality check. We may see ourselves as safe and alert, but the numbers suggest we're often not as careful as we think. But here's the disconnect: AAA has found that 87% of U.S. drivers engage in unsafe behaviors behind the wheel. And according to the National Highway Traffic Safety Administration, distracted driving was responsible for more than 3,000 deaths and over 400,000 injuries in 2022 alone. So, while we're pretty quick to notice risky behavior in others (like speeding or phone use), we're not always as honest about our own habits. Despite the disconnect between what people see and what they report doing, one thing is clear: most Americans want safer streets, especially when kids are involved. 59% support automated enforcement to curb dangerous driving 77% support it for school zones A whopping 96% support it for school buses These tech-enabled tools, like speed cameras and red-light enforcement, aren't just about catching bad behavior — they're designed to reduce it. And they're shown to work, especially in school zones and high-risk areas. Jon Baldwin, EVP of Government Solutions at Verra Mobility, summed it up this way: "I believe that the average American is a good driver and cares about safety... being self-aware is key to making our roads safer so that everyone takes responsibility for their own driving behavior." If you're reading this and thinking, 'Yeah, I've seen bad drivers,' maybe it's also a good moment to ask: How often am I fully focused when I'm behind the wheel? The next time your phone buzzes, or a shortcut tempts you to speed through a yellow light, take a beat. Our streets — and the lives on them — deserve your full attention.
