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Badis Boudjakdji has been appointed Real Estate Director for Iberia at Bob W.

Hospitality Net13-05-2025

Bob W, the tech-powered hospitality operator redefining hotels and short-term rentals, is strengthening its presence in Spain, Italy and Portugal with the appointments of Badis Boudjakdji as Real Estate Director for Iberia.
Boudjakdji will continue to drive Bob W's Iberian expansion, particularly in Spain, where the company already operates two properties in Madrid, and in Italy, where it manages three assets in the city centre locations of Milan and Florence. He will collaborate closely with landlords, asset managers, and developers to convert underutilised commercial spaces into distinctive Bob W serviced apartments.
Boudjakdji joins from coliving specialist Urban Campus, a leading pan-European co-living operator, where he spearheaded business development across Iberia. His background includes M&A and structured finance roles at PwC, BNP Paribas, and Covivio.
Bob W now consists of a portfolio in excess of 5,000 apartments, completed or in progress and a presence in 16 countries. Recent capital increase allows to have a fully funded business plan.
Bob W's tech-powered hospitality model combines the consistency and aesthetics of a lifestyle hotel with the flexibility and convenience of a short-term rental. Apartments include full kitchens, smart room controls and access to the digital guest experience via the Bob W app.
As one of Europe's best-rated operators, Bob W boasts an NPS of 76 and an average guest rating of 4.7 out of 5. The company is backed by top-tier investors and continues to seek office, hotel, and mixed-use buildings to convert across major European cities.
View Badis Boudjakdji's LinkedIn Profile
Badis Boudjakdji is a graduate of EMLYON Business School in Écully - France

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