Conor McKeon: After four decades of distinguished service, Dessie Farrell owes Dublin nothing
It was sticky and humid in Dublin city on Saturday as the stragglers from Pride and the now uncountable number of concerts the city's venues hosts in summertime knocked merrily about.
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an hour ago
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According to Gravity Research, 61% of decision-makers directly referenced the influence of the Trump administration as a key factor behind their reduced engagement. On June 27, media analytics firm Onclusive released its 'Pride Month 2025 Pulse' report, which tracked how brands showed up during the season. Based on 7.8 million mentions on social media and 104,000 in traditional media between May 1 and June 20, the report showed a clear drop in visibility: fewer public campaigns, the removal of Pride-focused website pages, reduced sponsorship of parades, and a near-total silence on official social channels. Instead of exiting entirely, some brands chose to adjust their approach. Rather than centering their messaging solely on the LGBTQIA+ community, many shifted to broader themes of inclusion, aiming to appeal to a wider range of identities and audiences. Luxury: the usual absence from Pride Month Some luxury players, including LVMH, opted for internal-only recognition of Pride Month. 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This year, several labels released dedicated collections, with some linking product launches to charitable donations. Converse stood out as one of the most visible participants, unveiling ultra-high sneakers decorated with bold rainbow flames. Diesel skipped rainbow-colored jeans in favor of garments featuring images of same-sex couples and scenes from gay nightclubs. The brand collaborated with the Tom of Finland Foundation, which preserves the artist's homoerotic artwork. Betsey Johnson 's namesake brand unveiled an extensive Pride collection filled with accessories and heels, booties, and boots decorated with rhinestones, butterflies, flowers, and bold colors. One dollar from each sale will be donated to the Elton John AIDS Foundation, which is already a partner of Versace. Other brands contributed through symbolic and artistic expressions. Saucony released three sneaker styles inspired by artist Keith Haring. Nike reimagined its classic silhouettes with the help of women athletes from the WNBA. Subtle details replace bold Pride branding Some brands opted for a more understated approach this year, moving away from traditional rainbow designs in favor of muted tones like beige. Influencer Connor Clary called out the trend in his content, reviewing Pride pieces from Abercrombie & Fitch, J.C. Penney, and Target. Many of these items could easily be mistaken for non-Pride merchandise, with only small rainbow accents—like stitched logos or trim—hinting at their intended message. Puma, Vans, and Levi's took similar routes. In Levi's case, a rainbow logo on the back of a denim jacket was the only clear Pride reference. The brand, however, maintained its tradition of donating $100,000 to Outright International. Primark 's Pride offering was similarly low-key, featuring around 30 products. Only select pieces—such as tote bags, umbrellas, and one screen-printed T-shirt—directly referenced Pride. The rest of the line included short skirts, crocheted pieces, slim tops, and boots, designed in a way that could blend into everyday collections. Reiss, for its part, relied on cream tones and varying shades of blue, emphasizing oversized fits more than overt Pride symbols. This shift toward subtlety across multiple ready-to-wear brands may reflect a reframed commitment—one shaped by a sociopolitical climate that's less receptive to overt minority support. 'Pride Month 2025 seems to mark the end of an era of essentially symbolic marketing, in favor of a more discreet, but potentially more sincere and lasting commitment,' said Onclusive optimistically.
