Laurence Tosi's WestCap Backs Digital Infrastructure Startup
A private markets veteran is betting there's money to be made by bringing better technology to his industry.
Laurence Tosi's WestCap Group is committing $20 million in initial funding to iAltA Holdings, a private-markets infrastructure company that his growth equity firm has incubated since 2018.
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Digital Trends
27 minutes ago
- Digital Trends
How to watch Apple's WWDC keynote on Monday, and 3 reasons to do so
Apple's WWDC (Worldwide Developer's Conference) is almost upon us again. In case you didn't already know, WWDC is an annual event used by the tech giant to showcase new software and technologies across its product ecosystem, while also providing developers with sessions and tools to help them build apps for Apple's devices. How to watch This year, Apple's highly anticipated WWDC keynote will begin at 10 a.m. PT (1 p.m. ET) on Monday, June 9. There are several ways to watch the keynote in real time, including via the Apple TV app, and Apple's official YouTube channel. We've made it easy for you by embedding the YouTube video player at the top of this page. Apple doesn't usually say in advance how long its WWDC keynote will last, but going by past events, it could run for anything between 90 minutes and a couple of hours. But will it be worth watching? We think so, and here's why … New software features If you have an iPhone or any other Apple device like a Mac, iPad, or Apple Watch, you'll get to learn more about all of the exciting new software features coming to your tech in the fall. Also, Apple is expected to unveil a new naming system for its products to bring consistency to its lineup. So instead of iOS 19, the software powering your iPhone is expected to be called iOS 26, linking it (sort of) to the year of release. Likewise, also expect to see iPadOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26. A fresh new look The tech behemoth is strongly rumored to unveil its biggest visual design overhaul since iOS 7 and which Bloomberg has claimed will 'fundamentally change the look of the operating systems and make Apple's various software platforms more consistent.' So get ready to cast your eyes upon a fresh new look for all of the on-screen elements linked to Apple's many products. Apple Intelligence updates The keynote will be another chance for Apple to offer some clarity on its approach to artificial intelligence, as up to now the company has been widely ridiculed for failing to deliver compelling AI features while rivals like Google and Microsoft race ahead. For example, Apple could introduce a new AI-powered battery management tool as well as a health-coaching feature that digs into your fitness data to offer personalized guidance. And hopefully much more besides … A bonus reason! Apple is widely rumored to be introducing a dedicated gaming app that could replace the Game Center. The app will serve as a central hub for launching games, tracking achievements, connecting with friends, and discovering new titles across iPhone, iPad, Mac, and Apple TV. The app is also expected to provide editorial content and may integrate with social features like iMessage and FaceTime for better communication between players. After Monday's big reveal, be sure to check back to Digital Trends for the latest analysis on Apple's updates.
CNN
38 minutes ago
- CNN
Tanks arrive in DC ahead of US Army parade
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Gaza Humanitarian Foundation, which runs the aid center, said there had been no gunfire at the site and Israel Defense Forces denied firing on civilians at or close to the site, calling such accusations 'false reports.' 00:55 - Source: CNN Palestinian UN envoy breaks down talking about Gaza's children The Palestinian ambassador to the UN made an emotional address, saying more than 1,300 children have been killed in Gaza since Israel ended the ceasefire in March. 01:19 - Source: CNN Political candidate wears body armor daily CNN's David Culver met César Gutiérrez Priego as he was readying to campaign for office in Mexico City. Gutiérrez Priego, who is running for a seat on the Supreme Court in Mexico, shows Culver the safety precautions he takes with political violence in Mexico at an all-time high. 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Yahoo
38 minutes ago
- Yahoo
Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Instagram's trial Reels have been available for just on six months now, and IG is keen to get more creators trying out its audience sampling feature, in order to help boost content performance. As you can see in this example sequence, trial Reels are shown to a selection of users who don't follow your profile, which can give you early insight into the likely performance of your Reel. To be clear, trial Reels are not displayed to your followers, either in the main Feed or via the Reels tab. The idea is that this gives you an unbiased assessment of content quality, while also helping you potentially reach a broader audience. Which some have also used as a growth hack of sorts, in that you can get your content in front of a broader audience in the app by only showing your Reels to people who don't follow you. Within that, you can also re-post older posts as trial Reels as well, and some creators have found this to be an effective way to build their audience. Another element to consider. 'Approximately 24 hours after sharing a trial reel, you can view engagement data, such as views, likes, comments and shares. The more trial reels you create, the more insights you'll have to compare against other trial reels and the more understanding you'll have on what might perform best.' You're limited to 20 trial Reels per day, but outside of that, you can test and measure your initial Reels' response, which can then help to inform your content strategy. And for those who are using trial Reels, they have proven effective: 'After trying trial reels, 40% of creators started posting reels more often and of those who did, 80% saw an increase in reels reach from non-followers.' So it can help to guide your thinking on what to post, while you can also easily convert trial Reels into regular posts, which will then be shared with your followers. It could be a valuable tool in your IG strategy, and as Instagram notes, many creators are finding this a valuable tool for audience sampling. And IG clearly wants more creators to try it out. If you are thinking about adopting trial Reels, you need to have a professional account (though IG also says that some creators without a professional account may have access to trial reels as part of ongoing testing). You can activate a trial Reel in the publish element of the Reels upload process. Sign in to access your portfolio
