Dubizzle Group acquires local online automotive marketplace Hatla2ee
Cairo – February 18, 2025: Dubizzle Group, the UAE-based tech powerhouse behind platforms such as Dubizzle, Bayut, and Drive Arabia, announced its acquisition of Hatla2ee, one of the country's top online car marketplaces.
As part of the deal, Hatla2ee's platform will be integrated with Dubizzle's current operations in Egypt, which include Dubizzle and Bayut.
However, the financial terms of the deal and the leadership lineup post-acquisition have not been disclosed, and the transaction remains subject to regulatory approvals.
This is set to strengthen Dubizzle Group's foothold in Egypt's rapidly expanding automotive market and digital classifieds industry, aligning with the group's broader regional growth objectives.
As Dubizzle Group integrates its state-of-the-art technology into Hatla2ee's already established and trusted platform, this acquisition is set to enhance the car-buying and selling experience in Egypt.
Launched in 2016, Hatla2ee has become one of the go-to platforms for Egyptians looking to buy and sell both new and used cars. The platform has grown significantly, boasting over 2 million monthly visitors across its website and mobile app.
Imran Ali Khan, CEO of Dubizzle Group, also commented on the strategic move: 'With 114 million people and a quickly evolving automotive market, Egypt is a key focus for Dubizzle Group's future growth. Egypt's automotive industry is at an exciting stage, and this acquisition reinforces our commitment to transforming the way Egyptians buy and sell cars. We look forward to working closely with the Hatla2ee team to bring innovation and growth to the sector.'
Samy Swellam, CEO of Hatla2ee, also shared his enthusiasm for the acquisition, saying, 'Hatla2ee has built a strong community of car buyers and sellers over the years. Joining forces with Dubizzle Group opens up new opportunities to enhance our platform, leverage advanced technology, and create an even better experience for users in Egypt.'
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