The sell-out $40 item from Kmart that's a must-have 'IT' piece for winter: 'Obsessed'

Daily Mail​

2 days ago

Shoppers are rushing to Kmart Australia to pick up a $40 must-have winter jacket, after it was a fan favourite over the last couple of seasons.
The retailer has quietly brought back its hugely popular Active Women's Mid-Length Puffer Jacket - just in time for the freezing weather.
The sell-out quilted puffer jacket, available in sage, pink and beige, features a drop shoulder design, high neck with detachable hoodie, elastic sleeves and zipper detail.
Customers have given the jacket the tick of approval, while those who purchased a similar style in previous seasons have raved about the wardrobe staple.
'Kmart puffer jackets are so good. I've got the hot pink one and the bright green one both from previous years,' one shared.
'I'm in love,' another said.
'OMG I'm obsessed,' one added.
And it seems the puffer jackets are once again popular among shoppers - with many revealing they were struggling to find them anywhere in store.
'All sold out,' one revealed.
'I haven't been able to find the green one at any of my local store ever,' another said.
'Can't find them in store,' one confirmed.
Earlier this month the retailer's new faux suede oversized bomber jacket in the colour 'melt brown', priced at just $49, was being eyed by fashionistas.
The cool, luxurious-looking chocolate brown statement piece has been flying off the shelves for all the right reasons - as suede is currently having a major moment in the fashion world.
The jacket can be paired with a fancy dress for a night out or for a chic casual look, try a pair of blue jeans, a white T-shirt and white sneakers.
'The bomber jacket of the season has landed! And it's only $49,' Kmart said.
Hundreds of excited shoppers weighed in, with many describing it as a 'hot item'.
'Wait what? Kmart - omg it looks like a designer jacket,' one suggested.
'It's what I was looking for,' another said.
'Love it! Love the colour too,' added another.
'OMG I need it,' one revealed.
The bomber jacket comes in the 'IT' shade of chocolate brown, which is bang on trend for 2025.
In addition, the suede-style material is also a trending look this winter.
Similar chocolate brown suede bomber jackets, featuring oversized pocket details, can be found at other popular online fashion retailers - selling for upwards of $387.
Accordingly, Aussie fashionistas have wasted no time in heading to the shops to pick up the stylish bargain buy.
'I ran, didn't walk and bought it already,' one revealed.
'Omg just tried this jacket on this morning and it is fabulous,' another shared.
However, some disappointed shoppers revealed they were struggling to find the fashion forward piece in stores after it was 'sold out' in their area.
'When are these jackets coming back in stock?' one asked.
A Kmart Australia employee responded to some of these messages, assuring customers they were 'working hard' to get the jacket back on shelves – and were hopeful that stock would be plentiful within the next few weeks.
However, not all feedback on the coveted jacket was positive.
One Kmart shopper who'd managed to get hold of the fashion item in store complained that there were 'not a fan of the material at all'.
'It feels like thick heavy cupboard,' they commented.
Another questioned the price point of the jacket, saying: 'A bit expensive Kmart'.
Meanwhile, some loyal Kmart fans suggested the jacket did not meet their expectations because they didn't like how 'stiff' the faux suede felt on their body.
However, others were thrilled with the style and fit.
The jacket is made from a blend of Polyurethane (PU), polyester, cotton and other fibres as well as pongee and suedette fabric.
It features a spread collar, long balloon sleeves with a buttoned cuffs, a zip up front and front patch pockets with flap.
Like most bomber jackets, the fit of the jacket is designed to be 'oversized'.