How many people are expected to visit San Francisco in 2025?
(KRON) — The San Francisco Travel Association released on Thursday an updated 2025 tourism forecast for the City by the Bay.
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According to San Francisco Travel, 23.33 million visitors are expected to descend upon San Francisco this year — a slight year-to-year uptick compared to the 23.06 million who trekked to SF in 2024.
San Francisco Travel acts as the official marketing organization for the City and County of San Francisco. The company said meetings and business travel are projected to see a spike this year whereas not so much for leisure travel 'due to the strength of the U.S. dollar and geopolitical issues.'
SF Travel said major events like NBA All-Star Game weekend in February, Game Developers Conference in March, Recreational Software Advisory Council in May (RSAC) and Dreamforce in October will headline the Moscone Center's convention space calendar in 2025.
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'Tourism plays a critical role in San Francisco's comeback story, and as mayor, my job is to create the conditions for people to want to come back to our city,' said Mayor Daniel Lurie in a news statement. 'By delivering safe and clean streets, streamlining permitting processes to open new businesses, and holding ourselves accountable, our administration will restore San Francisco as the greatest city in the world.'
Tourism generated $604.6 million in tax revenue and supported almost 62,000 jobs in San Francisco, according to the marketing organization.
SF Travel highlighted that San Francisco International Airport (SFO) served more than 52 million passengers in 2024, thanks in part to SFO adding several new routes and airline carriers.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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