Nike unveils new National Federation women's football kits at London event
Nike has begun celebrating the launch of its 2025 Women's Federation Kits for football with an unveiling event in London featuring eight top female players including Lioness Lucy Bronze (pictured) and Norway's Ada Hegerberg.
Ahead of this summer's football season, headlined of course by the 16-nation UEFA Women's Euro 2025 in Switzerland, Nike unveiled the women's primary and secondary kits for England, France, Netherlands, Norway and, additionally, Nigeria.
The kits, 'which bring forward the brand's pinnacle standard of performance apparel in striking uniform designs that speak to the tradition, diversity and championship aspirations of each country and its athletes' are made with Nike's material innovation, Dri-Fit Adv, which moves sweat away from the skin for quicker evaporation.
Drawing on 'the dynamic movement of the women's game' the US sportswear giant's designers have 'leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to provide precise reinforcement, mobility, breathability and venting'.
In creating the kits 'pixel by pixel', the designers used 'overlapping maps with rich data specific to women athletes to guide the placement of mesh and ribbed textures throughout the uniforms — delivering specific performance attributes, such as enhanced stretch or compression'. This approach led to a new side panel 'enabling increased stretch, breathability and movement throughout the athlete's core'.
Each kit's federation crest is also made with Lite Flex technology that's intended to 'increase breathability while maintaining a lightweight design'.
Meanwhile, the brand's Swooshes and trim on the uniforms are made of 'Nike Grind', a collection of pre-consumer manufacturing scraps, recycled post-consumer shoes and unsellable footwear.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
2 days ago
- Fashion Network
Converse – not Nike – takes center stage at NBA finals with Thunder star
Meanwhile, Nike, which owns the Jordan brand, is in an unfamiliar position. The next biggest name in the series is Indiana's Tyrese Haliburton, who has a shoe with Puma SE. However, Nike isn't being completely shut out of the finals. The world's largest sports gear maker acquired Converse in 2003 to bolster its lifestyle business. Since then, Converse has had spurts of success, but growth stalled and revenue has been declining, including an 18% drop in the most recent reported period. It makes up about 4% of Nike's total sales. Nike Chief Executive Officer Elliott Hill, who came out of retirement last year to try to reverse a lengthy sales slump, recognizes the shoe's importance. In February, Hill flew to San Francisco to be alongside SGA to debut the Shai 001 — his new $130 basketball shoes in buttery yellow. 'Footwear is all about endorsers and personalities, to be able to identify product lines, and customers know their products by their names rather than just calling them sneakers,' said Simeon Siegel, an analyst at BMO Capital Markets. 'Converse knows this better than anyone. Go back to what made Converse: the Chuck Taylor.' A representative for Converse didn't respond to a request for comment for this story. Long before Michael Jordan played his first NBA game, Converse's Chuck Taylor sneaker was the most dominant shoe on the court. Nearly all pro basketball players throughout the 1960s wore Converse sneakers — usually Chucks, originally developed for the basketball player-turned-shoe salesman in the 1920s. Magic Johnson and Larry Bird, the top stars of the 80s, wore Converse as they battled for championships. In the NBA, rivals such as Adidas AG and Puma seized market share, then Nike came along with its first Jordans in 1985 and never looked back. The majority of NBA players wear Nikes or Jordans, and it has signature shoes with most of the sport's biggest names: LeBron James, Kevin Durant and Giannis Antetokounmpo. Converse was forgotten. SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles Clippers on the same day. After averaging about 11 points per game in his rookie year, the Clippers traded him to the Thunder. The breakout came after SGA arrived in Oklahoma, and Converse finally signed him to a footwear and apparel endorsement deal in 2020 after his second season as a pro. He said at the time that Converse 'not having so many guys and the ability to express myself on and off the court in so many different ways appeals to me so much.' Three All-Star selections and one Most Valuable Player award later, SGA has emerged as one of the league's elite talents. But Converse's timing could've been better. Though SGA began wearing his sneakers midway through the season, they won't be available for shoppers to purchase until this fall. Yet as Converse leans into basketball, Hill and Converse Chief Executive Officer Jared Carver have yet to outline a strategic plan to turn around the brand. It's rarely mentioned on Nike's quarterly calls with investors and analysts. 'Converse as a standalone business is very large,' said Siegel. 'As a piece of Nike, it's felt like an afterthought.'
Fashion Network
2 days ago
- Fashion Network
Converse – not Nike – takes center stage at NBA finals with Thunder star
Meanwhile, Nike, which owns the Jordan brand, is in an unfamiliar position. The next biggest name in the series is Indiana's Tyrese Haliburton, who has a shoe with Puma SE. However, Nike isn't being completely shut out of the finals. The world's largest sports gear maker acquired Converse in 2003 to bolster its lifestyle business. Since then, Converse has had spurts of success, but growth stalled and revenue has been declining, including an 18% drop in the most recent reported period. It makes up about 4% of Nike's total sales. Nike Chief Executive Officer Elliott Hill, who came out of retirement last year to try to reverse a lengthy sales slump, recognizes the shoe's importance. In February, Hill flew to San Francisco to be alongside SGA to debut the Shai 001 — his new $130 basketball shoes in buttery yellow. 'Footwear is all about endorsers and personalities, to be able to identify product lines, and customers know their products by their names rather than just calling them sneakers,' said Simeon Siegel, an analyst at BMO Capital Markets. 'Converse knows this better than anyone. Go back to what made Converse: the Chuck Taylor.' A representative for Converse didn't respond to a request for comment for this story. Long before Michael Jordan played his first NBA game, Converse's Chuck Taylor sneaker was the most dominant shoe on the court. Nearly all pro basketball players throughout the 1960s wore Converse sneakers — usually Chucks, originally developed for the basketball player-turned-shoe salesman in the 1920s. Magic Johnson and Larry Bird, the top stars of the 80s, wore Converse as they battled for championships. In the NBA, rivals such as Adidas AG and Puma seized market share, then Nike came along with its first Jordans in 1985 and never looked back. The majority of NBA players wear Nikes or Jordans, and it has signature shoes with most of the sport's biggest names: LeBron James, Kevin Durant and Giannis Antetokounmpo. Converse was forgotten. SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles Clippers on the same day. After averaging about 11 points per game in his rookie year, the Clippers traded him to the Thunder. The breakout came after SGA arrived in Oklahoma, and Converse finally signed him to a footwear and apparel endorsement deal in 2020 after his second season as a pro. He said at the time that Converse 'not having so many guys and the ability to express myself on and off the court in so many different ways appeals to me so much.' Three All-Star selections and one Most Valuable Player award later, SGA has emerged as one of the league's elite talents. But Converse's timing could've been better. Though SGA began wearing his sneakers midway through the season, they won't be available for shoppers to purchase until this fall. Yet as Converse leans into basketball, Hill and Converse Chief Executive Officer Jared Carver have yet to outline a strategic plan to turn around the brand. It's rarely mentioned on Nike's quarterly calls with investors and analysts. 'Converse as a standalone business is very large,' said Siegel. 'As a piece of Nike, it's felt like an afterthought.'
Fashion Network
29-05-2025
- Fashion Network
Nike confirms the retirement of design and innovation leader John Hoke
John Hoke, a longtime top design executive at Nike Inc., is retiring after over three decades of shaping new products at the world's largest sportswear company. Hoke is stepping down as Nike's chief innovation officer, according to an internal memo seen by Bloomberg News. In that role, he had been charged with speeding up the pace of product development. According to the memo, he'll stay on board through October to finish some projects, and Nike plans to name a successor for the position soon. A representative for Nike confirmed Hoke's departure. Hoke didn't immediately respond to a request for comment. The top ranks of Nike's management have shuffled significantly in recent months under chief executive officer Elliott Hill, who came out of retirement last year to try to turn around a sales slump. This month, Footwear executive Phil McCartney was named Nike's new executive vice president and chief innovation, design and product officer. Hoke, an architect, started at Nike in 1992, working on stores and fixtures before becoming involved in footwear. He went on to become Nike's chief design officer for 15 years, overseeing more than 1,000 employees globally, before being put in charge of innovation in 2023. Nike's executive chairman and former CEO Mark Parker worked closely with Hoke over the years to develop new prototypes and products. Hill told employees in the memo that Hoke had a meaningful effect on Nike's growth throughout his tenure, and that his design influence will be seen at Nike for years to come. He credited Hoke with designing the first Niketown New York and the Serena Williams Building at company headquarters in Beaverton, Oregon. In an interview with Bloomberg News last year, Hoke said that his teams had a 'very aggressive agenda' developing a suite of underfoot cushioning technology, including new ways to use Nike's proprietary Air system.
