'This could be a lot worse' - fans on stadium name
BBC Sport had a strong response from readers to Everton's naming rights deal for their new stadium, which will be called Hill Dickinson Stadium.Here is a further selection, with more lower down this page:Jim: Awful. These naming deals are nonsensical.Phil: A huge embarrassment to the fans. Do Everton get anything right?Greg: The name sets us up for an awful lot of stick, as if we have not already had enough. But we're going to have to get used to it, whether we like it or not.Jon: Just like Twickenham will always be Twickenham rather than the 'Allianz'. This will always be Bramely-Moore to fans. I get the revenue stream importance, but it sounds more like a bookies.Daniel: For all the ceremony and tears over leaving Goodison the naming of the new stadium shows that sentiment is dead. As Evertonians let's not kid ourselves the new stadium is all about income generation, profit and money. The new match day experience is now all about rinsing us fans of money before during and after the match. What's in a name? Hundreds of millions apparently.Mark: I hate naming rights deals as much as the next person, but considering some of the monstrous names inflicted on stadiums, this could be a lot worse. It's not an airline, a fast-food chain, or a company owned by an oligarch and the context has some class to it. It'll either grow on us or people will just use 'Bramley-Moore Dock'. But while understandable, anyone who held out hope it might be named after Dixie Dean or Brian Labone or Per Kroldrup was clutching at straws.
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