Aldi launches Father's Day emergency gift box service

South Wales Guardian

a day ago

The supermarket chain has created an 'SOS Service' to help shoppers who have forgotten or don't have time to buy a gift for the big day.
They are offering a limited number of exclusive 'Aldi SOS' gift boxes, designed to 'knock the socks off' any father or fatherly figure.
These gift boxes will include a card to personalise, a bar of Aldi's Moser Roth Chocolate, and a pair of Aldi-themed socks.
To be in with a chance of receiving a gift box, shoppers simply need to email their name and email address to [e-mail].
Boxes will be sent out on a first-come, first-served basis, so shoppers are encouraged to act quickly.
People will have until Thursday, June 12, to apply for a box, and winners will be contacted on or before Thursday to provide their delivery address.
Full terms and conditions for this can be found on the Aldi website here.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'We know how much occasions like Father's Day mean to our shoppers, and we're committed to offering quality gifts at affordable prices.
'Our SOS Service means our customers can celebrate their loved ones even if they're shopping last minute, helping to make Father's Day special for everyone.'
A post shared by Aisle of Aldi Specialbuys (@aldispecialbuysuk)
The date for Father's Day in the UK and the USA is always the same, taking place on the third Sunday in June.
For 2025, this means it will fall on Sunday, June 15 and in 2026 it will be on Sunday, June 21.
This is different to Mother's Day, which has two separate dates in the UK and the USA.
Mother's Day in the UK is marked on the fourth Sunday of Lent, while Mother's Day in the United States is not associated with any religious background.
Instead, it came into being in 1914, after a campaign was launched by Anna Jarvis, an American woman whose mother died in May.
The Economic Times reports that President Woodrow Wilson established that it would take place on the second Sunday of May.
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While Father's Day is celebrated around the world, there isn't a set date that every country follows.
Countries such as the UK, USA, Canada, France, Mexico, India and South Africa celebrate it on the third Sunday in June.
Meanwhile, Brazil celebrates it on the second Sunday in August, and Australia and New Zealand do so on the first Sunday of September.