&w=3840&q=100)
Deloitte launches agentic AI centre with hubs in India, Singapore, Malaysia
Deloitte on Wednesday announced the launch of a new Asia Pacific Agentic Artificial Intelligence (AI) Centre of Excellence (CoE) with hubs in India, Singapore, and Malaysia. The initiative brings together over 6,000 professionals across the region and supports AI projects worth more than $1 billion, the company said.
These centres will focus on agentic AI—a form of artificial intelligence that operates autonomously, requiring minimal human supervision. This emerging technology is capable of making decisions and continuously learning to optimise outcomes.
At the heart of the new CoE is Zora AI, Deloitte's proprietary platform that can manage complex tasks across functions such as finance, procurement, sales, and marketing, thereby freeing up human teams to focus on strategy and innovation.
'We are already witnessing a shift from AI being used for incremental enhancements to AI serving as a catalyst for fundamental transformation,' said Sathish Gopalaiah, President of Technology & Transformation at Deloitte South Asia.
The CoE aims to help businesses redesign workflows, implement autonomous processes, and build adaptive operating models. It will also strengthen Deloitte's AI delivery capabilities across Asia, Europe, and North America, and support collaborations with key tech players like NVIDIA.
India's potential in agentic AI
Speaking on India's role in this initiative, Saurabh Kumar, Partner at Deloitte India, highlighted the country's digital infrastructure and engineering talent as key enablers of global leadership in agentic AI.
'Using the Asia Pacific Agentic AI CoE, we will co-create sector-specific autonomous agents that embed India's domain expertise,' Kumar said.
According to Deloitte's State of GenAI (Fourth Wave) report published in April, over 80% of Indian businesses are actively exploring the development of autonomous agents, making India a frontrunner in agentic AI adoption.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Standard
10 hours ago
- Business Standard
Geetika Mahandru Discusses How AI Is Redefining Modern Marketing
PNN New Delhi [India], June 12: Geetika Mahandru, Co-founder of IndoBevs, shares her insights on how AI is transforming marketing and what it means for the future of the business. Artificial intelligence has redefined the way the world works and transformed industries from healthcare to manufacturing, revolutionising how businesses operate on a daily basis. Marketing is yet another sector that has seen a profound shift as AI has become more efficient and personalised by evolving a data-driven approach to customer engagement. AI in marketing refers to the use of tech such as data models, algorithms and machine learning to analyse vast amounts of customer and market data, generate insights and automate or enhance marketing activities and strategies. By leveraging AI, marketers can optimise their spending, customise content and personalise the customer experience at a level that would not be as easy manually. AI in marketing works by collecting and analysing data from multiple sources like social media, website interactions and purchase histories to build detailed customer profiles and predict behaviours. This information is used by tools like chatbots, recommendation engines, and automated ad platforms to provide real-time personalised experiences, relevant offers, and targeted advertising to specific consumers. Additionally, AI automates repetitive jobs in customer service, social media management, and content production, freeing up marketers to concentrate on strategy and innovation. Geetika Mahandru believes that AI for marketers is like having an assistant that never sleeps, automating simple tasks while you are dreaming and churning out content so personalised that it feels like it reads your mind! With AI, your campaigns keep working round the clock, ensuring that your brand is making its presence felt even when you are off the clock. According to Deloitte's fourth wave of the state GenAI report, 70% of firms indicated strong support for the use of GenAI for automation. The survey further found that 71% of firms were actively pursuing more than 10 GenAI experiments, pointing towards the fact that there has been an increase in the pace of innovation, democratisation of AI and more investment in AI-driven tech. Talking about AI integration, Geetika Mahandru feels it is difficult for businesses to thrive without integrating AI, and the sooner businesses evolve and pivot, the better it will be for them. However, one fact that we must not forget is that our targets are humans, not machines. No matter how much AI develops, humans will gravitate towards brands that use experiential marketing. Businesses must find a balance in using AI with experiential marketing, which focuses on creating memorable, real-world brand interactions. Surely, AI can enhance these interactions. Another problem that marketers may face while using AI in their functions is data breach and privacy. AI systems require large volumes of customer data to function effectively; there are rising concerns about how this information is collected, stored, and used. Additionally, AI-generated content can sometimes be inaccurate, biased or misaligned with a brand's values, potentially harming the brand if not monitored carefully. AI in marketing is only as fair as the data it is fed. If it is trained on yesterday's biases, don't be surprised when it plays favourites today, opines Mahandru. Any smart campaign can end up excluding the very people it is meant to reach if AI is not used wisely. AI has undoubtedly revolutionised marketing by bringing unprecedented speed, precision and personalisation to campaigns, but it's the human touch that transforms brands from being just another name into a memorable part of people's everyday lives. So, it is imperative that brands integrate AI carefully so that they can remain relevant but unforgettable in an increasingly digital world.
&w=3840&q=100)
Business Standard
11 hours ago
- Business Standard
EY, Deloitte step up tech, business consulting hiring: Amrop study
A study into two of the leadership and hiring trends at the largest Big Four advisory firms has shown technology, business consulting and tax among the top growth practices for EY India and Deloitte India. 'There is a huge consistency in this report in terms of focus areas for the Big Four firms. It is also indicative of where the good opportunity lies for those who want to move to Big Four firms,' said Prashant Yadav, Partner, Digital & Technology, Amrop India. The study, conducted by Amrop, a leadership search and executive advisory services company, said: 'The Big 4 consulting firms have been growing Advisory practices – business consulting, technology consulting, deals and risk – at over 2x of historical growth rates. Tax practices have also grown significantly.' The Amrop report shows that hiring and promotions for technology consulting saw the highest growth of 40 per cent at Deloitte, while business consulting was the highest growing vertical with 24 per cent growth at EY India between February 2023 and January 2025. The study found that Deloitte has invested aggressively in acquiring deals and capabilities and continues to invest more selectively. 'Deloitte has had higher attrition, largely involuntary, since Jan '25. The attrition numbers in 2025 are expected to be much higher than in previous years,' the Amrop report said. It reported annual attrition below 1 per cent for both firms. While gender diversity for new hires was in the lower range for both EY – 3 per cent – and Deloitte – 8 per cent – in terms of promotion it was higher at 20 and 23 per cent respectively, according to the study. At EY, the technology sector across services and products accounted for 29 per cent of overall hiring, with other Big Four firms the second largest source for talent. For Deloitte, almost half of the hiring – 47 per cent – has been from the Big Four, followed by technology sectors – 34 per cent – while rapidly scaling practices. Within technology practice constituents, both firms have seen higher growth in Oracle compared to Microsoft. For Deloitte, Oracle growth has been thrice that of Microsoft. The highest growing area within tech for both Deloitte and EY has been SAP – Systems, Applications & Products in Data Processing. Digital transformation and data & analytics are the other tech constituents seeing high growth in terms of hiring and promotion. In terms of location, Mumbai and Bengaluru have seen the highest growth for Deloitte, while Mumbai and NCR are on top of the location heatmap for EY. Deloitte and EY together have over 2,000 partners and drive over 60 per cent of Big Four revenues, according to the report. The study states that EY is the market leader with the maximum number of partners and revenue of over ₹13,000 crore. Deloitte, Amrop said, was the second-largest firm by number of partners, with revenue of over ₹9,000 crore, and has been investing heavily in people at leadership levels.
Indian Express
16 hours ago
- Indian Express
European game generated 38 bln euros in 2023-24 season, study shows
Europe's soccer market grew by 8% in terms of revenue in the 2023-24 season to 38 billion euros ($43.46 billion) with England's Premier League generating the most, Deloitte said in a study published on Wednesday. In its Annual Review of Football Finance, Deloitte said the top five leagues — Premier League, Bundesliga, LaLiga, Serie A and Ligue 1 — generated 20.4 billion euros in revenue, an increase of 4%. Premier League clubs had the highest revenue of Europe's top leagues at 6.3 billion pounds ($8.50 billion). However, the traditional 'big six' clubs in England's top flight reported lower average revenue growth (3%) than other clubs that were in the Premier League in both the 2023-24 and 2022-23 seasons (11%). The study said the growth was largely driven by expansion of clubs' commercial offerings, which also led to the teams cumulatively generating more than two billion pounds in commercial revenue for the first time. 'A focus on stadia development and diversification of commercial revenues led to growth across the European football market in the 2023-24 season,' Tim Bridge, lead partner in Deloitte's Sports Business Group, said. 'However, clubs and leagues cannot afford to take their eye off the ball as new challenges, including an evolving regulatory landscape and changing fan behaviours, arise. 'The pressure is mounting for more clubs to drive additional revenue at the same time as managing rising costs. 'More so than ever, leaders and owners must recognise the great responsibility they have of managing these businesses, capturing the historic essence of a football club while honouring its unrivalled role as a community asset for generations to come.' Clubs in Europe's 'big five' leagues reported an aggregate operating profit (0.6 billion euros) for a second successive season, while the aggregate wages/revenue ratio fell from 66% to 64%. WSL REVENUE SOARS Clubs in England's Women's Super League (WSL) jointly generated revenue of 65 million pounds in the 2023-24 season, a 34% rise. Each WSL club had a double-digit increase in revenue, while all 12 clubs reported over one million pounds in revenue for the first time, with an average revenue of 5.4 million pounds. 'Through developing more robust fan engagement strategies, strong commercial deals and securing central distributions, WSL clubs unlocked a new phase of growth,' Deloitte Sports Business group's knowledge and insights lead Jennifer Haskel said. 'Plus, as the reporting and attribution of commercial revenue remains inconsistent between clubs, we may be scratching the surface on the value now being generated by the women's game.'
