Infosys and Adobe collaborate to boost AI-driven marketing solutions
By Aman Shukla Published on June 18, 2025, 14:36 IST
Infosys (NSE, BSE, NYSE: INFY) and Adobe have announced a strategic partnership aimed at transforming global marketing operations using artificial intelligence. The collaboration combines Infosys Aster™, an AI-enabled marketing suite, with Adobe's customer experience technologies to improve personalization, streamline workflows, and scale unified brand experiences.
Infosys Aster™ offers services including digital commerce, marketing operations, and performance marketing. Adobe's platform supports real-time customer data analysis and content delivery. Together, they enable marketers to deliver consistent, data-driven experiences across channels and customer segments.
The partnership aims to help businesses personalize campaigns based on behavior and engagement insights. In one example, a telecom provider used Adobe Marketing Cloud and Infosys Aster™ to increase multi-channel engagement by 40%. A jewelry retailer also saw a 27% improvement in campaign performance using dynamic 3D modeling and personalized delivery strategies.
This collaboration encourages CMOs and CIOs to adopt AI-first, customer-centric marketing approaches with built-in responsible AI practices.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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