Lincoln Property Company Announces New Retail Center at Mixed-Use Development in Alpharetta, Georgia
ATLANTA--(BUSINESS WIRE)--Lincoln Property Company ('Lincoln'), a global full-service real estate firm, has announced plans for a new 43,700-square-foot community retail center in the highly sought after suburb of Alpharetta, Georgia. The project will be located at The Gathering – Alpharetta ('The Gathering'), a vibrant mixed-use community situated less than a mile from downtown Alpharetta and Avalon. Site construction has commenced and vertical construction for the retail project is scheduled to begin in the fall of 2025, with full delivery anticipated during Q4 2026.
The retail development, known as The Shoppes at The Gathering, will include seven buildings, ranging from 4,225 to 8,400 square feet, which can accommodate single or multiple retailers. The project is inspired by the casual architectural elegance found in Napa Valley, setting it apart from other mixed-use communities in Alpharetta. The combination of striking design and high visibility along Haynes Bridge Road, paired with an activated outdoor gathering lawn ideal for hosting events and live music, will create a convenient, sought-after destination for North Fulton County residents to enjoy and connect.
"Alpharetta has become Atlanta's most desirable suburban town with a growing population that is poised to benefit from The Shoppes at The Gathering,' said Tony Bartlett, Executive Vice President and Atlanta Market Leader for Lincoln. 'The development's proximity to downtown Alpharetta offers walkability in a traditionally suburban market and will help us curate the development and attract best-in-class local and national retailers and eateries looking to expand their footprint or enter this growing market."
The residential component for The Gathering is well underway by Brock Built and offers single-family homes and townhomes with access to a robust collection of amenities, including a community garden, green spaces, and the Alpha Loop, a multi-use path that provides connectivity to Downtown Alpharetta, Avalon, Northwinds, and the Big Creek Greenway. Lincoln's new retail center will bolster the community's amenities by providing a diverse selection of dining, entertainment, and service options that will seamlessly integrate with the Alpha Loop, creating a dynamic and walkable environment for residents and visitors alike.
Adam Brock of Brock Built added, "The addition of high-quality retail, which will be developed and managed by Lincoln, brings another valuable amenity to our community and, most notably, strengthens the value of The Gathering. Homeowners and prospective buyers want a connected, amenity-rich community, and having walkable retail right outside their front door makes this one of the most desirable places to live in Alpharetta."
Leasing for The Shoppes at The Gathering will be handled by Franklin Street and Centennial.
About Lincoln Property Company
Lincoln Property Company ('Lincoln') is one of the largest private real estate firms in the United States. Offering a fully integrated platform of real estate services and innovative solutions to owners, investors, lenders and occupiers, Lincoln supports the entire real estate lifecycle across asset types, including office, life science, retail, industrial, data center, production studio, healthcare, government, universities, and mixed-use properties, throughout the United States, United Kingdom, and Europe. Lincoln's combined management and leasing portfolio on behalf of institutional clients includes more than 562 million square feet of commercial space. In addition to providing third-party real estate services, Lincoln has completed over 164 million square feet of development since its inception in 1965 and has another $19.5 billion currently under construction or in the pipeline. For more information, visit: www.lpc.com.
About Brock Built
Brock Built is a family-owned and vertically integrated real estate firm with over 40 years of experience in the Southeast. The company manages every stage of the development process—including acquisitions, entitlements, infrastructure, construction, homebuilding, sales, and multifamily projects. Renowned for its commitment to quality craftsmanship and exceptional customer service, Brock Built has developed more than 5,000 lots, built over 3,000 homes, and created more than 100 distinctive communities. With a proven track record of over $1.7 billion in revenue and more than 100 industry awards, Brock Built continues to shape neighborhoods and deliver places people are proud to call home. For more information, visit: www.brockbuilt.com
About Centennial
Centennial is a retail real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations as well as a full-service property management platform serving third-party owners. With over 300 employees nationwide, the company now operates 23 million square feet of mixed-use destinations in 18 states. Since 1997, Centennial has played a pivotal role in shaping the evolution of American retail by creating a superior multi-faceted shopping experience with properties that serve not only as a place of commerce, but as a place of community. For more information, visit CentennialREC.com.
About Franklin Street
Franklin Street is a fully integrated, national commercial real estate services firm headquartered in Tampa, Florida. We combine thoughtful planning with decisive action to deliver winning results to clients nationwide. Franklin Street's seven lines of business include Capital Advisory, Insurance, Investment Sales, Property Management, Project Management and Tenant and Landlord Representation. Founded in 2006, Franklin Street has a network of industry-leading brokers and capital partners across the country to ensure exceptional client service. Learn more about Franklin Street.
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