Joe Hand Promotions Sets New Standard in Live Sports Commercial Distribution with Unprecedented Spring Run
PHILADELPHIA--(BUSINESS WIRE)-- Joe Hand Promotions (JHP), the nation's premier and largest distributor of premium live sports content to commercial establishments, is once again demonstrating its unmatched leadership across sports and entertainment with a historic run of four premium events across three consecutive weekends, spanning April 26 – May 10, 2025.
Kicking off with DAZN Boxing's thrilling event in London last Saturday, where Conor Benn delivered a spectacular victory over Chris Eubank Jr., Joe Hand Promotions is in the midst of an unparalleled stretch, delivering some of this year's major combat sports events over just 15 days — a testament to JHP's operational excellence and deep relationships with the world's leading sports organizations as well as all manner of bars and restaurants from coast to coast.
Looking ahead, JHP will activate establishments across the U.S. for one of boxing's most significant weekends of the year:
Friday, May 2: The Ring Magazine Times Square Event, featuring the three biggest Welterweight / Junior Welterweight bouts of the year: Ryan Garica vs. Rollie Romero, Devin Haney vs. Jose Ramirez and Teofimo Lopez vs. Arnold Barboza, Jr.
Saturday, May 3: Riyadh Season Event, headlined by boxing's top star, Canelo Alvarez, battling Germany's William Scull.
The run culminates with UFC 315 on Saturday, May 10 from the Bell Centre in Montreal, marking another chapter in JHP's long standing partnership with the UFC — a relationship that dates back to UFC 33 in 2001.
No other company in the industry matches JHP's volume, reach, or commitment to customer support, which includes comprehensive marketing, sales, and operational assistance to ensure successful exhibitions for bars, restaurants, and other venues nationwide.
"Our content partners at DAZN, UFC, ESPN+ For Business and others, rely on us to not only distribute world-class events but also to amplify their marketing reach through commercial establishments," said Joe Hand, III, President of Joe Hand Promotions. "We ensure delivery of a great product to our customers, no matter their technological preference, and provide them with the materials and operational support they need to raise awareness at their establishment. This commercial exposure provides an invaluable benefit to the content providers by creating new opportunities to generate at-home viewership and revenue while delivering excitement to fans in public venues."
Fans looking to catch the action out of home can use JHP's proprietary 'bar finder' technology, OnTap Sports, allowing them to locate licensed venues by event and geographic location, making it easier than ever to experience the biggest moments in sports among fellow fans.
With four premium live events across three weekends, Joe Hand Promotions is reaffirming its position as the unrivaled leader in premium sports television distribution to commercial establishments — setting the bar higher than ever.
About Joe Hand Promotions
Joe Hand Promotions brings fan communities from mainstream sports and entertainment into the top corporate and independently owned bars and restaurants, theaters, casinos, and other commercial establishments to provide the best viewing experience outside of the arena. As the commercial content partner for some of the nation's top live-sports media properties, Joe Hand Promotions is the leader in the out-of-home live sports and entertainment media distribution industry. For over 50 years, Joe Hand Promotions has seamlessly connected commercial establishments with live sports, which has successfully driven traffic and increased revenues, time and time again. The Joe Hand Promotions team is more than the distributor, but also the advisor in this fast-growing industry.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
USA Today
an hour ago
- USA Today
New video shows UFC 316 railing collapse that nearly hit Merab Dvalishvili on walkout
New video shows UFC 316 railing collapse that nearly hit Merab Dvalishvili on walkout New video has surfaced of the moment excited UFC 316 fans unexpectedly plunged to the floor Saturday at Prudential Center. As bantamweight champion Merab Dvalishvili walked out for his main event at Prudential Center, he was nearly crushed by bodies as the railing gave way to fans looking for high-fives or a peek at the Georgian star. Luckily for Dvalishvili (20-4 MMA, 13-2 UFC), he avoided danger as he was swiftly escorted around the pile by security and commission staff. Team Dvalishvili member @ released a new angle of the incident Monday that more clearly shows what exactly happened. The incident marks the second time in just under two years such an incident has happened. In June 2023, a similar accident occurred during Mike Malott's UFC 289 walkout in Toronto. "It was our second one in 25 years," UFC CEO Dana White said to reporters including MMA Junkie after the event. "Everybody was hanging over the edge and it collapsed. Everybody was all right. Thank God this time it was a low one, not a high one." After he successfully defended his title, Dvalishvili was also asked about the incident. "That's funny," Dvalishvili said. "What happened was I was walking and then people tried to touch me and then, 'Oh, OK,' I jumped and tried to touch them as they pushed the barrier and they went down and they almost kicked me in the head. They almost knocked me out before I walked in. The barrier got broke or something because people pushed. Then, security put me against the wall like, 'OK, bro. I'm a fighter. Let me go. Anyway, thank God. Afterward, they told me nobody got hurt."
USA Today
2 hours ago
- USA Today
Daniel Cormier: 'It doesn't get easier for Sean O'Malley' after UFC 316 title loss
Daniel Cormier: 'It doesn't get easier for Sean O'Malley' after UFC 316 title loss Daniel Cormier thinks Sean O'Malley now faces a tough road back to the UFC title. O'Malley (18-3 MMA, 10-3 UFC) lost to bantamweight champion Merab Dvalishvili (20-4 MMA, 13-2 UFC) for the second-straight time when he was submitted in Saturday's UFC 316 headliner at Prudential Center in Newark, N.J. O'Malley lost in more definitive fashion after dropping their first fight at UFC 306 by unanimous decision. Cormier says O'Malley finds himself in a quandary, as he'll have to face murderer's row at bantamweight if he wants to re-insert himself in the title picture. "He just lost to the champion twice," Cormier said of O'Malley on ESPN's SportsCenter. "Until there's a changeover, it'll be hard for Sean O'Malley to work his way back into a title opportunity, and he might find himself standing across from Umar Nurmagomedov. "It doesn't get easier for 'The Suga Show.' But Merab Dvalishvili really showed he is the cream of the crop at 135 pounds, and he did it better than before. He was more dominant than before, and he finished him. If Merab starts to finish guys, he is a real problem in the UFC." O'Malley knocked out Aljamain Sterling to claim the bantamweight title at UFC 292. He successfully defended his belt against Marlon Vera at UFC 299, before losing it to Dvalishvili at UFC 306.
Yahoo
2 hours ago
- Yahoo
Sky Sports staying in the fight gives British boxing a chance to keep swinging
Sky Sports' decision not to renew its exclusive deal with BOXXER marks the end of a four-year chapter that promised so much but delivered very little. Yet, British boxing fans should breathe a sigh of relief — not because BOXXER is gone, but because Sky isn't. At a time when boxing is struggling to entice mainstream networks to broadcast the sport, Sky's presence becomes even more vital to the survival of boxing across the pond. Advertisement In the U.S., HBO, FOX, Showtime, and now ESPN have all decided to bow out of the boxing business in recent years, leaving the sport without the consistent backing of a mainstream television outlet. While Amazon Prime Video has an existing deal with Premier Boxing Champions, the events have been infrequent and mostly behind an additional paywall. Boxing has faced a steady decline in mainstream visibility in the U.S. and has thus struggled to stay in the public eye, losing casual fans and slipping from the broader sports conversation. A sport that was once among the biggest in the country is now battling to stay in the top 10. This should serve as a warning sign for British boxing — if broadcasters like Sky pull away completely, the sport risks fading into niche obscurity, losing crucial exposure that builds household names. When Eddie Hearn's Matchroom Boxing decided to end a 25-year partnership with Sky in the U.K. to join forces with streaming service DAZN in 2021, Sky contemplated exiting boxing altogether, but ultimately chose not to. Instead, they handed a four-year exclusive broadcasting deal to the unheralded newbie promoter, Ben Shalom of BOXXER. Advertisement Shalom's tenure on Sky has been a failed experiment of sorts. The broadcast giant was hoping to replicate the success it had with Matchroom over recent years with another promoter and perhaps demonstrate that they were responsible for the triumphs more so than Hearn. But the run of boxing on Sky in the post-Matchroom era has been disappointing. There's been some success with BOXXER-led events on Sky, notably Amir Khan vs. Kell Brook in 2022 and Chris Eubank Jr.'s two high-profile bouts with Liam Smith in 2023, but overall the product has been underwhelming. Matchroom set the bar very high, creating stars and delivering pay-per-view events on a consistent basis with the backing of the powerful British broadcaster. BOXXER has managed neither. But then again, it was always a tall order to expect a promoter who had only done small-hall events until it arrived at Sky to suddenly fill Matchroom's shoes. After Matchroom's departure and BOXXER's uninspiring run on the platform, Sky wouldn't be blamed for giving up on the sport — yet it hasn't. Advertisement That the pugilistic art still appeals to boardroom executives is, in and of itself, a quiet victory for the sport. Chris Eubank Jr.'s two-fight series with Liam Smith was a rare highlight of the Sky Sports/BOXXER era. (Peter Byrne/PA Images via Getty Images) (Peter Byrne - PA Images via Getty Images) The importance of Sky's presence in boxing shouldn't be understated. Without Sky, the vast majority of boxing shows would reach a live audience of far less than 100,000 people in the U.K. — although some of the shows on Sky hover around that number anyway. Boxing needs to remain visible on big platforms to continue the success it has enjoyed in recent years in the U.K. Sky's boxing strategy moving forward is expected to see them become more selective about the fights they showcase. The broadcaster is understood to want a greater input into the shows and talent on offer, with a desire to continue to broadcast some of the fighters that it has helped build up. Advertisement The network will essentially become an open shop for promoters to pitch cards to. However, with the U.K.'s two biggest promoters, Matchroom and Frank Warren's Queensberry Promotions, locked into exclusive promotional agreements with DAZN, the options will be limited for the time being. The Sauerlands' Wasserman Boxing houses a stable of fighters that includes Josh Kelly, Michael Conlan, Harlem Eubank and Lyndon Arthur, among others. They have struggled to put on well-rounded shows with the limited budget of Channel 5, but with the backing of Sky Sports, Wasserman could become a significant force in British boxing. Izzy Asif's GBM Sports has managed to promote the likes of Hughie Fury, Terri Harper, Maxi Hughes and rising Sheffield middleweight Shakiel Thompson since signing a short-term deal with DAZN in 2024. They are a promoter on the rise who have delivered enjoyable events on a shoestring budget and would also be a beneficiary of Sky opening its doors. Although neither has the firepower of Matchroom or Queensberry, both could fill gaps in Sky's schedule and offer some variety in the talent they showcase. In the absence of an exclusive partner, Sky would be wise to incentivize a range of promoters to build strong shows and earn the opportunity to benefit from Sky's marketing power and substantial budget. That kind of competition within their boxing output is precisely what Sky — and the sport of British boxing — needs moving forward.
