Bill Belichick supports Jordon Hudson at Miss Maine amid UNC ban drama: ‘Coach is here'

Yahoo

12-05-2025

PORTLAND, Maine — She was the main event.
Bill Belichick was on the sidelines supporting girlfriend Jordon Hudson, 24, this weekend as she competes in the Miss Maine pageant, where she shocked contestants by showing up all smiles — and toting what appeared to be a $3,500 Dior bag.
'Coach is here,' a source close to the 73-year-old Belichick confirmed to The Post of the former Patriots coach, who arrived at the Holiday Inn by the Bay in Portland Saturday afternoon, just a day after his gal pal was reportedly banned from appearing at his new gig at the University of North Carolina.
Belichick was spotted in the front row with Hudson's security guard as the competition got underway Saturday night.
Hudson was introduced after Isabelle St. Cyr of Monson, the first transgender woman to compete in the Miss Maine pageant.
She strutted her stuff in a metallic green bandeau bikini to Chappell Roan's 'Pink Pony Club,' with St. Syr following in a baby-blue two-piece.
Hudson then donned a shimmery gold dress and matching heels for the evening gown portion, sauntering to 'Don't Leave' by Cheat Codes.
She winked directly at Belichick at the end of the segment, when all the contestants came back out on stage as the night's festivities came to an end.
Hudson blew kisses to the crowd and started clapping and dancing. Belichick left as the pageant host announced that the beauty queens would sequester and have a pizza and pajama party.
Earlier in the day, the former Bridgewater State University cheerleader appeared in a UNC baby blue off-the-shoulder cocktail dress, stilettos and a sash bearing the name of her Hancock hometown — punctuated with her pearly whites.
Hudson smiled and waved to onlookers as she exited the interview portion of the competition, a day after sports podcaster Pablo Torre revealed Hudson is no longer allowed on the North Carolina football field or inside its football facility, according to two UNC sources.
However, the Tar Heels tackled Torre's claim.
'While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,' the statement read. 'Jordon will continue to manage all activities related to Coach Belichick's personal brand outside of his responsibilities for Carolina Football and the University.'
The drama comes after the pageant queen has been criticized for ruining Belichick's longtime winning reputation.
'She's very headstrong. She's a tough cookie but a lot of people are angry because of the whole Bill situation,' a source close to the pageant told The Post.
'Nobody has spoken with her [until today]. She probably was told to lay low and not say anything. I feel bad for her,' the source close to the pageant said.
'There is deep worry for how detrimental Jordon can be for not just North Carolina but Bill's legacy, reputation — everything he has built and worked for over decades,' one family source told Torre, who previously broke the news that Hudson used her pull to work her way into Belichick's Super Bowl commercial with Dunkin' Donuts in February.
The drama surrounding Belichick and Hudson came to a head last month during his turbulent 'CBS Sunday Morning' interview. Hudson was mocked after interfering in the former Patriots coach's interview when she shut down the conversation when correspondent Tony Dokoupil asked how the couple met.
'They're [the public] seeing her as 'she's all about being famous, dollar signs' — isn't everybody at the end of the day? Don't you want to be successful? I like her. People suck. She's a little aggressive to some people.'
'I can't believe they're banning her [from UNC]. They're mad because of the whole interview with CBS. He had such a huge legacy they're concerned about his reputation, the school's reputation.'
The pageant source said an insider at the pageant likely reached out to console Hudson.
'She [the pageant runner] probably told her — lay low, come in and do your thing,' the source said.
Hudson had pondered dropping out of competition after backlash over CBS and UNC, a source confirmed to The Post.
'All the girls were so worried about her, they're all friends and she's been so quiet all week. It's not like her to not post on social media or be out of touch with everyone for that long.'
Hudson placed as first runner-up at the Miss Maine competition in 2024.
She'll be representing her hometown of Hancock, she announced on Instagram last month.
Hudson is the most famous of the 17 contestants, despite St. Cyr of Monson's history-making competition.
'It's between her [Hudson] and Isabelle,' the source said.
The Miss Maine finals will take place Sunday afternoon.