
Can dumber phone cure ‘Brain Rot'?
Dear readers, I have a confession: I am suffering from an ailment that the younger ones call 'brain rot,' the inability to think deeply after too much scrolling on my phone. These days, it's tough to even finish a book.
Plenty of people have this problem. So many, it has birthed a category of minimalist tech products striving to rid us of distractions, from the Ai Pin, the now defunct artificially intelligent lapel pin that took notes, to phones with only basic features.
The latest example, the $600 Light Phone III, from a New York City startup, is a stripped-down phone that does barely anything. The newest version, which began shipping in March and is set for a broader release in July, can place calls, send texts, take photos, show map directions, play music and podcasts; and not do much else.
There is no web browser. There is also no app store, meaning there's no Uber to hail a ride, no Slack and no social media. There isn't even email.
'You use it when you need to and when you put it back it disappears in your life,' said Kaiwei Tang, CEO of Light, the startup that has developed multiple iterations of the Light Phone over the past nine years.I was curious to see if the Light Phone could cure me of brain rot, so I used it as my primary phone for a week. There were moments I enjoyed it. While waiting for a train, resting at the gym or eating alone, I was not tempted to stare at the phone screen and I felt more mindful of my surroundings. Phone calls sounded nice and clear. The maps app did a fine job navigating me around town.
It reminded me of simpler times when we used phones primarily to converse before putting them away to focus on other tasks.
But over the week, the downsides of a dumber phone chipped away at my enjoyment; and overall I felt more stressed and less capable. I suddenly found myself unable to get into a train station, look up the name of a new restaurant or control my garage door.
Some of that has less to do with the Light Phone itself, which is a so-so product and more to do with how society as a whole has become dependent on advanced smartphone features.
Here's how my week went running errands, commuting and going out with a lower-tech phone.
GETTING STARTED
When I set up my review unit of the Light Phone over the weekend, the phone, which looks like a black rectangular slab, was pretty bare-bones. The phone's menu was a black screen showing a white-text list of its features: phone, camera, photo album and alarm. To add more tools, I had to use a web browser on my computer to access a dashboard, where I could install features like a maps app, notepad and timer.
Now that I was ready to go, I was determined to live, at least for a while, without my iPhone.
COMMUTING TO WORK
On Monday morning, I started my commute to work, taking a train from Oakland, California, to San Francisco. When I arrived at the station, I realised I couldn't enter without my iPhone because years ago I had converted my physical transit pass, the Clipper Card, into a virtual one stored in my smartphone's mobile wallet.
The Light Phone lacked a mobile wallet to load the virtual transit card, so I sheepishly went back home to get my iPhone and ultimately showed up to the office a half-hour late.
TEXTING FRIENDS AND TAKING PHOTOS
I added a few of my closest friends to the address book on the Light Phone and sent them text messages explaining my experiment. Typing on the device's keyboard felt sluggish in part because there was no autocorrect feature to fix typos. As a result, conversations were terse.
Hilarity ensued when I sent people photos. Poorly lit and grainy, the images looked as if they were produced with a phone camera from at least 15 years ago.
RUNNING ERRANDS
One afternoon, I had to drop off an Amazon return at a UPS Store. I chose the most convenient shipping option, which involved showing a QR code for scanning.
The problem? The Light Phone had no email app or web browser to download the code. Instead, I loaded it on my computer screen and snapped a mediocre picture with the phone.
When I brought the package to UPS and presented the photo, I held my breath, hoping that the image was clear enough. The UPS employee held the scanner up and, after three attempts, I heard a beep and a shipping label printed.
What a relief, but also, what a hassle.
Bottom Line While I admire the goal of the Light Phone, my experience demonstrates there's nothing we can realistically do or buy to bring us back to simpler times. So many aspects of our lives, including getting around town, working, paying for things and controlling home appliances, revolve around our highly capable smartphones.
Tang, Light's CEO, acknowledged that the Light Phone was not for everyone but added that parents have considered buying the phone for their children to be less distracted in school. The company is also working on adding more tools, such as mobile payments and the ability to request a Lyft car. — The New York Times

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Observer
24-05-2025
- Observer
A ‘Made in America' iPhone? ‘Absurd.'
President Donald Trump went on the offensive against Apple on Friday, demanding that the company begin making iPhones in the United States or pay tariffs of at least 25 per cent on iPhones made abroad. The ultimatum is the latest in a decade-long push to get the technology giant to move its supply chain. When he first ran for president in 2016, Trump promised voters that he would 'get Apple to start building their damn computers and things in this country instead of other countries.' But instead of bringing its manufacturing home, Apple has shifted production from China to other countries across Asia, including India, Vietnam and Thailand. Almost nothing is made in America, and an estimated 80% of iPhones are still made in China. Could Apple make iPhones in the United States? Yes. Apple could make iPhones in the United States. But doing so would be expensive, difficult and force the company to more than double iPhone prices to $2,000 or more, said Wayne Lam, an analyst with TechInsights, a market research firm. Apple would have to buy new machines and rely on more automation than it uses in China because the US population is so much smaller, Lam said. 'It is absurd,' Lam said. 'In the short term, it's not economically feasible.' There would be some benefits to moving the supply chain, including reducing the environmental costs of shipping products from abroad, said Matthew Moore, who spent nine years as a manufacturing design manager at Apple. But the upsides would be trivial compared to the challenges that would have to be overcome. So why hasn't Apple started production in the United States? Supply chain experts say that shifting iPhone production to the United States in 2025 would be foolish. The iPhone is nearly 20 years old. Apple's top executives have said that people may not need an iPhone in 10 years because it could be replaced by a new device built for artificial intelligence. As a result, Apple would invest a lot of money that it wouldn't be able to recoup, Lam said. 'I would be surprised if there's an iPhone 29,' Lam said, noting that Apple is trying to disrupt the iPhone by making augmented reality products like the Vision Pro. Apple also had a bad experience when it first began assembling Mac desktop computers in the United States in 2013. The company had to temporarily stop production when employees walked off the assembly line at the end of their shift but before their replacements arrived. And it struggled to find a supplier who could make enough of the tiny, custom screws it needed. In 2019, Apple CEO Tim Cook gave Trump a tour of the Texas plant. But recent labels on the computer say that the Mac Pro assembled there is a product of Thailand. The Apple store on Fifth Avenue in Manhattan, April 8, 2025. (Karsten Moran/The New York Times) What does China offer that the United States doesn't? Small hands, a massive, seasonal workforce and millions of engineers. Young Chinese women have small fingers and that has made them a valuable contributor to iPhone production because they are more nimble at installing screws and other miniature parts in the small device, supply chain experts said. In a recent analysis the company did to explore the feasibility of moving production to the United States, the company determined that it couldn't find people with those skills in the United States, said two people familiar with the analysis who spoke on the condition of anonymity. China has millions of people who migrate around the country to work in factories as Apple revs up production around a new iPhone. They often work from the summer until Chinese New Year, when production slows down, so Apple's suppliers don't have to pay them for a full year of work. They live in dormitories connected to factories with assembly lines longer than a football field, clustered near component suppliers. China has a deep bench of engineering talent. In 2017, Cook said the country has enough tooling engineers to fill multiple football fields, while the United States barely has enough to fill a room. 'These are sophisticated factories with thousands and thousands and thousands of engineers,' Moore said. 'You can't just pick it up and move it.' Apple began revving up production of iPhones in India to avoid local taxes on importing iPhones from China. At the time, India was emerging as the world's second-largest smartphone market behind China. Apple wanted to increase its sales there but couldn't offer competitively priced iPhones without starting production in the country. In many ways, India looks much like China did two decades ago. It has a huge pool of engineers and the country has offered factory subsidies that help limit what Apple has to spend to support manufacturing there. With India's production increasing, is Apple really becoming less dependent on China? Not really. Apple still puts together most of the complex components inside an iPhone in China, including displays and modules for its Face ID technology. Those components, which have gone through a process called subassembly, are shipped to India, where they are bundled into an iPhone like Lego bricks. The result is a final product that can claim to be assembled in India, even if much of the work was done in China. In the process, Apple avoids US tariffs, but the dependency on China remains. - The New York Times


Observer
24-05-2025
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Is Trump's ‘Made in America' iPhone a fantasy?
SAN FRANCISCO — President Donald Trump went on the offensive against Apple on Friday, demanding that the company begin making iPhones in the United States or pay tariffs of at least 25% on iPhones made abroad. The ultimatum is the latest in a decade-long push to get the technology giant to move its supply chain. When he first ran for president in 2016, Trump promised voters that he would 'get Apple to start building their damn computers and things in this country instead of other countries.' But instead of bringing its manufacturing home, Apple has shifted production from China to other countries across Asia, including India, Vietnam, and Thailand. Almost nothing is made in America, and an estimated 80% of iPhones are still made in China. Could Apple make iPhones in the United States? Yes. Apple could make iPhones in the United States. But doing so would be expensive, difficult, and force the company to more than double iPhone prices to $2,000 or more, said Wayne Lam, an analyst with TechInsights, a market research firm. Apple would have to buy new machines and rely on more automation than it uses in China because the U.S. population is so much smaller, Lam said. 'It is absurd,' Lam said. 'In the short term, it's not economically feasible.' There would be some benefits to moving the supply chain, including reducing the environmental costs of shipping products from abroad, said Matthew Moore, who spent nine years as a manufacturing design manager at Apple. But the upsides would be trivial compared to the challenges that would have to be overcome. So why hasn't Apple started production in the United States? Supply chain experts say that shifting iPhone production to the United States in 2025 would be foolish. The iPhone is nearly 20 years old. Apple's top executives have said that people may not need an iPhone in 10 years because it could be replaced by a new device built for artificial intelligence. As a result, Apple would invest a lot of money that it wouldn't be able to recoup, Lam said. 'I would be surprised if there's an iPhone 29,' Lam said, noting that Apple is trying to disrupt the iPhone by making augmented reality products like the Vision Pro. Apple also had a bad experience when it first began assembling Mac desktop computers in the United States in 2013. The company had to temporarily stop production when employees walked off the assembly line at the end of their shift, but before their replacements arrived. And it struggled to find a supplier who could make enough of the tiny, custom screws it needed. In 2019, Apple CEO Tim Cook gave Trump a tour of the Texas plant. But recent labels on the computer say that the Mac Pro assembled there is a product of Thailand. What does China offer that the United States doesn't? Small hands, a massive, seasonal workforce, and millions of engineers. Young Chinese women have small fingers and that has made them a valuable contributor to iPhone production because they are more nimble at installing screws and other miniature parts in the small device, supply chain experts said. In a recent analysis the company conducted to explore the feasibility of moving production to the United States, the company determined that it couldn't find people with those skills in the United States, said two people familiar with the analysis who spoke on the condition of anonymity. China has millions of people who migrate around the country to work in factories as Apple revs up production around a new iPhone. They often work from the summer until Chinese New Year, when production slows down, so Apple's suppliers don't have to pay them for a full year of work. They live in dormitories connected to factories with assembly lines longer than a football field, clustered nearby component suppliers. China has a deep bench of engineering talent. In 2017, Cook said the country has enough tooling engineers to fill multiple football fields, while the United States barely has enough to fill a room. 'These are sophisticated factories with thousands and thousands and thousands of engineers,' Moore said. 'You can't just pick it up and move it.' Why has Apple been moving iPhone production to India? Apple began revving up production of iPhones in India to avoid local taxes on importing iPhones from China. At the time, India was emerging as the world's second-largest smartphone market behind China. Apple wanted to increase its sales there but couldn't offer competitively priced iPhones without starting production in the country. In many ways, India looks much like China did two decades ago. It has a huge pool of engineers, and the country has offered factories subsidies that help limit what Apple has to spend to support manufacturing there. With India's production increasing, is Apple becoming less dependent on China? Not really. Apple still puts together most of the complex components inside an iPhone in China, including displays and modules for its Face ID technology. Those components, which have gone through a process called subassembly, are shipped to India, where they are bundled into an iPhone like Lego bricks. The result is a final product that can claim to be assembled in India, even if much of the work was done in China. In the process, Apple avoids U.S. tariffs, but the dependency on China remains. This article originally appeared in


Times of Oman
24-05-2025
- Times of Oman
"If they're to sell it in America, I want it to be built in the US": Trump
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