Conservative MP says Carney should appoint a labour minister and pay more than 'lip service' to workers
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OTTAWA — A Conservative MP is calling on the federal government to dedicate a full cabinet position to the issue of labour, saying Prime Minister Mark Carney must pay more than 'lip service' to workers in his region affected by General Motors' planned shift cuts.
Jamil Jivani, the recently reelected MP for Bowmanville—Oshawa North, released a letter through his office on Wednesday, the day after Carney unveiled his new cabinet.
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Earmark 25% of federal ad budget for Canadian media Canadian Prime Minister Mark Carney speaks as he attends a tour of the Fort York Armoury in Toronto on June 9, 2025 in Toronto, Canada. Prime Minister Carney has pledged to meet NATO's 2% spending pledge this year.U.S. President Donald Trump's repeated attacks on Canada's economy and sovereignty have changed the nature of our bilateral relationship. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. 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Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account You can feel it when the crowd joins in the singing of O Canada at Rogers Place when the Edmonton Oilers play, and you can see it in the grocery aisle when a customer picks Hawkins Cheezies over Cheetos. For many years, the federal government has recognized the importance of 'Buy Canadian,' but it tends to be somewhat limited to strategic industries like shipbuilding: Irving in Halifax, Seaspan in Vancouver, and Davie in L é vis. 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Largely to American tech giants like Google, Facebook/Instagram, Snapchat, Apple, and X. One of the most effective ways to sustain independent Canadian journalism would be for the government of Canada to set aside a minimum of 25% of its domestic advertising spend for trusted Canadian news brands. RECOMMENDED VIDEO This is working in other jurisdictions and across the political spectrum. A year ago, Ontario's Progressive Conservative Premier Doug Ford directed that 25% of his government's advertising spending would be set aside for news publications. This made an immediate and meaningful difference to many news titles. Five years ago, former New York City mayor Bill de Blasio, a Democrat, mandated that city agencies allocate at least 50% of their print and digital advertising to community and ethnic media. According to The Center for Community Media at CUNY, 'The impact of this policy cannot be overstated: In its first five years, it injected more than $72 million into the local community media sector. This helped critical information reach New Yorkers who rely on community media as their primary source of news, and added an important source of revenue for these outlets.' This advertisement has not loaded yet, but your article continues below. The not-for-profit Rebuild Local News found that advertising set-asides, done right, have the following benefits: They can provide substantial revenue to local news organizations and help community journalism thrive. It is money the government is already spending – not new money – so it does not require enlarging state or local budgets or raising taxes. Government messages can reach a full range of residents, including those who may not be using larger media. As advertising, it is payment for a service rendered, not a subsidy per se. RECOMMENDED VIDEO Advertising in community news helps government be more effective by reaching audiences through community and ethnic publications that are more trusted in their communities. This advertisement has not loaded yet, but your article continues below. Beyond providing an effective way for the government to reach the 81% of Canadians who read newspaper content in a brand safe manner, a federal set-aside would send an important signal to other orders of government and to the private sector about protecting Canada's digital sovereignty and sustaining independent commercially viable public interest journalism. During the recent federal election, the Liberal Party of Canada's platform vowed to 'Deploy a made-in-Canada procurement strategy that prioritizes, whenever possible, Canadian suppliers.' At the same time, it noted the importance of news media. The document stated, 'In this time of crisis, protecting Canada means protecting our culture, our journalism, our perspectives.' 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