Converse – Not Nike – Takes Center Stage at NBA Finals With Thunder Star
When the NBA Finals tip off on Thursday night, Shai Gilgeous-Alexander will be considered by many as the best player on the overwhelming favorite to win the championship.
And like many stars, SGA — as he's known — will be wearing his own signature sneakers when his Oklahoma City Thunder face the Indiana Pacers. But the shoes won't have a Nike swoosh or a Jordan logo — the brands that have long controlled the basketball sneaker market. Instead, he'll be wearing Converse.
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