Ford Releases the Bronco's Coastal Package Just in Time for Summer
The Ford Bronco has received yet another styling package that calls back to the model's earlier days. The new Coastal Package is available for its 4-door Base, Big Bend, Black Diamond, and Outer Banks trims, as well as the 2-door Bronco Base and Badlands trims. This performance upgrade kit doesn't touch the Bronco's powertrain. Instead, it centers around a two-inch lift, Bilstein shocks, and vintage-inspired styling.
The styling cues include silver 17-inch wheels, a matching grille and fender flares, a Bimini top featuring a silver Bronco horse, and body graphics with a pastel gradient stripe on the shoulder line that nods to first-and second-generation Bronco models of the 1960s and 1970s. The Coastal Package, which is compatible with 2.3L and 2.7L engines, also includes a pro cal tool for speedometer accuracy with larger tires. Drivers can pair the Coastal Package with auto or manual transmissions, but the upgrade isn't compatible with the Sasquatch Package. While it may be an ideal fit for summer drives, some might take issue with its price tag.
Owners of a 4-door Bronco Base, Big Bend, Big Bend with Black Diamond package, Outer Banks Series, and 2-door Base will pay $5,400, while a 4-door and 2-door Badlands Bronco driver can get the package for $2,850. The price discrepancy lies in the less-expensive version not featuring the pro cal tool and 2-inch suspension lift. Drivers can order the Coastal Package on the Ford Custom Garage website or add it to their new Bronco order.
While the bundle doesn't include tires, it's designed around the 33-inch all-terrain tires from the Bronco Badlands, according to Ford. Drivers who purchase the Bronco's Coastal Package receive a 3-year or 36,000-mile warranty, whichever comes first, when the upgrade is installed by a Ford dealer or ASE/Red Seal certified technician.
There's no doubt that the Coastal Package's $5,400 price tag isn't a small sum to pay, given that it doesn't include powertrain upgrades, but it may still find an audience with its distinct aesthetics and seasonal timing. One of the 2025 Bronco's special editions, the Stroppe Edition, boasts unique styling features showcased on stages like the 2025 New York International Auto Show. However, the Stroppe Edition Bronco starts at a hefty $75,635.
Alternatively, drivers who don't want to fork over the money for a Stroppe Edition or pay $5,400 for a lifted Bronco Coastal Package can select the Bronco Big Bend's Free Wheeling Appearance Package, which adds red, orange, and yellow stripe side graphics reminiscent of 1970s and 1980s Bronco, F-150, F-100, and Econoline van models. In addition to dynamic graphics, the Free Wheeling Appearance Package contains painted steel wheels and black finishes on the grilles, mirrors, and bumpers, forming an appearance that's equally fit for the beach. Would you pay that much for the Coastal Package?
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Yahoo
25 minutes ago
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How Ford is navigating rare earth mineral supply chain disruptions, tariffs and more
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LaReau is the senior autos writer who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@ Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber. This article originally appeared on Detroit Free Press: Ford CFO outlines how company is working through supply, tariff issues
USA Today
33 minutes ago
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How Ford is navigating rare earth mineral supply chain disruptions, tariffs and more
How Ford is navigating rare earth mineral supply chain disruptions, tariffs and more Show Caption Hide Caption Pony power: The iconic history of the Ford Mustang Explore the legendary journey of the Ford Mustang, from its groundbreaking debut in 1964 to its status as an enduring symbol of American automotive excellence. Ford CFO Sherry House discussed the impacts of tariffs and supply chain disruptions on the company's production and costs. House stated that Ford is working to mitigate potential production disruptions caused by export controls on rare earth minerals from China. Ford is collaborating with suppliers to explore options for moving production to the U.S. to reduce tariff exposure. Ford Motor Co.'s chief financial officer outlined how tariffs and supply chain disruptions are expected to impact Ford's vehicle production and its costs during a wide-reaching interview with a Wall Street analyst June 4. Ford CFO Sherry House said the Dearborn, Michigan-based carmaker will provide more details on the economic impact from President Donald Trump's tariffs and other policy changes in its second-quarter earnings next month. But she cautioned there are still many unknowns being sorted out, all of which could make Ford's upcoming financials "a bit lumpy," she said. "As we move into the next couple of weeks to prepare for the quarter, if we give guidance it will be in the caveats of what we can't define," House said. "If we don't, we're going to give you every piece of information that we feel we can to help you, other analysts and investors to understand the business as much as possible.' Here are the top takeaways from House's fireside chat with analyst Joe Spak at the UBS Auto and Auto Tech Conference in New York on June 4: On getting parts from out of the country House said Ford has seen some backlogs to getting rare earth minerals into the supply chain, so Spak asked how that could impact vehicle production. 'There are many components that rare earth minerals are in and many of those that are coming from China require you to now go through export controls, so there's an additional layer of administrative process that has to happen," House said. She said sometimes the components pass through smoothly, other times there are holdups and that's when Ford has to take action to mitigate any disruptions. "You have to look for alternative parts or alternative ways to get things," House said. "Frequently, it goes through, it just may take more time. So then you might be facing expedited shipment costs that you weren't anticipating and it just puts stress on a system that's highly organized with parts being ordered many weeks in advance." She said Ford has been managing the issue so far, but warned, "I don't know if at some point this is going to be a larger issue for us?" In case you missed it: Ford recall could force over 1 million drivers to use this safety technique As for Trump's latest tariff: a boost in steel and aluminum to 50%, House said the impact on Ford should be minimal because Ford buys all its aluminum from domestic suppliers and it buys 80% of steel from U.S. sources. Ford will manage any price increases in steel through "contract pricing," meaning prices have already been set. "So when all of this hits, there is a delayed impact," she said. On getting reimbursed for certain tariffs On April 29, Trump signed an executive order that set up a complicated system of federal reimbursements on certain imports of auto parts and components for the next two years used in vehicles made in the United States. The order gives Detroit's automakers some relief from what Trump earlier had ordered — 25% tariffs on all imported autos which began in April and another 25% on all imported auto parts set to begin by May 3. Spak asked House how Ford is getting the federal reimbursements for the parts that are compliant with the United States Mexico Canada Agreement as outlined in the order Trump signed at the end of April. She said a lot of that is still being defined. "I don't completely know," House said. "So you're paying the tariffs now. I think it's very possible that there will be a delay in getting those offset. I'm talking about the parts offset. It could be by a quarter, it could be by a couple of quarters. But all of you who are looking at our financials in Q2, Q3 and Q4, are going to have to know that it's going to be a bit lumpy. You might have more expense before you actually get the money reimbursed.' On getting suppliers outside the U.S. to move here The good news for Ford is 80% of the parts used on its vehicles are USMCA-compliant and 80% of the vehicles it sells in the United States are built here. Still, the automaker warned during its first-quarter earnings report that tariffs will add $1.5 billion in net costs this year. For the 20% of suppliers who import parts, House said Ford is having conversations with them, seeking ways to help mitigate Ford's exposure to tariffs and lower those costs, while also meeting the business obligations of its suppliers. 'As we face the tariff situation, we face it together," House said of Ford's suppliers. "The types of conversations we are having are around: Do you have additional capacity in the U.S.? Could you move to the U.S.? What types of investments might help you get there?' But she explained that it is "a very complex and nuanced situation" with the supply base as to which suppliers to press for changes. Ford considers the kinds of quality, cost, technology and performance a supplier has provided in the past as to how it works with them around the tariffs, she said. 'But on an individual basis we're decided whether or not it makes sense to make some of these changes," House said. "I don't have anything to announce with you right now, but, of course, you would look at some of your higher priced components first, items that affect more vehicles, that would be the order of operations.' On finding partners for EV and battery production House did not address a May 25 report in the Wall Street Journal that cited sources as saying Ford would share production space in its battery plant in Kentucky with rival Nissan. The move signals Ford's retrenchment from electric vehicle investments and it helps the Japanese automaker reduce its exposure to tariffs on imported vehicles and parts. But House did say given the "very competitive global landscape" with companies having different needs and levels of technology, it makes sense to be thinking about partnerships so as to get more efficiency, especially if it is an area where Ford does not need to be No. 1. She said the automaker is "absolutely open" to doing more partnerships than the ones it currently has in place. On changes inside Ford workplaces House joined Ford about a year ago and became its CFO in recent months. When asked how she has seen the company change culturally, she listed a few ways: First, Ford has started to put more specialists in roles as opposed to putting a really great generalist in roles. For example, when it named Liz Door as its chief supply chain officer in 2023. House called her "an amazing supply chain leader at the forefront of that thinking." House said she has challenged Ford to think about "not letting your governance define what the pace of the business is going to be." "What happens is big companies … you have weekly meetings on a topic, you have monthly meetings on topic, you have quarterly meetings on a topic. What happens when you set up your business that way is you are running to that governance structure and you're only doing the work to get ready for that weekly meeting or monthly meeting," House said. "But if you can step back and let the priorities define the pace versus the governance structure, the business define the pace, I think you can go a lot faster and you can make sure you're focused on the right things.' She said Ford also has looked to "break boundary constraints" in its strategy meetings. "If you're having meetings with just one function, a lot of times you can't break the boundary constraints because you don't have everybody in the room that can tell you can do something. So you feel like you can't," House said. "So having more cross functional meetings as well. These are all tactics that can make a difference." Jamie L. LaReau is the senior autos writer who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@ Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.
CNBC
2 hours ago
- CNBC
China issues rare earth licenses to suppliers of top 3 U.S. automakers, sources say: Reuters
China has granted temporary export licenses to rare-earth suppliers of the top three U.S. automakers, two sources familiar with the matter told Reuters, as supply chain disruptions begin to surface from Beijing's export curbs on those materials. At least some of the licenses are valid for six months, the two sources said, declining to be named because the information is not public. It was not immediately clear what quantity or items are covered by the approval or whether the move signals China is preparing to ease the rare-earths licensing process, which industry groups say is cumbersome and has created a supply bottleneck. China's decision in April to restrict exports of a wide range of rare earths and related magnets has tripped up the supply chains central to automakers, aerospace manufacturers, semiconductor companies and military contractors around the world. China's dominance of the critical mineral industry, key to the green energy transition, is increasingly viewed as a key point of leverage for Beijing in its trade war with U.S. President Donald Trump. China produces around 90% of the world's rare earths, and auto industry representatives have warned of increasing threats to production due to their dependency on it for those parts. Suppliers of three big U.S. automakers, General Motors, Ford and Jeep-maker Stellantis got clearance for some rare earth export licenses on Monday, one of the two sources said. GM and Ford each declined to comment. Stellantis said it is working with suppliers "to ensure an efficient licensing process" and that so far the company has been able to "address immediate production concerns without major disruptions." China's Ministry of Commerce did not immediately respond to a faxed request for comment. China's critical-mineral export controls have become a focus on Trump's criticism of Beijing, which he says has violated the truce reached last month to roll back tariffs and trade restrictions. On Thursday, Trump and Chinese President Xi Jinping had a lengthy phone call to iron out trade differences. Trump said in social-media post that "there should no longer be any questions respecting the complexity of Rare Earth products." Both sides said teams will meet again soon. U.S. auto companies are already feeling the impact of the restrictions. Ford shut down production of its Explorer SUV at its Chicago plant for a week in May because of a rare-earth shortage, the company said. The approval for the auto suppliers follows a green light granted to a U.S. electronics firm's suppliers last week and another one issued earlier this week to suppliers of a U.S. non-auto company, the first person said, declining to name the companies. "We have to give the Chinese the benefit of the doubt that they're working through this. It's up to them to show that they are not weaponizing it," said the person. Reuters reported on Wednesday that China has introduced a tracking system for its rare earth magnet sector in a move to improve its control over the sector and crackdown on smuggling.
