Look the part of a 'Caddyshack' character with HeyDude's new golf shoe collection
Look the part of a 'Caddyshack' character with HeyDude's new golf shoe collection
It's a great time to be a golf fan. Not only are the spring temperatures ripe for a day spent on the greens, but The Master's Tournament is taking place this weekend and (perhaps best of all) HeyDude just launched a new line of golf shoes inspired by the cult-favorite film, "Caddyshack." Whether you're looking for a classic, leather look or some plaid that will truly stand out on the fairway, the HeyDude x "Caddyshack" golf collection has just what you need to take your golfing style (and game) to the next level.
Here's a look at their newest collection, inspired by the 1980's classic golf movie, "Caddyshack:"
GOLF APPAREL: 10 new releases honoring the 2025 Masters including Callaway, Under Armour and more
HeyDude's Wally Caddyshack Plaid Shoe
HeyDude's Wally Caddyshack Plaid
Rock the plaid like Rodney Dangerfield in the golf classic 'Caddyshack' with these red, black and yellow slip-ons perfect for the green or the country club.
$74.99 at HeyDude
Wally Golf Caddyshack Shoe
HeyDude's Wally Golf Caddyshack
Create a classic golf look with these 80's country club-styled, leather golf shoe slip-ons, but keep the fun with the plaid accents.
$99.99 at HeyDude
Shop the HeyDude x "Caddyshack" collection
What makes HeyDude sneakers different?
HeyDude shoes are known for their comfortable fit and lightweight design. The company aims to make shoes that make you feel like they're an essential part of your wardrobe.
Popular HeyDude sneaker styles:
Wally: The Wally features a classic moccasin-style design and is available in various colors and patterns, making it a versatile option for any wardrobe.
The Wally features a classic moccasin-style design and is available in various colors and patterns, making it a versatile option for any wardrobe. Wendy: Designed specifically for women, the Wendy combines lightweight comfort with chic design, perfect for everyday wear.
Shop HeyDude deals
This story was updated to add a video.
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New York Post
8 hours ago
- New York Post
How to watch the US Open 2025 for free: Tee times, live streaming, more
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. The 2025 US Open golf tournament begins today, June 12. The annual tournament is the third of four majors that are part of the PGA Tour season, behind the Masters and the PGA Championship. It's all going down, for the 10th time in the tournament's 125-year history, at Oakmont Country Club in Oakmont and Plum, Pennsylvania, just outside of Pittsburgh. Advertisement RELATED: Post's expert makes his US Open picks World No. 1 Scottie Scheffler is among the favorites to win, especially after he won three of his last four starts, including at the PGA Championship in May. Rory McIlroy, who completed the career grand slam with a win at the 2025 Masters, has three wins so far this season, and Bryson DeChambeau is entering as the defending US Open champion. Advertisement what to know about the 2025 us open Dates: April 10-13 April 10-13 Location: Augusta National Golf Club Augusta National Golf Club Channel: USA (Thursday, Saturday, Sunday mornings); NBC (Friday-Sunday evening) USA (Thursday, Saturday, Sunday mornings); NBC (Friday-Sunday evening) Streaming: Hulu + Live TV Below, find everything you need to know about the 2025 US Open, from TV channels and streaming information to tee times. When is the 2025 US Open? The 2025 US Open begins on June 12 and ends on June 15. For a full TV schedule, see below. How to watch the US Open for free: If you don't have cable or a TV antenna, you'll need a live TV streaming service to stream the US Open for free. One option we love is Hulu + Live TV, which comes with three days free and starts at $82.99/month after. The Hulu + Live TV base plan includes USA and NBC, where the tournament is airing across four days. US Open 2025 TV and streaming schedule: Advertisement All times below are listed in ET. Thursday, June 12 (Round One): 6 a.m.-5 p.m. (USA); 5-8 p.m. (Peacock exclusive) 6 a.m.-5 p.m. (USA); 5-8 p.m. (Peacock exclusive) Friday, June 13 (Round Two): 6:30 a.m.-1 p.m.; 7-8 p.m. (Peacock exclusive); 1-7 p.m. (NBC) 6:30 a.m.-1 p.m.; 7-8 p.m. (Peacock exclusive); 1-7 p.m. (NBC) Saturday, June 14 (Round Three): 10 a.m.-12 p.m. (USA); 12-8 p.m. (NBC) 10 a.m.-12 p.m. (USA); 12-8 p.m. (NBC) Sunday, June 15 (Final Round): 9 a.m.-12 p.m. (USA); 12-7 p.m. (NBC) 2025 US Open tee times: All times below are listed in ET. Round 1 – Thursday, June 12 – Tee No. 1 6:45 a.m. – Will Chandler, Andrea Pavan, Takumi Kanaya 6:56 a.m. – Bryan Lee (a), Guido Migliozzi, Preston Summerhays 7:07 a.m. – Erik van Rooyen, Max Greyserman, Matt Wallace 7:18 a.m. – Russell Henley, Christiaan Bezuidenhout, Nick Taylor 7:29 a.m. – Jordan Spieth, Jon Rahm, Dustin Johnson 7:40 a.m. – Tyrrell Hatton, Sungjae Im, Sepp Straka 7:51 a.m. – Cameron Young, Tom Hoge, J.T. Poston 8:02 a.m. – Jhonattan Vegas, Michael Kim, Matthieu Pavon 8:13 a.m. – Marc Leishman, Aaron Rai, Nick Dunlap 8:24 a.m. – Matthew Jordan, Yuta Sugiura, Carlos Ortiz 8:35 a.m. – Ryan McCormick, Trevor Cone, Zachery Pollo (a) 8:46 a.m. – James Nicholas, Tyler Weaver (a), Riki Kawamoto 8:57 a.m. – Austen Truslow, Harrison Ott, George Duangmanee 12:30 p.m. – Zac Blair, Scott Vincent, Alistair Docherty 12:41 p.m. – Jacques Kruyswijk, Jordan Smith, Eric Cole 12:52 p.m. – Tom Kim, J.J. Spaun, Taylor Pendrith 1:03 p.m. – Ludvig Åberg, Adam Scott, Hideki Matsuyama 1:14 p.m. – Ben Griffin, Andrew Novak, Maverick McNealy 1:25 p.m. – Shane Lowry, Justin Rose, Rory McIlroy 1:36 p.m. – Patrick Cantlay, Si Woo Kim, Lucas Glover 1:47 p.m. – Cameron Smith, Brian Harman, Phil Mickelson 1:58 p.m. – Niklas Norgaard, Brian Campbell, Justin Lower 2:09 p.m. – Davis Riley, Jackson Koivun (a), Johnny Keefer 2:20 p.m. – James Hahn, Mark Hubbard, Michael La Sasso (a) 2:31 p.m. – Joakim Lagergren, Mason Howell (a), Chris Gotterup 2:42 p.m. – Zach Bauchou, Jackson Buchanan, Lance Simpson (a) Round 1 – Thursday, June 12 – Tee No. 10 6:45 a.m. – Will Chandler, Andrea Pavan, Takumi Kanaya 6:56 a.m. – Bryan Lee (a), Guido Migliozzi, Preston Summerhays 7:07 a.m. – Erik van Rooyen, Max Greyserman, Matt Wallace 7:18 a.m. – Russell Henley, Christiaan Bezuidenhout, Nick Taylor 7:29 a.m. – Jordan Spieth, Jon Rahm, Dustin Johnson 7:40 a.m. – Tyrrell Hatton, Sungjae Im, Sepp Straka 7:51 a.m. – Cameron Young, Tom Hoge, J.T. Poston 8:02 a.m. – Jhonattan Vegas, Michael Kim, Matthieu Pavon 8:13 a.m. – Marc Leishman, Aaron Rai, Nick Dunlap 8:24 a.m. – Matthew Jordan, Yuta Sugiura, Carlos Ortiz 8:35 a.m. – Ryan McCormick, Trevor Cone, Zachery Pollo (a) 8:46 a.m. – James Nicholas, Tyler Weaver (a), Riki Kawamoto 8:57 a.m. – Austen Truslow, Harrison Ott, George Duangmanee 12:30 p.m. – Zac Blair, Scott Vincent, Alistair Docherty 12:41 p.m. – Jacques Kruyswijk, Jordan Smith, Eric Cole 12:52 p.m. – Tom Kim, J.J. Spaun, Taylor Pendrith 1:03 p.m. – Ludvig Åberg, Adam Scott, Hideki Matsuyama 1:14 p.m. – Ben Griffin, Andrew Novak, Maverick McNealy 1:25 p.m. – Shane Lowry, Justin Rose, Rory McIlroy 1:36 p.m. – Patrick Cantlay, Si Woo Kim, Lucas Glover 1:47 p.m. – Cameron Smith, Brian Harman, Phil Mickelson 1:58 p.m. – Niklas Norgaard, Brian Campbell, Justin Lower 2:09 p.m. – Davis Riley, Jackson Koivun (a), Johnny Keefer 2:20 p.m. – James Hahn, Mark Hubbard, Michael La Sasso (a) 2:31 p.m. – Joakim Lagergren, Mason Howell (a), Chris Gotterup 2:42 p.m. – Zach Bauchou, Jackson Buchanan, Lance Simpson (a) Advertisement Round 2 – Friday, June 13– Tee No. 1 6:45 a.m. – Will Chandler, Andrea Pavan, Takumi Kanaya 6:56 a.m. – Bryan Lee (a), Guido Migliozzi, Preston Summerhays 7:07 a.m. – Erik van Rooyen, Max Greyserman, Matt Wallace 7:18 a.m. – Russell Henley, Christiaan Bezuidenhout, Nick Taylor 7:29 a.m. – Jordan Spieth, Jon Rahm, Dustin Johnson 7:40 a.m. – Tyrrell Hatton, Sungjae Im, Sepp Straka 7:51 a.m. – Cameron Young, Tom Hoge, J.T. Poston 8:02 a.m. – Jhonattan Vegas, Michael Kim, Matthieu Pavon 8:13 a.m. – Marc Leishman, Aaron Rai, Nick Dunlap 8:24 a.m. – Matthew Jordan, Yuta Sugiura, Carlos Ortiz 8:35 a.m. – Ryan McCormick, Trevor Cone, Zachery Pollo (a) 8:46 a.m. – James Nicholas, Tyler Weaver (a), Riki Kawamoto 8:57 a.m. – Austen Truslow, Harrison Ott, George Duangmanee 12:30 p.m. – Zac Blair, Scott Vincent, Alistair Docherty 12:41 p.m. – Jacques Kruyswijk, Jordan Smith, Eric Cole 12:52 p.m. – Tom Kim, J.J. Spaun, Taylor Pendrith 1:03 p.m. – Ludvig Åberg, Adam Scott, Hideki Matsuyama 1:14 p.m. – Ben Griffin, Andrew Novak, Maverick McNealy 1:25 p.m. – Shane Lowry, Justin Rose, Rory McIlroy 1:36 p.m. – Patrick Cantlay, Si Woo Kim, Lucas Glover 1:47 p.m. – Cameron Smith, Brian Harman, Phil Mickelson 1:58 p.m. – Niklas Norgaard, Brian Campbell, Justin Lower 2:09 p.m. – Davis Riley, Jackson Koivun (a), Johnny Keefer 2:20 p.m. – James Hahn, Mark Hubbard, Michael La Sasso (a) 2:31 p.m. – Joakim Lagergren, Mason Howell (a), Chris Gotterup 2:42 p.m. – Zach Bauchou, Jackson Buchanan, Lance Simpson (a) Round 2 – Friday, June 13 – Tee No. 10 6:45 a.m. – Frederic LaCroix, Emiliano Grillo, Sam Bairstow 6:56 a.m. – Byeong Hun An, Joe Highsmith, Ryan Fox 7:07 a.m. – Victor Perez, Jacob Bridgeman, Adam Schenk 7:18 a.m. – Min Woo Lee, Justin Thomas, Brooks Koepka 7:29 a.m. – Sam Burns, Nico Echavarria, Denny McCarthy 7:40 a.m. – Viktor Hovland, Collin Morikawa, Scottie Scheffler 7:51 a.m. – Corey Conners, Jason Day, Patrick Reed 8:02 a.m. – Joaquin Niemann, Bud Cauley, Daniel Berger 8:13 a.m. – Mackenzie Hughes, Tony Finau, Chris Kirk 8:24 a.m. – Ben James (a), Rasmus Højgaard, Stephan Jaeger 8:35 a.m. – Rasmus Neergaard-Petersen, Justin Hastings (a), Laurie Canter 8:46 a.m. – Frankie Harris (a), Emilio Gonzalez R., Roberto Díaz 8:57 a.m. – Grant Haefner, Joey Herrera, George Kneiser 12:30 p.m. – Matt Vogt (a), Kevin Velo, Trent Phillips 12:41 p.m. – Chandler Blanchet, Alvaro Ortiz, Doug Ghim 12:52 p.m. – Evan Beck (a), Maxwell Moldovan, Justin Hicks 1:03 p.m. – Harris English, Tommy Fleetwood, Keegan Bradley 1:14 p.m. – Xander Schauffele, Jose Luis Ballester Barrio, Bryson DeChambeau 1:25 p.m. – Matt Fitzpatrick, Wyndham Clark, Gary Woodland 1:36 p.m. – Akshay Bhatia, Matt McCarty, Robert MacIntyre 1:47 p.m. – Cam Davis, Davis Thompson, Thomas Detry 1:58 p.m. – Richard Bland, Trevor Gutschewski (a), Lanto Griffin 2:09 p.m. – Edoardo Molinari, Sam Stevens, Ryan Gerard 2:20 p.m. – Thriston Lawrence, Noah Kent (a), Thorbjørn Olesen 2:31 p.m. – Jinichiro Kozuma, Cameron Tankersley (a), Chase Johnson 2:42 p.m. – Philip Barbaree, Riley Lewis, Brady Calkins Why Trust Post Wanted by the New York Post This article was written by Angela Tricarico, Commerce Writer/Reporter for Post Wanted Shopping and New York Post's streaming property, Decider. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on every streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she's also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. Prior to joining Decider and The New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews
New York Post
a day ago
- New York Post
Dustin Johnson ahead of US Open: How long I have left before I'm done with golf
Dustin Johnson has his retirement plans all thought out. 'I think I've got another six years in me,' Johnson said ahead of the U.S. Open on Tuesday. 'I can grind for another six years. And then I'm going fishing.' Advertisement The soon-to-be 41-year-old is in the spotlight this week as he returns to Oakmont, where he won the U.S. Open in 2016 for his first major conquest. Nine years ago, Johnson was among the best players in the sport. He returns to the Pittsburgh-area course searching for his game after leading the charge of PGA Tour players bolting to LIV Golf in 2022. 'I feel like my game's been really close,' Johnson said of his recent play after tying for 10th last week in the LIV Virginia event. 'It was definitely nice to have a nice finish last week. I played good every day … You know, still kind of giving away some shots. I need to clean that up a little bit.' 4 Dustin Johnson in a U.S. Open practice round at Oakmont Country Club. Charles LeClaire-Imagn Images Advertisement However, he hasn't finished top three in any of the past 20 events of the rebel tour and has missed the cut in five of his last seven majors — including both the Masters and PGA Championship this year. But Johnson said on Tuesday that he 'wants to get back' and knows he's 'still got it.' Johnson has faced criticism for bolting for the big bucks of the Saudi-backed LIV, and his work ethic has long been questioned. Advertisement 4 Dustin Johnson and Paulina Gretzky at an LIV Golf event in 2022. via Getty Images 4 Dustin Johnson speaking with media at the U.S. Open. Getty Images He and wife Paulina Gretzky, who share two sons, have often posted photos of their lavish vacations on social media. Johnson's Oakmont victory was memorable for the wild circumstances that took place, in which he played the last seven holes unaware of his official score as the USGA decided whether it should penalize him for moving his ball on the fifth green in the final round. Advertisement 4 Dustin Johnson at LIV Golf Virginia at Robert Trent Jones Golf Club June 6. Getty Images He wound up receiving the penalty, yet still went on to win. Johnson's last major victory was at the 2020 Masters.
Washington Post
a day ago
- Washington Post
Will Bryson DeChambeau ever be satisfied?
OAKMONT, Pa. — Bryson DeChambeau is a nerdy golfing colossus with two major championships, a booming YouTube channel and the leader of the free world on speed dial. A near-pariah not long ago for his brash confidence and his role in splintering the sport, he's now the closest thing golf has to a transcendent star, with the supernatural ability to both hit golf balls and schmooze with virtually anyone. But what if he wasn't a golfer? 'He might be trying to put people on Mars,' suggested Chris Parra, one of his college coaches at SMU. 'People say it's uninhabitable, right? He'd want prove them wrong. He loves proving people wrong.' That's one hypothesis. Another: 'I've always said if he didn't have this, he'd be a cocaine addict on the side of a road somewhere,' his estranged childhood coach, Mike Schy, said with a laugh. 'A lot of people forget that he was a physics major — one of the hardest majors you could probably do. My fear was always: What is he going to do when he leaves school and has like eight hours a day that he's got to fill?' And DeChambeau? 'Well, I'd be on the side of the street or I'd be in a research lab, something like that,' he joked Tuesday. 'Just kidding. I would say I'd probably be doing something around biomechanics.' Indeed, DeChambeau is part scientist and part showman, part behemoth and part robot. Both loathed and loved, he'll be a main character this week at Oakmont Country Club, where the 31-year old Californian-turned-Texan is trying to defend his U.S. Open title and become just the seventh man to win the event at least three times, a group that includes golf royalty Bobby Jones, Ben Hogan, Jack Nicklaus and Tiger Woods. DeChambeau is unlike any of them. Or any other golfer. Possibly any other human. During this year's Masters, he couldn't sleep one night and wandered onto the backyard putting green of a local couple, striking up a conversation with strangers and working on his short game under floodlights. He golfs with President Donald Trump and recently chipped balls at the White House. He put his name on a lawsuit against the PGA Tour after jumping to Saudi-backed LIV Golf, and yet three years later he's usually the biggest draw on the course. His galleries are often packed several people deep, as though a pop star has arrived at the green. 'It's amazing to watch the number of people and the way he's reacting to the fans these days,' said Kevin Kisner, a fellow pro player and a part-time analyst for NBC Sports. 'And I think the transformation is amazing. I commend him for realizing that he needed to probably change that. And a lot of guys don't take the time or the effort to do it.' Watch one of his rounds up close, and you'll see a man enthusiastic about everything, a dog surrounded by squirrels. He appears genuinely curious about his playing partners, eager to discuss business, golf equipment, favorite courses, funny YouTube videos. He introduces himself to tournament volunteers, course workers and caddies. He shakes hands and bumps fists. He compliments swings, celebrates made putts and offers occasional tips. He doesn't change off-camera — or perhaps is so accustomed to the spotlight that he acts as though the camera is always on. 'Hi. What's your name? Beautiful name,' he told a young girl during a recent round. He is a spring-loaded cannon in the tee box and a soft-handed artist on the green. During a practice round, he likes to dig deep into the toolbox: buried lies, flop shots, U-turn putts to imaginary hole locations. He's prone to checking his phone and doesn't shy away from banter. On the 15th fairway of Robert Trent Jones Golf Club in Virginia during a pro-am last week, a playing partner casually asked about DeChambeau's most recent visit with Trump. 'He's a good guy. Super generous, super hospitable. He's like your grandpa,' DeChambeau responded, 'who's a bit of a narcissist.' Golf's leading man also has the capacity to drive the ball 400 yards, a side gig as a YouTube creator with 2 million subscribers and an endless fixation with self-improvement. 'I can't tell you how many times I've heard him say: 'Mike, Mike, I figured it out. I found the answer. This is it, this is it, this is it!' Schy said. 'Of course, a week or two later, he'd tell you, 'No, no that wasn't it after all.' 'I asked him one time — he was probably 17 and was really into the one-plane motion and was really hitting it very, very well. I asked him, 'So what are you going to do if you come to a place where you go, That's it; I've finally figured it all out?' And, you know, he didn't really have an answer to that.' At the Masters this year, DeChambeau hit 925 balls on the practice range over six days, far more than anyone else. These marathon range sessions have become a key part of his legend, but they're certainly not new. Asked recently about the origins of his work ethic, DeChambeau recalled something he read in a Ben Hogan book when he was around 13, a new golfer with more ambition than talent: 'A day that you aren't practicing is another day that somebody else is getting better than you.' 'I quickly started to realize I have to work harder and harder and harder, and it got to this place where it was eight hours a day of practice on Saturdays, hitting golf balls,' he said. 'There were Saturdays where I'd count golf ball buckets and see if I could hit over 1,000 balls in a day.' He often would. He would empty the last bucket and look down at his hands, seeing torn skin and dried blood. 'It just became a bit of an obsession of 'How do I get better than others?'' he said. '… I definitely lost a lot of my childhood practicing golf, but I wouldn't change it for the world.' The preoccupation was mixed with a yearning to please and a drive to experiment. Schy and DeChambeau worked on a single-plane swing — where the club head stays on a fluid path from backswing to impact. They adopted irons with single-length shafts and paired them with large grips. Later Schy introduced DeChambeau to his beloved Krank driver. 'He seeks validation,' Schy said. 'He wants to win and to be the best. But it has to be different. He has to able to say: 'Nobody's doing this. I'm the only one.' That's always, always been his quest.' DeChambeau often referred to Schy as a second father, but the two had a falling-out shortly after the golfer won the U.S. Open last June at Pinehurst. Schy felt he wasn't properly recognized and went public saying DeChambeau wasn't holding up his end of a deal to fund a junior tour in California named after DeChambeau's late father, Jon. DeChambeau's camp denied this, and his agent said Schy tried to extort $2 million from the golfer after the U.S. Open, a charge Schy denies. 'It's an unfortunate situation,' DeChambeau said at last year's British Open. 'I've loved that man for all of my life.' Schy said he's still rooting for DeChambeau and hopes the two can reconcile. 'I think I've learned over the years that this is all a never-ending journey,' Schy said, 'and the goal is to hopefully try to keep improving — not only as a golfer but my hope would be that he'd improve as a person.' Said DeChambeau: 'Mike has been an inspiration and incredible for me growing up as a kid to just practice and do what I needed to do to get better. He may not have had all the answers, but he led me toward the right answers, and I learned that work ethic was the most important thing.' A decade ago, DeChambeau had just won an NCAA championship and was on the verge of winning the U.S. Amateur. He was 21 and about to become just the fifth player to win both titles in the same year, a list that includes Nicklaus, Phil Mickelson and Woods. A reporter asked, 'What do you view as your role in golf moving forward?' Even then, audacity was among the biggest tools in DeChambeau's bag. He responded, 'I hope that I can honestly revolutionize the game of golf in a unique way — in a way that tells everybody, 'Do it your own way.'' In retrospect, he was signaling to the golf world just what kind of disrupter he would become. He breaks down courses, equipment and his own mechanics unlike anyone else, constantly searching for an edge. He once explained that when he was younger, he practiced writing cursive backward and left-handed — 'to help my fine motor skills with my hands, create more sensitivity and increase my brainpower.' Said Parra, the SMU coach: 'He strives for greatness in a way that he believes is not the norm. Bryson's looking for his own perfection.' The boldness, the idiosyncrasies, the detailed analysis — it all rubbed many people the wrong way. DeChambeau heard the critics, and he couldn't always tune them out. 'I think as time has gone on, I think you realize that we're all human and it's okay if somebody has a perspective,' he said. 'And you just try to show them through your actions, not what you say, but through your actions of what you're doing for this great game of golf. That's all I focus on now.' DeChambeau has changed equipment, and he has changed tours. He has changed the people around him, and he has changed his body, bulking up to an almost comical degree, then slimming back down. Meantime, the sport around him shifted in a way that accelerated his rise. Especially among young people, DeChambeau might be the most recognizable and influential person in the sport. Far more fans watch him swing a golf club in his lighthearted YouTube videos than during his live competitions on LIV Golf. 'I've always seen this side of him,' Mickelson said, 'this playful fun side, intelligent side, interesting side of him. … Now everybody gets to see it because he's able to showcase that and not have who he is be filtered by a middle person.' While his YouTube channel offers a direct connection to fans — he has far more followers than the PGA Tour, LIV Golf or any other pro — he also finds other ways to break through. After he won the U.S. Open last year, saving par with a miraculous 54-yard bunker shot on the final hole to douse Rory McIlroy's hopes, DeChambeau paraded around Pinehurst until after midnight, sharing the trophy with fans, smiling for every camera, even returning to the 18th hole to talk through the memorable shot with Golf Channel's Johnson Wagner. It wasn't image rehabilitation as much it was a reputational eruption. 'He's the game's ultimate marketer right now,' NBC analyst Dan Hicks said. 'I think he's been incredibly smart with his transformation. … I think he's the same guy, but he's just used the showmanship routine to really take his stardom to a whole new level.' DeChambeau finished in the top five at this year's Masters and PGA Championship. He won a LIV event in South Korea last month, and his game is well-suited for Oakmont. Still, he turned to a new set of irons this week, in search of an edge. And he hopes to soon debut a new golf ball after further testing. 'But I'm excited to keep researching and trying and experimenting and optimizing,' he said. 'My goal right now is just to optimize myself to another level, and if I can't, so be it.' He'll probably always be known for his epic range sessions, but DeChambeau said he doesn't hit nearly as many balls as he used to because he has never felt more comfortable with his equipment and his mechanics. As his manager, Connor Olson, pointed out, DeChambeau is now transferring that energy elsewhere, exploring investments, brainstorming YouTube ideas, discussing partnerships for both himself and the Crushers, the LIV team he captains. 'A lot more time grinding on business ventures these days, I'd say,' Olson said. Now that he has celebrity and a devoted following, DeChambeau is figuring out what to do with his platform, a subject he has discussed with Trump. 'What he does to build his brand and content, the way his brain works, how he thinks through ideas, the people he surrounds himself with — it's all extra,' said Scott O'Neil, the CEO of LIV. 'The way he engages partners and sponsors, the president — this guy is a once-in-a-lifetime type of talent, on the course and off.' That partnership will soon be put to a test. DeChambeau's contract with LIV expires next year. He's hoping to negotiate a new deal by the end of this year, saying, 'I know my worth.' 'They see the value in me. I see the value in what they can provide,' he said. 'And I believe we'll come to some sort of resolution on that. Super excited for the future. I think that LIV is not going anywhere.' While some major champions jumped ship and pocketed LIV's money only to see their games suffer, DeChambeau attributes his success and his increasing popularity to his decision to leave the PGA Tour in June 2022. The lighter competition schedule gave him more free time, and he has used that time to test himself in new ways. 'YouTube has massively helped, I can tell you that,' he said, 'being able to just release the emotions in the way that I know I can. When I was a kid, I was super emotional, obviously, but I got frustrated on the golf course, I got really excited on the golf course.' 'Then when I got on tour, it was like everybody [said]: 'Hey, no, come on, just be in control. Control yourself. Control yourself.' There were times where I got frustrated but also times where I realized: 'Hey, no, I should be expressing my emotions, because that's me. I don't want to be someone that I'm not.'' Even if he captures another major title this weekend, DeChambeau is unlikely to be content. He wants to affect the entire sport, and then do it again and again. 'I think Bryson, in his mind, would really like to do some great things for the game,' Parra said. 'Obviously, he does it different than everyone else. But you do see a lot of guys that have made a lot of money and get a little complacent. They're okay with finishing 20 to 50th. That's not Bryson. Bryson is not going to stop.'
