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How Indian Army designed the famous Operation Sindoor logo
Operation Sindoor and its logo have made a lasting impression. It is not something Indians will easily forget. But who came up with the design? read more
India's 'Operation Sindoor' has become a stamp of pride. In response to the Pahalgam terror attack, the Indian forces destroyed terror bases in Pakistan and Pakistan-occupied Kashmir.
Now, days after India's airstrikes, more and more details about the mission emerge. India named it Operation Sindoor to avenge the widows who lost their husbands in the Pahalgam massacre. The name and the logo have struck a chord with millions of Indians; it is something they will not forget.
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The latest edition of the Indian Army's magazine, Baatcheet, reveals that the logo was designed by two Army officials, Lieutenant Colonel Harsh Gupta and Havildar Surinder Singh.
Who designed the logo?
Two Army men, Lt Col Harsh Gupta and Hav Surinder Singh, were behind the logo's design, revealed in the Indian Army's magazine 'Baatcheet' dedicated to Operation Sindoor.
The special issue additionally showcased photographs of the two men along with numerical data that highlighted the significant engagement the logo garnered across various social media platforms, including X and Instagram.
The poster had 'OPERATION SINDOOR' written on it with a small bowl carrying vermilion (worn by married Hindu women) forming the first 'O' of the second word, while the second 'O' had a dash of the powder around it.
What is in the magazine, Baatcheet about?
The 17-page magazine opens with the prominent logo, enhanced by the Indian Army's emblem. The next section details the Pahalgam attack that claimed 26 lives.
A dedicated entry, 'Pahalgam,' describes the 'dastardly and brutal act' where 'five terrorists killed 26 innocent civilians in the name of religion' in the Baisaran Valley. This account, paired with images of the attack's aftermath, coffins and a victim's emotional funeral, underscores the country's reinforced determination to combat terrorism.
In this image from the May edition of the Indian Army's monthly magazine 'Baatcheet', top military commanders monitor 'Operation Sindoor' live. PTI
Further into the magazine, on page 11, there's a photograph of Army Chief General Upendra Dwivedi looking at a screen grid, noted with a timestamp of May 7, 2025, 01:05 am. This is when India launched Operation Sindoor.
What was Operation Sindoor?
The military strike was conducted on May 7 from 1.05 am to 1.30 am. In 25 minutes, more than 100 Pakistani terrorists were killed and nine terror camps were destroyed.
Shortly after, the Indian Army's social media handles carried a message with a poster. Along with the message '#PahalgamTerrorAttack Justice is Served. Jai Hind!' the Indian Army's 1.51 am X post carried the poster that was concise in words but heavy on symbolism.
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https://twitter.com/adgpi/status/1919850036596199492
Since then, the Indian Army has come up with several thematic short videos on social media platforms that have been widely shared and appreciated. All these videos were made in-house, by the Social Media Section of the Indian Army's Additional Directorate General of Strategic Communication, sources in the military establishment said.
Who gave the name of the operation?
Defence Minister Rajnath Singh confirmed earlier this month that the nomenclature for India's military action against Pakistan was proposed by Prime Minister Narendra Modi.
'Operation Sindoor was named by Prime Minister Narendra Modi. What you all accomplished during this operation has made every Indian proud. It took just 23 minutes for the Indian Air Force to dismantle the terrorism being harboured in Pakistan. You eliminated the enemies in the time it takes people to finish their breakfast,' Rajnath Singh said while interacting with soldiers at the Air Force Station in Gujarat's Bhuj.
With inputs from PTI
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