Nascar One Fueled By Elevate Set To Enhance Race Day VIP Experience

Forbes

10-04-2025

Elevate created a premium experience for the 2025 Daytona 500, including a private meet-and-greet ... More with Front Row Motorsports' Noah Gragson.
Nascar is known for being one of the most accessible sports across the globe, with fans often interacting up close and personally with their favorite drivers and teams. Now, that access is expanding.
Nascar on Thursday announced a new partnership with Elevate to create a brand-new VIP experience at 13 racetracks. The new partnership, coined Nascar One, Fueled by Elevate, is a multiyear deal that will form premium hospitality experiences and packages at 22 different races.
'Developing these new VIP experience packages is a testament to our shared commitment to delivering unparalleled fan experiences," Flavil Hampsten, Elevate President of Property Sales, said in a statement. 'Together, Elevate and NASCAR are redefining what it means to be part of the NASCAR community, and I'm thrilled to see this collaboration elevate the sport's engagement with its most passionate supporters.'
The 2025 offerings (packages) start at $625. To kick off the partnership, Nascar One, Fueled by Elevate will only be offering an 'access package.' Throughout the next few years, there will be additional packages, which will include hospitality, experiences, access packages for fans and corporate buyers at a larger scale.
The new partnership further aligns Nascar with Formula 1 in the sense of creating an exclusive environment for race weekends. Formula 1 has made a name for itself over the past few years for its exclusivity and premium offerings.
At the start of the 2025 Nascar Cup Series season, Elevate had a Daytona 500 Premier Experience, which 17 people purchased, including hot laps with Jamie McMurray, drivers' meeting access, access to victory lane, on-call golf cart rides, a reserved section for driver introductions, a commemorative ticket, and much more.
'Elevate has been a valued and trusted partner for over a decade, so we are proud to expand our collaboration in developing Nascar ONE,' said Kari Gritton, Senior Vice President, Consumer Strategy, Nascar. 'As our sport continues to grow, this new experiential premium hospitality program will offer unique experiences that will take our NASCAR experience to another level.'
Elevate Experiences will be in charge of the program's commercialization, providing a unique strategy and product development.
This is a natural expansion of Nascar's pre-exisiting partnership with Elevate. Last year, Elevate Experiences had premium hospitality offerings for several races, including at Phoenix Raceway, Martinsville Speedway, Talladega Superspeedway and Kansas Speedway. Already this year, Elevate worked with Nascar for the Daytona 500, at Phoenix and Homestead-Miami Speedway. Elevate first formed its partnership with Nascar in 2014, naturally growing over time.