Myntra's M-Now blends urgency and style in new ad
Myntra has launched its latest campaign for M-Now. Conceptualised by
DDB Mudra
, the ad film features actor
Vihaan Samat
, actor and comedian
Sumukhi Suresh
, and popular influencers,
Sakshi Shivdasani
and
Ayesha Kanga
, in its two ad films.
With a humorous and relatable take on emergencies, the campaign positions Myntra's new expedited delivery service, M-Now, as the trusted platform for delivering fashion and beauty fixes, starting ~30 minutes.
Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, have been roped in for the ad films owing to their deep connection with the audience and their ability to bring relatable characters to life.
Vihaan, known for his effortless charm and portrayal of modern, relatable characters, adds an endearing and grounded energy to the narrative. Sumukhi, known for her sharp wit and ability to turn everyday chaos into comedy gold, brings a distinct mix of humour and relatability to the narrative.
Meanwhile, Sakshi and Ayesha have become favorites among Gen Z, known for their authentic and relatable content that resonates deeply with younger audiences. Their ability to capture the humor and chaos of everyday life makes them a perfect fit for the campaign's playful take on fashion and beauty emergencies, ensuring it strikes the right chord with viewers.
Meanwhile, Sakshi and Ayesha face a beauty crisis at the police station just before their mugshots are taken. Both scenarios highlight the urgency for quick fashion and beauty solutions, and how M-Now delivers trendy styles and beauty fixes in minutes, ensuring that looking good is never an emergency too big to handle.
Abhishek Gour, senior director, marketing, Myntra, said, 'This new campaign blends humor with our promise of speed and style, positioning M-Now as the go-to for looking great—anytime, anywhere, without any compromises.'
Samat said, 'What really drew me to this campaign was the way it blends humor with those moments of unexpected urgency we all face. We've all had situations where we're racing against time to look good, whether it's for an important meeting, an event, or even just to feel confident. The campaign captures that feeling perfectly, showing how fashion and beauty fixes can be just a tap away when you need them the most. It was a lot of fun bringing these moments to life and working with Myntra to create something lighthearted, relatable, and stylish.'
Sumukhi said, 'I loved being part of a campaign that brought together style and spontaneity. Lately, I have found confidence in fashion and how much it has helped me express myself and it's a bonus that this campaign's narrative leans into humour while being relatable and reaching a wider audience.'
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