Dubai's emerging off-plan hotspots lure buyers in droves
Dubai Marina remains a cynosure of luxury seekers, but more affordable options in nearby JVC are making it an attractive alternative for families and young professionals
A combination of affordability, appreciation, easy payment options, and higher rental income potential continues to lure investors and first-time home buyers to emerging off-plan hotspots as Dubai's property market continues to thrive, according to market experts.
Areas like Dubai Marina, Jumeirah Village Circle (JVC), and Dubai South are gaining traction, offering a blend of affordability and significant appreciation potential to captivate both local and international investors.
Realty market experts said these neighbourhoods are not just appealing due to lower price points compared to more established areas like Downtown Dubai and Palm Jumeirah, but they also boast essential amenities, proximity to key transport links, and a lifestyle that attracts a diverse demographic.
Dubai Marina remains a cynosure of luxury seekers, but more affordable options in nearby JVC are making it an attractive alternative for families and young professionals. Similarly, Dubai South, with its emphasis on sustainability and innovation, is capturing the attention of investors looking for long-term growth. With ongoing infrastructure developments and a commitment to becoming a global trade hub, these areas present lucrative opportunities for those keen on capitalsing on Dubai's thriving property market.
In 2024, Dubai's real estate sector shattered records, achieving a remarkable Dh151 billion in total transactions — a 34 per cent increase from the previous year. This growth was largely fuelled by off-plan sales, which accounted for 60 per cent of all residential deals. Analysts predict that this momentum will carry into 2025, with property prices expected to rise by 5-8 per cent on average. Luxury hotspots such as Palm Jumeirah and Downtown Dubai may even see spikes of up to 10 per cent, reflecting strong demand and limited supply.
Jumeirah Village Circle is currently the most active area of the market, with almost 12,000 existing and off-plan listings advertised across the market, according to the latest market analysis from eXp Dubai. More than one in 10 (11.3 per cent) of all homes currently listed across the market in Dubai are found within Jumeirah Village Circle, making it the most active segment of the Dubai real estate market at present.
V. Sivaprasad, chairman of Condor Developers, said the market's momentum is expected to persist in 2025 on the back of strategic government policies, technological advancements, and an influx of foreign capital. 'The off-plan market, in particular, is becoming a vital engine for growth, offering developers and investors alike a wealth of opportunities. Areas like Dubai South and JVC not only offer competitive pricing but also promise long-term returns, making them attractive options for both investors and end-users alike,' V. Sivaprasad said.
The resurgence of the off-plan segment is underpinned by attractive developer incentives and regulatory frameworks. Flexible payment plans, some requiring as little as 1.0 per cent upfront, have democratised access to real estate in Dubai. This accessibility is particularly beneficial for first-time buyers and those looking to escape rising rental costs.
According to Anmoll D Shroff, founder and chairman of Elton Real Estate Development, these factors, coupled with high rental yields and capital appreciation potential, make Dubai's off-plan market an attractive proposition. 'Dubai's off-plan market will remain strong in 2025, driven by investor confidence, economic growth, and international demand.'
Rohit Dubey, COO of Blanco Thornton Properties, highlights the bespoke luxury real estate segment as a focal point for significant changes. 'With flexible and affordable payment plans, Dubai is poised for a remarkable surge in both end-users and investors securing their dream properties,' he said. Emerging hotspots like Meydan, Dubai Islands, and Jebel Ali have already demonstrated strong capital gains this year, reflecting heightened interest and investment.
Dubai South, often referred to as the 'next frontier,' offers apartments starting at Dh300,000, with rental yields averaging 6–8 per cent. MBR City, a hub for luxury villas and townhouses, recorded transactions worth Dh2.4 billion in 2024, driven by its proximity to Downtown Dubai. JVC has emerged as an affordable yet amenity-rich area, experiencing a 12 per cent surge in rental demand in 2024, with yields reaching 8.0 per cent. Dubai Creek Harbour, known for its waterfront properties, has appreciated by 15 per cent since 2023, bolstered by landmark developments like the Dubai Creek Tower.
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