Marty Whelan and Emmy avatars join My Eurovision Party
RTÉ Kids has united with the European Broadcast Union to launch the first-ever Roblox Experience - and it features avatars of Eurovision Song Contest host Marty Whelan and Ireland's entry EMMY.
Nine EBU member broadcasters have launched My Eurovision Party 2025 – the first official Eurovision Song Contest experience on Roblox, the gaming and creation platform.
The EBU say the collaboration is part of their strategy to "evolve the Eurovision brand in immersive, youth-oriented spaces, while maintaining its commitment to creativity, safety, and diversity".
The Irish version of the experience will include a bespoke avatar of Marty Whelan and EMMY, who is representing Ireland with her song Laika Party at this year's Eurovision Song Contest, which takes place in Basel, Switzerland next week.
Players can start the My Eurovision Party 2025 by selecting Ireland as their Eurovision country to represent and play an interactive, rhythm-based game, collect 'Eurohearts', play musical mini-games, and build custom watch parties to cheer on EMMY.
During the live Eurovision broadcasts of the Semi-Finals on Tuesday 13 and Thursday 15 May, and the Grand Final on 17 May, the game will become a second-screen companion with real-time updates, performance highlights and in-game celebrations.
The project brings together RTÉ, the BBC (UK), DR (Denmark), France Télévisions (France), NPO/AVROTROS (Netherlands), and SRG SSR (Switzerland), SWR/ARD (Germany), VRT (Belgium) and Yle (Finland).
Suzanne Kelly, Head of Children's and Young Peoples Content RTÉ said: "RTÉ Kids is thrilled to be making its debut on Roblox and what a project to do it with!
"Connecting with audiences where they are, is at the core of what RTÉ Kids strives to do, and being able to collaborate with my EBU colleagues and Karta to deliver this experience has been a blast. I'm excited to see what fans think & hope you enjoy!"
Marty Whelan said: "I'm so excited to be back for my 26th year as Ireland's Eurovision commentator, and what fun that I have my very own Roblox avatar to get the Eurovision party started online! A special thanks to the team for giving my avatar a Marty moustache to rival my own!"
EMMY said: "I'm delighted to be a part of the Eurovision Roblox family and it's so cool to see myself as a character! I can't wait to see some of the other characters who are taking part across the Eurovision community. I hope you will join the party!"
Martin Green, Director of the Eurovision Song Contest said: "This partnership opens a new chapter in the Eurovision universe. "We're bringing the joyful spirit of the world's largest live music event to a platform where millions of young people already connect, play and express themselves."
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