Norton Working On Mid-Capacity Motorcycles; Likely Launch In Late 2026
Norton Motorcycles is all set to make its India debut before 2025 comes to a close, but that will be with its current motorcycle portfolio in the British market. The big talking point though is the fact that Norton is working on mid-size motorcycles with single-cylinder and twin-cylinder engine options. The company will launch 6 motorcycles over the next three years and few of them will be in the middleweight segment. The idea is to grab a slice of the segment in which Royal Enfield operates and enjoys strong segment leadership.
Talking about the new mid-size engine platforms first, we suspect it will range from 400 cc to 650 cc, and as mentioned earlier, there will be a single-cylinder and a twin-cylinder platform. The 350-450cc platform will be aimed at India and other developing markets, while the 600-650cc platform will be for global markets, including Europe. Expect Norton to launch multiple models off both of these. Whether these engines will be air-cooled or liquid-cooled, is yet to be seen. However, an air-cooled engine will not only keep the costs down but also pose a direct challenge to retro brands currently on sale like Royal Enfield, Triumph, Harley-Davidson and the three Classic Legends brands - Jawa, Yezdi and BSA.
Since acquiring Norton for Rs. 153 crore in 2020, TVS has invested over Rs. 1,000 crore into the brand, focusing on product development, R&D, and establishing a new manufacturing facility in Solihull, UK, with a capacity to manufacture around 8,000 motorcycles annually. The company will emphasise on 'Design, Dynamism, and Detail' as its core principles, as the new motorcycles get ready. Expect more information on the new Norton models in the next few months.
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