Apply Digital Revamps Radiant Health's CX for Digital Audiences

Martechvibe

21-05-2025

Apply Digital partnered with ecommerce platforms BigCommerce and StagingPro to ensure the project could be delivered across two distinct markets – each with specific health marketing compliance requirements.
Apply Digital has transformed the digital presence of wellness brand Radiant Health across North America, launching fully operational ecommerce stores for both the USA and Canada.
Radiant Health was established in 1997 as a speciality provider of infrared saunas for home and professional use, but customers had previously been unable to make purchases through the website. When the business was acquired by new owners in 2024, one of the first priorities was to evolve how customers engage with the brand through digital channels.
'Radiant Health is an established brand with a great reputation, but the lack of digital engagement and commerce limited its growth prospects. Customer expectations have changed, and we need to evolve to meet the needs of digital-first audiences,' said Peter Lukomskyj, CEO, Apply Digital.
'However, we knew it wasn't as simple as setting up an ecommerce platform. We'd also need to update legacy customer support and engagement processes. The technology was only half the story. We also felt it was time to update the brand identity to reflect the category-defining wellness brand that Radiant Health had become.'
Apply Digital partnered with ecommerce platforms BigCommerce and StagingPro to ensure the project could be delivered across two distinct markets – each with specific health marketing compliance requirements.
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To meet regulatory needs, Apply Digital developed two versions of the ecommerce site. Using StagingPro, the Canadian site was swiftly duplicated for the American market, cutting weeks from typical development time. Both websites are powered by BigCommerce technology, allowing Radiant Health to manage operations across both regions from a single platform.
This was supported by streamlining sales support operations, which integrated sales and other inquiries into the HubSpot CRM platform. Apply Digital automated inbound sales processes and tracking with QuickBooks Online and a branded email infrastructure, replacing outdated manual processes with a digital ecosystem.
Apply Digital also completed a full brand refresh, encompassing a new logo and new look and feel, including fresh artwork. This was supported by a lifestyle-focused content strategy to cover owned media, notably the website and socials.
'Our work with Radiant Health was an excellent opportunity to equip a trusted brand with the tools to match its ambitious growth goals,' said Wells Stringham, Head of Experience at Apply Digital.
'With a fully functioning ecommerce presence integrated with its first CRM system and a new brand identity, Radiant Health can reach new and returning customers with a future-proofed online shopping experience.'
'Radiant Health's transformation shows what's possible when a flexible platform meets a strategic and execution-focused partner. Apply Digital brought clarity, speed, and creativity to every stage of the project. Launching across two markets in under three months is a standout achievement—and a testament to what the right collaboration can deliver,' added Wells Stringham.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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