Andie Acquires Richer Poorer, Expanding Into Everyday Apparel and Laying Foundation for Multi-Brand Growth
NEW YORK, May 13, 2025 /PRNewswire/ -- Andie, the direct-to-consumer swimwear brand known for premium one-piece suits designed for all body types, announces today the acquisition of California-based essentials label Richer Poorer. The deal marks Andie's first acquisition and a major step toward its vision of becoming a multi-brand, multi-category lifestyle business.
Founded in 2017 by chief executive Melanie Travis, Andie quickly rose to prominence with its flattering, high-quality swimwear, beloved for its inclusive fit and elevated design. Last year, Travis began exploring category expansion into seasonless, everyday apparel that aligned with the brand's coastal chic aesthetic. As she pursued an acquisition strategy, she came to learn that Richer Poorer — a brand she had long admired — might be interested in selling.
'When I saw that possibility, it immediately clicked,' said Travis. 'I've been a longtime fan and customer, and the brand had everything we were envisioning—elevated basics, comfort, wearability, and a loyal customer base. It felt like a natural extension of Andie.'
Richer Poorer was founded in 2010 by Iva Pawling and Timothy Morse and became known for its effortlessly cool wardrobe staples. In 2023, the brand was acquired by mall chain Francesca's. Two years later, Francesca's was ready to part ways — creating the perfect opportunity for Andie to step in and carry the brand forward.
With this acquisition, Richer Poorer will now be folded into Andie's high-performing e-commerce operations, enabling the brand to better leverage data to drive customer acquisition, optimize inventory, and accelerate growth.
Travis emphasized that Richer Poorer will continue to operate as a standalone brand, with its identity and product focus intact. 'Customers won't see big changes — we love the brand and the product, and that's why we bought it. But we're going to bring fresh energy through a sharper merchandising lens, a best-in-class site experience, fewer stockouts, and faster fulfillment. What customers love about Richer Poorer will remain, just supported by a stronger operational backbone.'
As part of the integration, each brand will begin to feature select products from the other on their respective websites. The goal is to create meaningful cross-discovery between two highly aligned customer bases: modern, intentional shoppers who prioritize comfort, quality, and style.
'This isn't about restructuring — it's about scaling,' added Travis. 'We've spent eight years building a lean, powerful operation at Andie. Now we get to apply that model to more than just swim. It's the next chapter, and I couldn't be more excited.'
This move reflects a broader trend in the direct-to-consumer space, where consolidation has become a strategic path to scale as brands face rising acquisition costs, fierce competition for consumer attention, and mounting pressure for profitability.
View original content to download multimedia: https://www.prnewswire.com/news-releases/andie-acquires-richer-poorer-expanding-into-everyday-apparel-and-laying-foundation-for-multi-brand-growth-302453923.html
SOURCE Andie
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Boston Globe
28 minutes ago
- Boston Globe
Fenway Park, MGM Music Hall workers poised to go on strike as they seek better wages, controls on automation
'We work very hard there, all of us, and we just feel undervalued,' said Keanu Austin, the lead cook for the seats in Fenway's Aura Pavilion. 'Because we love working there, you know? We wouldn't be doing this if we didn't.' Advertisement The strike vote, set against a backdrop of three consecutive Red Sox home games against the Yankees, has the potential to disrupt business for the 37,000-plus-seat ballpark at the height of summer baseball season. If a majority of workers vote in favor of authorization, 'a strike could occur at any time,' the union said in a media release. The union said it would ask fans to refrain from buying ballpark concessions if a strike were to happen. Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up 'We intend to keep working with the union toward a settlement that works for everyone,' an spokesperson for Philadelphia-based Aramark said in a statement to the Globe. 'In the event of a strike, we have contingency plans in place to ensure that services are not interrupted.' Advertisement People flood Jersey Street during the Boston Red Sox opening day at Fenway Park in April. Erin Clark/Globe Staff A representative for Fenway Sports Group, which operates Fenway Park and MGM, declined to comment on the vote, referring questions to Aramark. (John Henry, the principal owner of Fenway Sports Group, also owns the Boston Globe.) Fenway is not your typical union gig. Work there is broadly seasonal, with often-unpredictable hours, and many employees hold other jobs. But many say they stick around for years, or even decades, because of the camaraderie — with each other, but also with stalwart fans whose smiling faces they remember, season after season. 'At this point, it's just like, you just don't appreciate our work that we do, like to do, and we contribute to their fans at Fenway,' said Ramon Suarez, a warehouse attendant at Fenway who also works part-time at a gas station. Workers say that guaranteed wages — less than $20 per hour — no longer come close to meeting the area's sky-high cost-of-living. Local 26 spokesperson Lynette Ng declined to disclose the wage increases Aramark has proposed since negotiations began early this year, but said they are 'a long way away from where we want to be.' There are also concerns beyond pay. Amanda Savage, a Fenway cashier who floats between various food and beer stands, started working there when she was a senior at the nearby Boston Latin School. Now 35, Savage has seen her earnings from the park plummet in recent years since the introduction of new, AI-powered self-checkout machines for concessions, which reduce her interactions with fans and eat into her tips. 'The number of times that we've heard out loud, 'Who am I even tipping?' You know, people laugh about it,' said Savage, who also works as a fourth-grade teacher. Advertisement A Mashgin self-checkout machine at Fenway Park. Handout Austin, the Aura Pavilion cook, says he is currently paid around $22 an hour, but that scheduling can often be feast or famine depending on the cadence of away games and catering events. 'I just want to make this place better for the people that'll come after me,' said Austin, 30, who has worked at the park since 2016 but is now applying to other jobs. 'I've just seen so many people come and go because of the pay Savage is still holding out hope that a strike can be averted. But Aramark, she said, needs to step up to the plate. 'We deserve to be respected and valued by management,' said Savage, 'and if going on strike is what we need to do to accomplish that, then that's what we have to do.' Dana Gerber can be reached at
Entrepreneur
41 minutes ago
- Entrepreneur
Entrepreneur UK's London 100: Fleek
Fleek is a rapidly growing London-based startup that's built a first-of-its-kind platform to improve how the vintage fashion industry operates. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. Industry: Fashion Fleek is a rapidly growing London-based startup that's built a first-of-its-kind platform to improve how the vintage fashion industry operates. Its online marketplace connects secondhand clothing wholesalers with those that sell it at retail, recently announcing it had raised $20.4m to continue expanding its platform. The company's founders, Abhi Arora and Sanket Agarwal have a truly international view of the vintage fashion business and a clear vision for how they wanted to innovate in the sector. The idea for the business, which launched in 2021, came during the Covid-19 pandemic when Arora, then living near Brick Lane, went into a vintage clothing store that was closing down. The owner faced a number of challenges, among them supply problems. Arora learnt that sourcing was still an analogue process, with buyers still travelling around the world to find goods, rather than transacting online. Fleek aims to bring both buyers and sellers online. Sellers tend to be large clothes sorting centres - about 70% of supply is from Pakistan, some 20% from India, and the rest from countries including Thailand and Dubai. Fleek's platform enables these suppliers to sell vintage and second-hand clothes in bulk to retailers and resellers primarily in the US, UK, and continental Europe (with France and Germany being the biggest markets). Sanket Ararwal says, "This is such an exciting time for Fleek. We want to bring on more buyers, bring on more sellers, and build technology to continue empowering these entrepreneurs on both sides of the marketplace."
Entrepreneur
41 minutes ago
- Entrepreneur
Entrepreneur UK's London 100: Leiho
Leiho is a female-founded London-based lifestyle brand launched in 2019 by Joey Li and Thuta Khin Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. Industry: Lifestyle Leiho is a female-founded London-based lifestyle brand launched in 2019 by Joey Li and Thuta Khin. Through selling socially responsible cosy and kind bamboo socks, organic cotton caps, and T-shirts – they dedicate 5% of their sales towards empowering individuals through employment, skill-building, and personal development initiatives. Since launching in 2019, Leiho has donated over 21,000 essential items to underprivileged people and has positively impacted over 2,750 individuals and 52 charities and projects. This is a business inspiring change and influencing kindness within the community.
